Sr. Demand & Field Marketing Manager

Location: London, United Kingdom

Department: Marketing & Communications

Work Mode: Hybrid

About the Role

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate business processes and simplify lives through intelligent agreement management. As the #1 company in e-signature and contract lifecycle management (CLM), Docusign unleashes business-critical data trapped in documents, connecting it to systems of record to save time, money, and opportunities. Join our innovative culture where trust, equality, and bold ideas drive us to make the world more agreeable. As a Sr. Demand & Field Marketing Manager, you’ll accelerate pipeline velocity and increase average deal size by executing custom campaigns targeting high-priority accounts and key decision-makers in EMEA, with a focus on our largest revenue market in Europe UK/North. This individual contributor role reports to the Director, Demand & Field Marketing, and emphasizes ABM programs, executive engagement, and sales alignment to shorten sales cycles, improve opportunity conversion, and drive win rates for DocuSign’s e-signature and CLM solutions. You’ll develop annual/quarterly plans, implement enterprise strategies, execute events and tactics, influence content for buyer journeys, and optimize programs using CRM data. This hybrid role requires a minimum of 2 days per week in-office (frequency may vary by team). Thriving in our fast-paced, collaborative environment demands 8+ years in B2B SaaS marketing, ABM expertise, Salesforce proficiency, and a passion for innovation. You’ll partner with sales to promote DocuSign’s platform, ensuring cohesive brand experiences that build authority and secure large-scale revenue. At Docusign, you’ll feel pride in transformative work, supported by equal opportunities, listening leadership, and a commitment to doing what’s right.

Key Responsibilities

• Develop annual and quarterly marketing plans in collaboration with marketing teams and sales leadership to align with business objectives, pipeline, and booking targets
• Implement enterprise and key account marketing strategies, executing programs to drive pipeline velocity and deal size in DocuSign’s Intelligent Agreement Management platform
• Execute all tactics of the marketing plan, including local events, coordinating with team members, shared services, agencies, and field sales teams
• Influence and contribute to content strategy for large enterprise buyers, aligning content to buyer journey stages for e-signature and CLM solutions
• Report on program success regularly, share best practices, innovate new ideas, and test/optimize campaigns for maximum impact
• Work effectively within EMEA teams with region-wide responsibilities to support DocuSign’s biggest revenue markets in Europe UK/North
• Design custom ABM campaigns targeting high-priority accounts and decision-makers to shorten sales cycles and boost qualified opportunity conversion rates
• Ensure cohesive, professional brand and content experiences across executive touchpoints to build brand authority and drive win rates
• Leverage data from CRM and analytics to accelerate high-value deals and secure large-scale revenue through sophisticated programs
• Collaborate cross-functionally to promote DocuSign’s e-signature and intelligent agreement management innovations

Required Qualifications

• 8+ years of marketing experience with a technology vendor in a marketing manager position, including technology and B2B SaaS sector experience
• Master’s degree in business, marketing, or related field
• Proven ABM (Account-Based Marketing) experience in a similar role targeting enterprise accounts
• Experience with Executive Engagement programs and events for high-level decision-makers
• Deep experience working closely with sales teams and management, with strong understanding of the SaaS sales process
• Hands-on experience with CRM systems (Salesforce/SFDC knowledge strongly preferred) and proficiency in Google Suite and marketing analytics tools
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment

Preferred Qualifications

• Technology B2B SaaS experience, particularly in e-signature or agreement management solutions
• Well-rounded digital marketing expertise, including email campaign creation, digital advertising, and social media platforms
• EMEA regional marketing experience, with focus on UK/North Europe markets

Required Skills

• Account-Based Marketing (ABM) strategy and execution
• CRM proficiency, especially Salesforce (SFDC)
• Google Suite and marketing analytics tools (e.g., Google Analytics)
• Digital marketing: email campaign writing and design
• Digital advertising and social media platform management
• Project management for multiple concurrent initiatives
• Cross-functional collaboration with sales and marketing teams
• Content strategy development for buyer journeys
• Event planning and executive engagement programs
• Data-driven reporting and program optimization
• Strong written and verbal communication
• Presentation skills for leadership and stakeholders
• Interpersonal and team collaboration skills
• Proactive, innovative, and enthusiastic mindset
• Deep understanding of B2B SaaS sales processes
• Brand management and consistent messaging

Benefits

• Comprehensive health, dental, and vision insurance with multiple plan options
• 401(k) retirement savings plan with generous company match
• Unlimited PTO policy to support work-life balance and innovation
• Professional development stipend for courses, certifications, and conferences
• Hybrid work model with flexibility and access to modern office spaces
• Stock purchase plan and employee stock purchase program
• Wellness programs including mental health support and fitness reimbursements
• Parental leave and family planning benefits
• Volunteer time off and community impact programs aligned with DocuSign’s mission

DocuSign is an Equal Opportunity Employer.