Marketing Manager

Location: Singapore, Singapore

Department: Marketing & Communications

Work Mode: Hybrid

About the Role

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data trapped inside of documents. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). We are seeking a Marketing Manager to drive the strategy and execution of high-impact demand generation programs across the Asia region, fueling growth for our e-signature and CLM innovations targeting Enterprise accounts. This individual contributor role, reporting to the Director, Asia Marketing, demands a blend of data expertise, full-funnel campaign mastery, and seamless partnership with in-region Sales and Sales Development teams. You will lead cross-functional initiatives to design and execute campaigns across webinars, email, digital ads, ABM, and more, generating awareness, high-quality pipeline, and revenue acceleration for DocuSign's transformative solutions. Oversee regional budgets, deliver metrics-driven reports, and pivot strategies to optimize performance in a dynamic B2B SaaS landscape. The ideal candidate thrives in DocuSign's innovative culture, bringing 6+ years of Asia-focused B2B SaaS marketing experience, enterprise account expertise, and tools like Salesforce, Outreach, and Tableau. Harness AI for personalization and research while fostering collaboration in our fast-paced, inclusive environment committed to making the world more agreeable. This hybrid role requires minimum 2 days per week in-office. Join us to shape the future of agreements in Asia.

Key Responsibilities

• Drive the strategy and execution of full-funnel marketing campaigns for DocuSign's Intelligent Agreement Management platform across the Asia region
• Manage and execute campaigns across channels including webinars, email, digital advertising, ABM, and events to drive awareness and interest in e-signature and CLM solutions
• Work cross-functionally with Marketing, Sales, Customer Success, and go-to-market teams to define audiences, develop personas, and align on pipeline goals targeting Enterprise accounts
• Oversee the regional marketing budget, providing regular data-backed reports on campaign performance, pipeline contribution, and revenue forecasts
• Monitor program performance, communicate insights, and adjust strategies to address pipeline gaps and optimize ROI
• Collaborate closely with in-region Sales and Sales Development teams to ensure marketing initiatives accelerate new customer acquisition
• Leverage analytics tools to measure KPIs, identify trends, and recommend data-driven optimizations for demand generation
• Influence cross-functional projects, leading campaign development and execution focused on B2B SaaS innovation
• Develop and execute partner marketing programs to expand DocuSign's reach in Asia
• Utilize AI tools for personalized marketing, content creation, and market research to enhance campaign effectiveness

Required Qualifications

• 6+ years of demonstrated experience managing demand generation and new customer acquisition programs for B2B SaaS or technology companies within Asia
• Proven expertise in designing and executing successful full-funnel marketing campaigns that drive awareness, generate high-quality pipeline, and accelerate revenue
• Direct experience marketing B2B solutions to large Enterprise accounts and navigating complex buying centers
• Experience building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations
• Metric-driven mindset focused on setting and measuring KPIs with highly analytical ability to drive insights and trends from data
• Excellent project management skills and ability to work cross-departmentally in a fast-paced environment
• Excellent verbal and written communication skills

Preferred Qualifications

• AI tools expertise for marketing personalization, content generation, and deep research
• Experience with Salesforce, Outreach, Jira, and Tableau
• Partner marketing experience

Required Skills

• Demand generation and ABM strategy
• Full-funnel campaign management
• Cross-functional collaboration
• Salesforce CRM proficiency
• Outreach sequencing and automation
• Jira for project tracking
• Tableau for data visualization and analytics
• Enterprise B2B marketing
• Metrics and KPI analysis
• Budget management
• AI marketing tools
• Excellent communication
• Project management
• Multi-tasking and prioritization
• Creative problem-solving
• Data-driven decision making
• Partner ecosystem development
• Webinar and digital advertising execution

Benefits

• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company match
• Flexible time off including unlimited PTO and paid holidays
• Professional development stipend and learning opportunities
• Hybrid work model with access to modern office spaces
• Wellness programs including mental health support and fitness reimbursements
• Stock purchase plan and employee stock purchase program
• Parental leave and family-friendly benefits
• Volunteer time off and community impact programs

DocuSign is an Equal Opportunity Employer.