Director, First Party Events

Location: San Francisco, California; Chicago, Illinois; Seattle, Washington

Department: Marketing & Communications

Work Mode: Hybrid

About the Role

DocuSign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use DocuSign solutions to accelerate business processes and simplify lives through intelligent agreement management. As the #1 company in e-signature and contract lifecycle management (CLM), DocuSign unleashes business-critical data trapped in documents, connecting it to systems of record to save time, money, and opportunity. The Director, First Party Events leads DocuSign’s global portfolio of proprietary, brand-owned experiences—including the flagship Momentum series, Discover developer event, and internal/customer programs—that vividly bring our e-signature innovation and CLM platform to life. This strategic leader drives the strategy, design, and execution of events fostering brand love, deepening customer engagement, and delivering measurable revenue impact in our fast-paced SaaS environment. Reporting to the Vice President, Experiential Events, you will manage a high-performing team of event professionals and agency partners while collaborating cross-functionally across Marketing, Sales, Product, and Executive Leadership. Key responsibilities include crafting a global event strategy aligned to DocuSign’s go-to-market priorities, overseeing marquee programs like Momentum NYC flagship and cascades, optimizing for pipeline influence, and partnering with Analytics for data-driven insights on metrics like account engagement and cost efficiency. You’ll champion innovation in event formats that showcase DocuSign’s agreement management leadership, ensure flawless execution balancing creativity with operational rigor, and scale processes to support our global growth. We seek a passionate leader with 12+ years in B2B event marketing, proven success leading global events with business impact, and expertise managing teams, budgets, and stakeholders. Experience in SaaS or enterprise software, data-driven strategy, and a fervor for experiences connecting people to DocuSign’s transformative technology is ideal. This hybrid role (minimum 2 days/week in-office) thrives in our innovative culture where trust, equality, and bold ideas make the world more agreeable. Join us to create unforgettable events that propel DocuSign’s mission forward.

Key Responsibilities

• Develop and execute a global first-party event strategy aligning with DocuSign’s intelligent agreement management platform, brand positioning, go-to-market priorities, and pipeline goals
• Partner with VP, Experiential Events to shape long-term event model including Momentum flagship strategy, global cascades, tiering, and annual calendar planning
• Serve as strategic thought partner to Marketing, Sales, Executive Leadership on demonstrating events' business impact through e-signature and CLM innovation storytelling
• Oversee planning and execution of major programs like Momentum (NYC flagship and global), Discover developer event, and key brand experiences ensuring on-time, on-brand, on-budget delivery
• Lead agency and vendor relationships including sourcing, negotiation, contract management, and performance optimization
• Drive cross-functional collaboration with Product Marketing, Partner Marketing, Comms, and Brand teams for cohesive messaging around DocuSign's agreement solutions
• Partner with Marketing Analytics to define, track, and report success metrics such as pipeline impact, account engagement, attendee NPS, and cost per attendee
• Optimize event formats, content, spend, and innovation based on performance data and market insights
• Implement scalable processes, templates, and frameworks to enhance team efficiency and support DocuSign's growth
• Lead, mentor, and develop a team of event professionals fostering a culture of creativity, accountability, innovation, and DocuSign's values
• Partner with Finance & Operations to forecast budgets, manage resourcing, and ensure financial discipline

Required Qualifications

• 12+ years of experience in event marketing or experiential marketing, preferably in B2B technology
• Proven experience leading large-scale, global events with measurable business impact including pipeline generation and revenue attribution
• Demonstrated experience managing high-performing teams, external agencies, and complex multi-million-dollar budgets
• Strong track record of cross-functional collaboration and executive stakeholder management across Marketing, Sales, and Product organizations
• Experience developing data-driven event strategies that align with go-to-market priorities and brand objectives
• Expertise in overseeing end-to-end event execution from strategy through post-event ROI analysis
• Ability to balance creative innovation with operational excellence and financial discipline

Preferred Qualifications

• Experience in SaaS or enterprise software, ideally in e-signature, CLM, or intelligent agreement management
• Excellent organizational, communication, and leadership skills with a passion for storytelling through events
• Demonstrated success in performance storytelling and optimizing events based on attendee engagement data
• Experience with developer-focused events and customer advisory programs in tech
• Passion for creating experiences that connect people, ideas, and business outcomes in innovative ways

Required Skills

• Event strategy and portfolio management
• Global event execution and operations
• Team leadership and talent development
• Agency and vendor management
• Budget forecasting and financial management
• Cross-functional stakeholder collaboration
• Data analytics and performance measurement
• ROI attribution and pipeline impact analysis
• Creative direction and brand alignment
• Strategic storytelling and executive communication
• Process optimization and scalability
• SaaS/B2B go-to-market alignment
• Innovation in experiential marketing
• Customer engagement and NPS optimization
• Developer and technical audience engagement
• Crisis management and operational excellence

Benefits

• Competitive base salary with location-specific ranges (e.g., CA: $157,500-$254,350; WA/NY: $151,200-$222,450)
• Company bonus plan based on performance and company results
• Restricted Stock Units (RSUs) eligibility
• Comprehensive health benefits with 100% employer-paid options from day one
• Generous Paid Time Off plus paid company holidays
• Paid Parental Leave up to six months
• Retirement plans with employer contributions
• Learning and Development including coaching, online courses, and education reimbursement
• Compassionate Care Leave for life-changing events

DocuSign is an Equal Opportunity Employer.