Roadmap Product Marketing Manager

Location: San Francisco, California

Department: Marketing & Communications

Work Mode: Hybrid

About the Role

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate business processes and simplify lives through intelligent agreement management. As the #1 company in e-signature and contract lifecycle management (CLM), Docusign unleashes business-critical data trapped in documents, connecting it to systems of record to save time, money, and opportunity. As a Roadmap Product Marketing Manager, you will be the strategic voice of DocuSign's product future, bridging cutting-edge innovation in e-signature and agreement management with market demand. This individual contributor role, reporting to the Director of Roadmap & Innovation Marketing, demands strategic thinking, operational excellence, and superior communication to articulate and execute product roadmaps. You will lead the creation and dissemination of internal and external roadmaps, translate technical advancements into buyer-focused value propositions, and drive cross-functional alignment to bring innovations to market in our dynamic, customer-obsessed culture. Key responsibilities include developing roadmaps aligned with DocuSign's strategy, managing communications on updates and milestones, synthesizing market and competitive insights for prioritization, and optimizing processes with data-driven KPIs. Thriving in ambiguity, you will collaborate with product, sales, engineering, and marketing teams to support launches, enable sales, and foster continuous improvement in our innovation-driven environment. This hybrid role requires a minimum of 2 days per week in-office. Pay range in California: $114,200 - $177,100 base salary, plus bonus eligibility and comprehensive benefits. Docusign is an Equal Opportunity Employer committed to diversity, inclusion, and building trust worldwide.

Key Responsibilities

• Drive development and maintenance of internal and external product roadmaps for DocuSign's e-signature and Intelligent Agreement Management solutions, ensuring alignment with product strategy and market needs
• Translate complex technical features and capabilities into clear, compelling value propositions tailored for IT buyers, sales teams, and customers
• Manage and execute all communications related to roadmap updates, milestones, and strategic shifts across channels
• Gather and synthesize market intelligence, competitive analysis in the e-signature and CLM space, and customer feedback to inform roadmap prioritization
• Coordinate cross-functional efforts with product, sales, and engineering to support product launches, growth initiatives, and sales enablement programs
• Support product naming and messaging, ensuring consistency and brand alignment in all internal and external communications
• Analyze existing workflows and trackers to identify inefficiencies, recommend, and implement best practices for streamlined release management
• Develop and monitor KPIs to assess effectiveness of roadmap communication and release processes, delivering data-driven reports for continuous improvement
• Bridge product innovation with market demand, serving as the strategic voice for DocuSign's future roadmap initiatives
• Collaborate with innovation marketing teams to articulate product vision in a rapidly evolving agreement management landscape

Required Qualifications

• 5+ years in B2B SaaS or enterprise tech product marketing, with deep understanding of complex sales cycles and IT buyer personas in e-signature and agreement management
• Proven experience in product marketing with strong program management and operations expertise, leading complex marketing programs and GTM initiatives
• Hands-on experience with enterprise-level marketing and project management tools such as Aha!, Jira, or Asana
• Bachelor's degree in Marketing, Business, Computer Science, or related field
• Demonstrated ability to translate complex technical concepts in intelligent agreement management into compelling value propositions
• Track record of building relationships and driving consensus across cross-functional teams in fast-paced tech environments
• Strong analytical skills for interpreting market data, competitive intelligence in e-signature space, and performance metrics

Preferred Qualifications

• MBA or relevant Master's degree
• Experience in roadmap planning and communication for SaaS products in legal tech or document management
• Prior exposure to DocuSign's Intelligent Agreement Management platform or similar CLM solutions
• Familiarity with agile methodologies and release management in innovation-driven cultures
• Background in rapidly scaling SaaS companies navigating ambiguity and changing priorities

Required Skills

• Product roadmap development and communication
• Value proposition crafting for technical products
• Cross-functional stakeholder management
• Market intelligence and competitive analysis
• Program and project management
• Data analysis and KPI tracking
• Strategic thinking linking features to market trends
• Exceptional verbal, written, and presentation skills
• Influence without authority
• Enterprise tools: Aha!, Jira, Salesforce, Tableau
• Agile and release management processes
• Customer feedback synthesis
• Workflow optimization and process improvement
• Adaptability in ambiguous, fast-paced environments
• Analytical interpretation of performance metrics

Benefits

• Bonus: Eligible for company bonus plan based on performance
• Paid Time Off: Earned time off plus paid company holidays
• Paid Parental Leave: Up to six months off for birth, adoption, or foster care
• Full Health Benefits: 100% employer-paid options from day one
• Retirement Plans: Employer-contributed 401(k) and pension programs
• Learning and Development: Coaching, online courses, and education reimbursements
• Compassionate Care Leave: Paid time off for life-changing events
• Hybrid Work Model: Flexible in-office and remote with weekly office expectation

DocuSign is an Equal Opportunity Employer.