Lead Marketing Data Architect

Location: San Francisco, California

Department: IT Infrastructure & Operations

Work Mode: Hybrid

About the Role

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate business and simplify lives. With our Intelligent Agreement Management platform, we unleash business-critical data trapped in documents, integrating it with systems of record via the #1 e-signature and CLM solutions. Join our innovative culture where bold ideas transform how the world agrees, and help marketing teams harness data for smarter, faster decisions. We are seeking a Lead Marketing Data Architect to join our Enterprise Data Warehousing Team as an individual contributor reporting to the Sr. Director, Data Architecture & Engineering. In this hybrid role (minimum 2 days/week in-office), you will design, develop, and maintain robust data architecture for marketing analytics and insights. Your work will power large-scale data collection, storage, and analysis, enabling campaign optimization, customer segmentation, and ROI measurement tied to e-signature and agreement workflows. Collaborate with marketing, IT, and stakeholders to build scalable warehouses, lake houses, and integrations that align with DocuSign's global scale and innovation goals. Leverage your 12+ years in data architecture to optimize data flows for real-time insights, integrate CRM systems like Salesforce, and apply ML/AI techniques for advanced analytics. Ensure compliance with data privacy (GDPR, CCPA) while driving efficiency through technologies like Snowflake, dbt, Airflow, Spark, and AWS. Thrive in our fast-paced environment, translating business needs into technical excellence and documenting architectures to empower teams. At Docusign, you'll contribute to a world more agreeable, with equal opportunity, deep belonging, and pride in transformative work.

Key Responsibilities

• Design and develop data models and database architecture tailored for marketing data analytics and reporting within DocuSign's enterprise data warehousing environment
• Collaborate closely with marketing teams to understand data needs and translate business requirements into scalable technical specifications
• Implement and maintain efficient data warehouses and data marts supporting campaign management, customer segmentation, ROI analysis, and intelligent agreement insights
• Optimize data flows for accuracy, accessibility, and quality, enabling real-time and batch processing for e-signature and CLM analytics
• Develop and enforce best practices for data modeling, extraction, and loading into data warehouses aligned with DocuSign's innovation culture
• Partner with IT, engineering, and business stakeholders to ensure data architecture supports marketing goals and overall intelligent agreement management strategy
• Prepare comprehensive documentation of data architectures, configurations, and processes to drive team efficiency
• Stay ahead of industry trends in data warehousing, marketing technologies, and AI/ML to continuously enhance DocuSign's data infrastructure
• Integrate CRM data from Salesforce, Iterable, and others to unlock business-critical insights from agreements
• Apply analytical problem-solving to address data challenges and enable data-driven decisions for global customers

Required Qualifications

• Bachelor's degree in Computer Science, Information Systems, or a related field
• 12+ years of proven experience as a Data Architect, Data Engineer, or similar role with a focus on data warehousing and marketing data analytics
• Deep experience designing data platforms for large-scale data and diverse architectures, including warehouses, lake houses, and integrated data stores
• Hands-on experience in marketing data and analytics, including attribution models, propensity models, segmentation, customer databases, and campaign tracking
• Proven expertise in CRM systems (e.g., Salesforce, Iterable, Eloqua) and their integration with data warehouses
• Strong proficiency in key technologies: SQL, Bash, Python, Java, Spark, AWS, DataOps, DevSecOps, Airflow, dbt, Snowflake, Aurora
• Experience with database structure principles, data modeling, and metadata management

Preferred Qualifications

• Master’s degree in a relevant field
• Experience with data security (PHI and PII) and privacy regulations (CCPA, GDPR)
• Exposure to ML/AI analytics techniques to support data scientists and analysts
• Proven ability to align complex data architecture with AI/ML and business goals
• Track record of managing projects in fast-paced environments with cross-team collaboration

Required Skills

• Data modeling and database architecture
• Marketing analytics (attribution, propensity, segmentation)
• CRM integration (Salesforce, Iterable, Eloqua)
• SQL, Python, Java, Bash scripting
• Spark, Airflow, dbt for data pipelines
• AWS cloud services and DataOps/DevSecOps
• Snowflake, Aurora data stores
• Data warehousing for large-scale environments
• Analytical problem-solving
• Project management and prioritization
• Cross-functional collaboration
• AI/ML exposure for insights generation
• Data privacy and security (GDPR, CCPA, PII/PHI)
• Real-time and batch data processing
• Business alignment and communication
• Documentation and best practices enforcement

Benefits

• Competitive base salary (California: $177,900 - $287,425) plus company bonus plan
• Restricted Stock Units (RSUs) eligibility
• Comprehensive health benefits with 100% employer-paid options from day one
• Generous Paid Time Off and paid company holidays
• Paid Parental Leave up to six months
• Retirement plans with employer contributions
• Learning and Development programs including coaching and education reimbursements
• Compassionate Care Leave for life-changing events

DocuSign is an Equal Opportunity Employer.