Sr. Lifecycle Marketing Manager

Location: San Francisco, California; Chicago, Illinois; Seattle, Washington

Department: Marketing & Communications

Work Mode: Hybrid

About the Role

Docusign brings agreements to life. Over 1.7 million customers and more than a billion people in 180+ countries use Docusign’s Intelligent Agreement Management platform to accelerate business, simplify lives, and unleash trapped data from documents via #1 e-signature and contract lifecycle management (CLM) solutions. Join our innovative culture where trust, equality, and bold ideas drive us to make the world more agreeable. Docusign’s Lifecycle Marketing team is laser-focused on ensuring customers don’t just purchase—they actively adopt, engage, and expand with our platform. As Sr. Lifecycle Marketing Manager, an individual contributor reporting to the Senior Director of Lifecycle Marketing, you’ll own end-to-end architecture and execution of lifecycle strategies inspiring daily value from Docusign. From data-driven onboarding triggers to long-term engagement campaigns, you’ll optimize journeys driving adoption, usage depth, and churn reduction in this highly visible, cross-functional role. You’ll translate business goals into technical roadmaps delivering measurable outcomes—usage, retention, expansion at scale—partnering with Product Growth, Sales-Led Marketing, Product Marketing, Data Science, Customer Success, and Sales for seamless experiences maximizing lifetime value. Architect multi-channel journeys (email, in-product, notifications) triggered by usage data; own PLG/SLG logic, A/B experimentation, AI-powered segmentation; report impacts; and build consensus on quarterly/annual plans. This hybrid role (minimum 2 days/week in-office) thrives in our fast-moving, matrixed organization. Bring 8+ years B2B SaaS lifecycle expertise to innovate customer experiences for intelligent agreement management. No visa sponsorship; not eligible in AK, HI, ME, MS, ND, SD, VT, WV, WY. Docusign is an Equal Opportunity Employer committed to accommodations and diversity.

Key Responsibilities

• Architect, manage, and optimize complex, multi-channel customer journeys (email, in-product messaging, guided notifications) triggered by product usage data, customer attributes, and time-based milestones to accelerate e-signature adoption
• Develop and manage data-driven logic governing customer experiences at the PLG/SLG intersection, ensuring DocuSign customers receive the right intelligent agreement management guidance at the right time
• Own the experimentation roadmap (A/B, multivariate testing) for onboarding, activation, and adoption, iterating to boost activation rates, time-to-value, and feature adoption for DocuSign's platform
• Lead segmentation strategy for adoption programs using product analytics, CRM/CDP data, and AI models to deliver personalized interventions that drive usage and expansion
• Collaborate cross-functionally with Product Growth, Engineering, Data Science, Customer Success, Sales-Led Marketing, and Sales to align on seamless, data-driven experiences
• Monitor and communicate weekly, monthly, and quarterly performance reports quantifying impact on usage, retention, expansion, and churn reduction
• Translate business and customer goals into quarterly and annual lifecycle marketing plans, gaining cross-organizational consensus
• Instrument sophisticated campaigns that deepen engagement with DocuSign's e-signature and contract lifecycle management (CLM) solutions
• Partner with Product Marketing to evolve onboarding triggers that maximize value realization for 1.7M+ customers across 180 countries
• Drive innovation in customer journeys to support DocuSign's mission of unleashing business-critical data from agreements

Required Qualifications

• Bachelor’s degree in marketing, business, or related field
• 8+ years of experience in customer or lifecycle marketing, with a strong focus on data-driven onboarding, activation, and adoption programs in B2B SaaS
• Proven ability to design and execute rigorous experimentation plans (A/B testing, multivariate testing) and use results to optimize customer journeys
• Proven track record of turning complex data into actionable insights and driving measurable improvements in customer retention and expansion
• Experience owning end-to-end lifecycle strategies that drive product adoption and reduce churn at scale
• Strong experience with multi-channel campaigns including email, in-product messaging, and notifications in a SaaS environment
• Demonstrated success in hybrid PLG/SLG go-to-market motions for intelligent agreement management platforms

Preferred Qualifications

• Deep expertise designing lifecycle programs at a company with hybrid Product-Led Growth (PLG) and Sales-Led Growth (SLG) GTM motions
• Advanced experience leveraging AI models, CRM/CDP data, and product analytics for hyper-personalized customer segmentation
• Proven ability to influence and collaborate across global, regional, and technical teams in a matrixed organization
• Exceptional project management skills in fast-paced, innovative environments like e-signature and CLM leaders
• Strong presentation skills to communicate performance insights to senior stakeholders

Required Skills

• Data-driven lifecycle marketing expertise
• A/B and multivariate testing experimentation
• Customer journey optimization
• Product analytics and segmentation
• CRM/CDP platform proficiency (e.g., Salesforce, Segment)
• AI/ML for personalization
• Multi-channel campaign management (email, in-app, push)
• PLG and SLG GTM strategy
• Cross-functional collaboration
• Analytical storytelling and reporting
• Project management in matrixed environments
• SQL and data querying
• B2B SaaS metrics (activation, retention, expansion, churn)
• Influencing without authority
• Global team communication
• Presentation and stakeholder management
• Agile experimentation mindset
• E-signature and CLM domain knowledge

Benefits

• Competitive base salary with location-specific ranges (e.g., CA: $126,900-$197,800; WA/NY: $120,800-$174,525)
• Company bonus plan based on performance and eligible wages
• Restricted Stock Units (RSUs) as part of total compensation
• Paid Time Off including earned time off and company holidays
• Paid Parental Leave up to six months for birth, adoption, or foster care
• Comprehensive health benefits with 100% employer-paid options from day one
• Retirement plans with potential employer contributions
• Learning and Development including coaching, online courses, and education reimbursements
• Compassionate Care Leave for life-changing events

DocuSign is an Equal Opportunity Employer.