Senior Field Marketing Manager

Location: San Francisco, California

Department: Marketing & Communications

Work Mode: Hybrid

About the Role

DocuSign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use DocuSign solutions to accelerate business processes and simplify lives through intelligent agreement management. As the #1 company in e-signature and contract lifecycle management (CLM), DocuSign unleashes business-critical data trapped in documents, connecting it to systems of record to save time, money, and opportunity. Join our innovative culture where trust, equality, and bold ideas drive us to make the world more agreeable. DocuSign is seeking a highly driven, data-oriented Senior Field Marketing Manager to join our Growth Marketing team as an individual contributor reporting to the Sr. Director, North America Marketing. This hybrid role (minimum 2 days/week in-office) will develop, plan, implement, and execute integrated demand programs across multiple channels to drive engagement, pipeline generation, expansion, acceleration, and executive engagement for our Enterprise B2B SaaS platform. Working in tandem with field sales, you will create high-impact programs ensuring healthy pipeline coverage, monitor performance, and report on goal attainment in a fast-paced, innovative environment. Key responsibilities include crafting field marketing strategies aligned to exceed sales targets, managing comprehensive initiatives with Marketing and Sales stakeholders, analyzing performance for optimization, budgeting resources effectively, and collaborating regionally for global alignment. Leverage your expertise in digital, paid social, events, email, and webinars to promote DocuSign's e-signature and CLM leadership, using tools like Salesforce, Tableau, Outreach, and Folloze to deliver measurable results. The ideal candidate brings 8+ years in demand programs for tech/SaaS, a metric-driven mindset, cross-functional relationship skills, and passion for B2B innovation. Thrive in our collaborative culture, contribute to pipeline success, and feel pride in transforming how the world agrees. DocuSign is an Equal Opportunity Employer committed to diversity; no visa sponsorship available.

Key Responsibilities

• Develop and execute a field marketing strategy aligned with North America sales targets to drive pipeline growth for DocuSign's Intelligent Agreement Management platform
• Plan, implement, and manage integrated demand programs across channels including email, content syndication, paid social, webinars, regional events, and third-party industry events
• Collaborate closely with field sales teams to optimize account targeting, ensure rapid lead follow-up, and provide sales enablement materials tailored to e-signature and CLM solutions
• Analyze campaign performance using data from Salesforce and Tableau to identify optimization opportunities and refine marketing mix for maximum pipeline impact
• Manage budgets and resources effectively to achieve business objectives while scaling high-impact programs that accelerate deal cycles and executive engagement
• Partner with Marketing and Sales stakeholders to create comprehensive initiatives that generate demand, expand existing accounts, and foster customer engagement
• Monitor program performance in real-time, communicate results to leadership, and proactively adjust strategies to address pipeline gaps and ensure goal attainment
• Work with regional counterparts to maintain global alignment on demand programs that promote DocuSign's innovation in agreement management
• Leverage tools like Outreach and Folloze to enhance personalization and effectiveness of multi-channel campaigns
• Drive continuous innovation in field marketing tactics to support DocuSign's position as the #1 company in e-signature and CLM

Required Qualifications

• 8+ years of experience managing demand and customer engagement programs for technology or software companies, with a proven track record of successful pipeline generation
• Strong experience marketing Enterprise B2B SaaS software, particularly in e-signature, contract lifecycle management (CLM), or intelligent agreement management solutions
• Excellent reporting and analytical skills to measure campaign effectiveness, optimize for pipeline generation, and drive data-informed decisions
• Strong understanding and hands-on experience with multiple demand channels including digital, paid social, field events, email marketing, webinars, and content syndication
• Metric-driven mindset with expertise in setting, tracking, and achieving KPIs focused on pipeline coverage, expansion, acceleration, and executive engagement
• Excellent project management skills with the ability to manage budgets, resources, and cross-departmental initiatives in a fast-paced environment
• Familiarity with marketing technologies such as Salesforce, Tableau, Outreach, Folloze, and similar platforms
• Bachelor's degree in Marketing, Business, or a related field

Preferred Qualifications

• Experience building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations
• Proven success in developing field marketing strategies that align with and exceed sales targets for global SaaS companies
• Background in supporting intelligent agreement management platforms or e-signature solutions in competitive B2B markets

Required Skills

• Demand generation and pipeline management
• B2B SaaS marketing expertise
• Cross-functional collaboration with Sales
• Data analytics and reporting (Salesforce, Tableau)
• Multi-channel campaign execution (email, social, events, webinars)
• Project management and budget oversight
• KPI setting and performance measurement
• Strategic planning and optimization
• Situational awareness and problem-solving
• Exceptional written, verbal, and visual presentation skills
• Marketing automation tools (Outreach, Folloze)
• Account-based marketing (ABM) tactics
• Executive engagement strategies
• Fast-paced multitasking and prioritization
• Creative and innovative thinking
• Global program alignment
• Sales enablement
• E-signature and CLM domain knowledge

Benefits

• Competitive base salary: California range $126,900 - $197,800, plus variable incentive pay based on performance
• Restricted Stock Units (RSUs) as part of total compensation package
• Comprehensive health benefits plans with 100% employer-paid options from day one
• Generous Paid Time Off, company holidays, and up to six months Paid Parental Leave
• Retirement plans with potential employer contributions
• Learning and Development programs including coaching, online courses, and education reimbursements
• Compassionate Care Leave for life-changing events
• Hybrid work model with minimum 2 days per week in-office, promoting collaboration and innovation
• Inclusive culture committed to diversity, equity, belonging, and making the world more agreeable

DocuSign is an Equal Opportunity Employer.