Channel Marketing Manager
Disney
Channel Marketing Manager
Job Description
Job Summary:
The Channel Marketing Manager plays a key role in driving international tourist acquisition through strategic channel marketing initiatives. This position focuses on optimizing performance across distribution partners—including OTAs, direct channels, social commerce platforms, and travel agents—by leveraging data insights, market trends, and innovative funnel strategies. The ideal candidate is a strategic thinker with strong analytical skills and a passion for delivering measurable commercial impact.
Responsibilities
Develop and implement funnel strategies to improve international tourist acquisition. Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns based on travel trends and shopper insights.
Conduct competitive analysis and market research to uncover trends and growth opportunities and formulate acquisition strategy.
Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness.
Identify distribution channel opportunities and lead experimental initiatives that respond to fast-paced business needs and evolving market dynamics.
Review and streamline channel marketing operations by implementing efficient workflows, introducing opportunity of intelligence tool, data management platforms that improve cross-team collaboration, measurement visibility and accelerate speed-to-market.
Own channel marketing initiatives from planning to execution. Ensure quality delivery, track performance, and share insights and recommendations to drive learning across markets and channels.
Requirements
Bachelor’s degree or above
8+ years in marketing, ecommerce, media, or sales
Strong data mindset and experience with analytics tools
Proven success in driving innovation and transformation
Experience in international markets preferred
Background in travel, hospitality, OTA, or retail
Excellent strategic thinking, project management, and communication skills
HKProfessional #LI-CL1
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
Having technical issues? View the FAQs for help.
Locations
- Location Lantau Island, Hong Kong, Hong Kong
Salary
75,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Strategic thinkingintermediate
- Strong analytical skillsintermediate
- Project managementintermediate
- Communication skillsintermediate
- Data analysisintermediate
Required Qualifications
- Bachelor’s degree or above (experience)
- 8+ years in marketing, ecommerce, media, or sales (experience)
- Strong data mindset and experience with analytics tools (experience)
- Proven success in driving innovation and transformation (experience)
- Excellent strategic thinking, project management, and communication skills (experience)
Preferred Qualifications
- Experience in international markets (experience)
- Background in travel, hospitality, OTA, or retail (experience)
Responsibilities
- Develop and implement funnel strategies to improve international tourist acquisition
- Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns
- Conduct competitive analysis and market research to uncover trends and growth opportunities
- Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness
- Identify distribution channel opportunities and lead experimental initiatives
Tags & Categories
Channel Marketing Manager
Disney
Channel Marketing Manager
Job Description
Job Summary:
The Channel Marketing Manager plays a key role in driving international tourist acquisition through strategic channel marketing initiatives. This position focuses on optimizing performance across distribution partners—including OTAs, direct channels, social commerce platforms, and travel agents—by leveraging data insights, market trends, and innovative funnel strategies. The ideal candidate is a strategic thinker with strong analytical skills and a passion for delivering measurable commercial impact.
Responsibilities
Develop and implement funnel strategies to improve international tourist acquisition. Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns based on travel trends and shopper insights.
Conduct competitive analysis and market research to uncover trends and growth opportunities and formulate acquisition strategy.
Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness.
Identify distribution channel opportunities and lead experimental initiatives that respond to fast-paced business needs and evolving market dynamics.
Review and streamline channel marketing operations by implementing efficient workflows, introducing opportunity of intelligence tool, data management platforms that improve cross-team collaboration, measurement visibility and accelerate speed-to-market.
Own channel marketing initiatives from planning to execution. Ensure quality delivery, track performance, and share insights and recommendations to drive learning across markets and channels.
Requirements
Bachelor’s degree or above
8+ years in marketing, ecommerce, media, or sales
Strong data mindset and experience with analytics tools
Proven success in driving innovation and transformation
Experience in international markets preferred
Background in travel, hospitality, OTA, or retail
Excellent strategic thinking, project management, and communication skills
HKProfessional #LI-CL1
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
Having technical issues? View the FAQs for help.
Locations
- Location Lantau Island, Hong Kong, Hong Kong
Salary
75,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Strategic thinkingintermediate
- Strong analytical skillsintermediate
- Project managementintermediate
- Communication skillsintermediate
- Data analysisintermediate
Required Qualifications
- Bachelor’s degree or above (experience)
- 8+ years in marketing, ecommerce, media, or sales (experience)
- Strong data mindset and experience with analytics tools (experience)
- Proven success in driving innovation and transformation (experience)
- Excellent strategic thinking, project management, and communication skills (experience)
Preferred Qualifications
- Experience in international markets (experience)
- Background in travel, hospitality, OTA, or retail (experience)
Responsibilities
- Develop and implement funnel strategies to improve international tourist acquisition
- Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns
- Conduct competitive analysis and market research to uncover trends and growth opportunities
- Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness
- Identify distribution channel opportunities and lead experimental initiatives
Tags & Categories