Data Scientist, Marketing Analytics
Disney
Data Scientist, Marketing Analytics
Job Description
Job Summary:
Our Marketing Analytics Team, under Consumer Insights, Measurement & Analytics (CIMA), leverages sophisticated modeling techniques to transform big data into actionable insights that empower our business teams. We are committed to establishing a robust in-house team to ensure continuity in delivering high-impact modeling analyses and to accelerate the development of new and business-relevant models.
Your Roles
You’ll be the subject matter expert to own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance – to unlock deeper understanding from complex, large-scale datasets.
- Ideate and develop end-to-end advanced marketing data models and algorithms for Predictive and Prescriptive Analytics, including Marketing Mix Model (MMM), Driver Analysis, Cluster analysis, Customer Lifetime Value (CLV) Modeling, Multi-Touch Attribution (MTA)
- Assist in data collection, cleaning, quality checks, and visualization of model results, in parallel to build systematic processes and automation.
- Develop predictive simulation system for scenario forecasting with highly automated processes and user-friendly interfaces
- Incorporate your business senses to go beyond a normal data scientist when designing the models, in order to address the business questions from internal stakeholders
- Handle big data pool across teams to improve data wrangling efficiency and model readiness
- Support ad hoc analytical analyses related to regression, analysis of variance, simple ROI, lift analysis
Requirements
- Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines
- Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference
- Hands-on experience with Python and SQL is a must
- 8+ years experiences in advanced modelling team responsible for solution development and maintenance, from sizable market research agency (senior manager + grade) or in-house data analytics team
- Solid knowledge in crafting and maintaining models for consumer behavior analysis (e.g. predictive modeling, MMM, MTA, driver analysis, ROI model) and simulation
- Proficient in Visualization tools e.g. PowerBI, Tableau
- Projects experienced shall be covering more on Greater China, across different sectors particularly Tourism, Entertainment
- Hands-on experience and project management skill from data crunching, model design and maintenance, data visualization and interpretation
- Ability to translate data results using commercial languages is a plus
Other Competences
- Excellent verbal communication skills in Cantonese. English is an advantage
- Curiosity and detail minded
- Innovative but business relevant
- Ability to deal with ambiguity
- Promote teamwork and relationship building, be able to demonstrate business understanding & engage works according to commercial value & priorities.
HKProfessional #LI-AI1
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
Having technical issues? View the FAQs for help.
Locations
- Location Lantau Island, Hong Kong, Hong Kong
Salary
75,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Proficient in Visualization tools e.g. PowerBI, Tableauintermediate
- Project management skills from data crunching, model design and maintenance, data visualization and interpretationintermediate
- Curiosity and detail mindedintermediate
- Innovative but business relevantintermediate
- Ability to deal with ambiguityintermediate
Required Qualifications
- Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines (experience)
- Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference (experience)
- Hands-on experience with Python and SQL (experience)
- 8+ years experiences in advanced modelling team responsible for solution development and maintenance (experience)
- Solid knowledge in crafting and maintaining models for consumer behavior analysis (experience)
Preferred Qualifications
- Projects experienced covering Greater China, across different sectors particularly Tourism, Entertainment (experience)
- Ability to translate data results using commercial languages (experience)
- Excellent verbal communication skills in Cantonese (experience)
- English language skills (experience)
- Experience from sizable market research agency (senior manager + grade) or in-house data analytics team (experience)
Responsibilities
- Own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance
- Ideate and develop end-to-end advanced marketing data models and algorithms for Predictive and Prescriptive Analytics
- Assist in data collection, cleaning, quality checks, and visualization of model results
- Develop predictive simulation system for scenario forecasting
- Handle big data pool across teams to improve data wrangling efficiency and model readiness
Tags & Categories
Data Scientist, Marketing Analytics
Disney
Data Scientist, Marketing Analytics
Job Description
Job Summary:
Our Marketing Analytics Team, under Consumer Insights, Measurement & Analytics (CIMA), leverages sophisticated modeling techniques to transform big data into actionable insights that empower our business teams. We are committed to establishing a robust in-house team to ensure continuity in delivering high-impact modeling analyses and to accelerate the development of new and business-relevant models.
Your Roles
You’ll be the subject matter expert to own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance – to unlock deeper understanding from complex, large-scale datasets.
- Ideate and develop end-to-end advanced marketing data models and algorithms for Predictive and Prescriptive Analytics, including Marketing Mix Model (MMM), Driver Analysis, Cluster analysis, Customer Lifetime Value (CLV) Modeling, Multi-Touch Attribution (MTA)
- Assist in data collection, cleaning, quality checks, and visualization of model results, in parallel to build systematic processes and automation.
- Develop predictive simulation system for scenario forecasting with highly automated processes and user-friendly interfaces
- Incorporate your business senses to go beyond a normal data scientist when designing the models, in order to address the business questions from internal stakeholders
- Handle big data pool across teams to improve data wrangling efficiency and model readiness
- Support ad hoc analytical analyses related to regression, analysis of variance, simple ROI, lift analysis
Requirements
- Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines
- Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference
- Hands-on experience with Python and SQL is a must
- 8+ years experiences in advanced modelling team responsible for solution development and maintenance, from sizable market research agency (senior manager + grade) or in-house data analytics team
- Solid knowledge in crafting and maintaining models for consumer behavior analysis (e.g. predictive modeling, MMM, MTA, driver analysis, ROI model) and simulation
- Proficient in Visualization tools e.g. PowerBI, Tableau
- Projects experienced shall be covering more on Greater China, across different sectors particularly Tourism, Entertainment
- Hands-on experience and project management skill from data crunching, model design and maintenance, data visualization and interpretation
- Ability to translate data results using commercial languages is a plus
Other Competences
- Excellent verbal communication skills in Cantonese. English is an advantage
- Curiosity and detail minded
- Innovative but business relevant
- Ability to deal with ambiguity
- Promote teamwork and relationship building, be able to demonstrate business understanding & engage works according to commercial value & priorities.
HKProfessional #LI-AI1
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
Having technical issues? View the FAQs for help.
Locations
- Location Lantau Island, Hong Kong, Hong Kong
Salary
75,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Proficient in Visualization tools e.g. PowerBI, Tableauintermediate
- Project management skills from data crunching, model design and maintenance, data visualization and interpretationintermediate
- Curiosity and detail mindedintermediate
- Innovative but business relevantintermediate
- Ability to deal with ambiguityintermediate
Required Qualifications
- Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines (experience)
- Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference (experience)
- Hands-on experience with Python and SQL (experience)
- 8+ years experiences in advanced modelling team responsible for solution development and maintenance (experience)
- Solid knowledge in crafting and maintaining models for consumer behavior analysis (experience)
Preferred Qualifications
- Projects experienced covering Greater China, across different sectors particularly Tourism, Entertainment (experience)
- Ability to translate data results using commercial languages (experience)
- Excellent verbal communication skills in Cantonese (experience)
- English language skills (experience)
- Experience from sizable market research agency (senior manager + grade) or in-house data analytics team (experience)
Responsibilities
- Own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance
- Ideate and develop end-to-end advanced marketing data models and algorithms for Predictive and Prescriptive Analytics
- Assist in data collection, cleaning, quality checks, and visualization of model results
- Develop predictive simulation system for scenario forecasting
- Handle big data pool across teams to improve data wrangling efficiency and model readiness
Tags & Categories