This role requires working on-site at our Ho Chi Minh City (HCMC), Vietnam office.

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 product categories.

About the Role

The Retail & Commercial Marketing Intern would provide on-ground execution and administrative support to the Local Marketing team.

This role will gain exposure in the planning and execution of marketing and communication and activities, explore business opportunities through online channels especially for cross-border partners entering Vietnam, and facilitate execution through e-Commerce aggregrators.

The role will be responsible for the marketing campaign execution and cross-border distribution through online channels. In addition, the position will be providing advice on the planning and implementation of digital and retail campaign ideas and will be coordinating all aspects of operational workflows and deploying this campaign and have all assets and information to successfully deploy this campaign locally.

Responsibilities:

Marketing Campaign Activations

• Deploy the on-ground and online marketing campaign event in Vietnam (if any)
• Coordinate the partners for marketing translation.
• Support on providing the report and marketing update submission.
• Administration for documents, paper work and back office routine work
• Research on suitable influencers / key opinion leaders (KOLs) for a seeding outreach and work with agencies to collect product from licensees

Cross-border Online Activations

• Identify opportunities for cross-border business though online channels/marketplaces in Vietnam
• Coordinate the partners for local operation with aggregators
• Support on updating trackers and reports

Overall

• Actively participate and support brainstorming sessions and campaign reviews
• Work with external agency to facilitate and coordinate with staff for campaign.
• Liaise with different lines of business and learn synergy for marketing campaigns
• Work closely with Cross-border Leads and Regional Cross-border team

Internship Requirements:

• Currently an undergraduate pursuing a bachelor's degree
• Still an undergraduate and not yet graduated during the internship period
• Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between April to June/July 2026
• Indicate your internship availability (start and end date) in your resume
• Indicate your expected graduation date in your resume
• Indicate your marketing portfolio link in your resume and application

*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.

Requirements:

• Currently an undergraduate pursuing a bachelor's degree in Marketing, Communications, Media, Design, or a related field
• Knowledge or interest in Digital Marketing is a plus
• Active user of social media channels who stays up to date on trends and new developments
• Interest or fan mentality for our brands and characters
• Highly self-motivated and meticulous with a strong passion for retail and marketing
• Ability to adapt quickly to a constantly evolving organizations, and to thrive in a fast-paced working environment
• Strong team player; possesses good interpersonal skills with a high level of enthusiasm in collaborating in cross functional teams
• Adopts a challenging and questioning approach, proposing information and solutions in creative ways
• Passionate team player with a never-ending curiosity
• Self-starter that needs minimal supervision in motivating himself/herself, always looking for opportunities to contribute to our campaigns and overall projects.
• Ability to prioritize workload to meet competing deadlines and manage stakeholder expectations
• Strategic thinker with good communications skills
• Creative mindset with the ability to leverage on data to develop strategy/decisions
• Proficient in MS Office, Adobe Photoshop and Keynote
• Excellent command of written and spoken English

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.