Manager, Marketing, DTC Retail
Disney
Manager, Marketing, DTC Retail
Job Description
Job Summary:
職務内容:
- ブランド/商品のマーケティング活動の戦略・企画立案、実行（オンラインストアプロモーション、デジタル広告、SNS、MA等）
- デジタルを中心とした販売チャネル（店舗／オンラインストア)への集客施策の企画立案・実行
- 企画立案内容に基づくクオリティ高いアウトプットのためのディレクション
- ディズニー事業部全体（映画・ゲーム・TV等）の活動を把握し、店舗/オンラインストアにおけるクロスファンクション施策の企画立案・実行
- マーケット/顧客調査の企画立案・実行、及び関連部署への共有
必須条件:
- 一般消費財マーケティングおよび、ECマーケティング経験5年以上
- デジタルプロモーションの企画立案・実行・ディレクション経験
- デジタルコンテンツ・アセットの企画立案、ディレクション経験(バナー、HP、キャンペーンページ等)
- プロモーションのスケジュール・予算管理、及び販売促進ツールの企画立案・制作経験
- マイクロソフトワード・エクセル・パワーポイント・Outlookのスキル
歓迎条件：
- SNS運用、管理、ディレクション経験
- 顧客分析に基づくMA施策の立案、実行、結果分析経験
- 小売業でのマーケティング、販売促進企画経験
- マーケット/顧客調査企画設計・分析スキル
- ビジネスレベルの英語でのコミュニケーションスキル（メール・電話・会話）
求められる人物像:
- 社内外の様々なステークホルダーに対し、コミュニケーションが円滑・効率的でありチームワーカーであること
- ビジネス目標を達成するために、リーダーシップを持って自発的に考え、迅速に行動できること
- 新しいことを学ぶ意欲があり柔軟性があること
- 何事にも志を抱き取り組めること
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with TWDC (Japan) Ltd., which is part of a business we call Disney Experiences.
Having technical issues? View the FAQs for help.
Locations
- Location Minato-ku, Japan, Japan
Salary
90,000 - 150,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Strategic planning and executionintermediate
- Digital marketing and promotionintermediate
- Leadership and proactive actionintermediate
- Effective and efficient communication with various stakeholdersintermediate
- Flexibility and eagerness to learn new thingsintermediate
Required Qualifications
- 5 years of experience in consumer goods marketing and e-commerce marketing (experience)
- Experience in planning, executing, and directing digital promotions (experience)
- Experience in planning and directing digital content and assets such as banners, websites, and campaign pages (experience)
- Experience in managing schedules and budgets for promotions, and planning and creating sales promotion tools (experience)
- Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook (experience)
Preferred Qualifications
- Experience in operating, managing, and directing social media (experience)
- Experience in planning, executing, and analyzing marketing automation strategies based on customer analysis (experience)
- Experience in marketing and sales promotion planning in the retail industry (experience)
- Skills in designing, planning, and analyzing market and customer research (experience)
- Business-level English communication skills (email, phone, conversation) (experience)
Responsibilities
- Strategizing, planning, and executing marketing activities for brands and products (online store promotions, digital ads, social media, marketing automation, etc.)
- Planning and executing customer attraction strategies for sales channels centered on digital (stores/online stores)
- Directing high-quality outputs based on planning content
- Understanding the overall activities of the Disney business unit (movies, games, TV, etc.) and planning and executing cross-functional strategies for stores/online stores
- Planning, executing, and sharing market/customer research with related departments
Tags & Categories
Manager, Marketing, DTC Retail
Disney
Manager, Marketing, DTC Retail
Job Description
Job Summary:
職務内容:
- ブランド/商品のマーケティング活動の戦略・企画立案、実行（オンラインストアプロモーション、デジタル広告、SNS、MA等）
- デジタルを中心とした販売チャネル（店舗／オンラインストア)への集客施策の企画立案・実行
- 企画立案内容に基づくクオリティ高いアウトプットのためのディレクション
- ディズニー事業部全体（映画・ゲーム・TV等）の活動を把握し、店舗/オンラインストアにおけるクロスファンクション施策の企画立案・実行
- マーケット/顧客調査の企画立案・実行、及び関連部署への共有
必須条件:
- 一般消費財マーケティングおよび、ECマーケティング経験5年以上
- デジタルプロモーションの企画立案・実行・ディレクション経験
- デジタルコンテンツ・アセットの企画立案、ディレクション経験(バナー、HP、キャンペーンページ等)
- プロモーションのスケジュール・予算管理、及び販売促進ツールの企画立案・制作経験
- マイクロソフトワード・エクセル・パワーポイント・Outlookのスキル
歓迎条件：
- SNS運用、管理、ディレクション経験
- 顧客分析に基づくMA施策の立案、実行、結果分析経験
- 小売業でのマーケティング、販売促進企画経験
- マーケット/顧客調査企画設計・分析スキル
- ビジネスレベルの英語でのコミュニケーションスキル（メール・電話・会話）
求められる人物像:
- 社内外の様々なステークホルダーに対し、コミュニケーションが円滑・効率的でありチームワーカーであること
- ビジネス目標を達成するために、リーダーシップを持って自発的に考え、迅速に行動できること
- 新しいことを学ぶ意欲があり柔軟性があること
- 何事にも志を抱き取り組めること
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with TWDC (Japan) Ltd., which is part of a business we call Disney Experiences.
Having technical issues? View the FAQs for help.
Locations
- Location Minato-ku, Japan, Japan
Salary
90,000 - 150,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Strategic planning and executionintermediate
- Digital marketing and promotionintermediate
- Leadership and proactive actionintermediate
- Effective and efficient communication with various stakeholdersintermediate
- Flexibility and eagerness to learn new thingsintermediate
Required Qualifications
- 5 years of experience in consumer goods marketing and e-commerce marketing (experience)
- Experience in planning, executing, and directing digital promotions (experience)
- Experience in planning and directing digital content and assets such as banners, websites, and campaign pages (experience)
- Experience in managing schedules and budgets for promotions, and planning and creating sales promotion tools (experience)
- Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook (experience)
Preferred Qualifications
- Experience in operating, managing, and directing social media (experience)
- Experience in planning, executing, and analyzing marketing automation strategies based on customer analysis (experience)
- Experience in marketing and sales promotion planning in the retail industry (experience)
- Skills in designing, planning, and analyzing market and customer research (experience)
- Business-level English communication skills (email, phone, conversation) (experience)
Responsibilities
- Strategizing, planning, and executing marketing activities for brands and products (online store promotions, digital ads, social media, marketing automation, etc.)
- Planning and executing customer attraction strategies for sales channels centered on digital (stores/online stores)
- Directing high-quality outputs based on planning content
- Understanding the overall activities of the Disney business unit (movies, games, TV, etc.) and planning and executing cross-functional strategies for stores/online stores
- Planning, executing, and sharing market/customer research with related departments
Tags & Categories