Sr. Product Marketing Manager, Public Sector

Location: San Francisco, California; Chicago, Illinois; San Francisco, California

Department: Marketing & Communications

Work Mode: Hybrid

About the Role

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign's Intelligent Agreement Management platform to accelerate business processes and simplify lives. As the #1 company in e-signature and contract lifecycle management (CLM), we unleash business-critical data trapped in documents, connecting it to systems of record to save time, money, and opportunity. We're seeking a Sr. Product Marketing Manager, Public Sector to drive our growth within federal, state, local government, education, and nonprofit markets. As a Senior Product Marketing Manager on the Solutions & International Marketing team, you will own the narrative around Docusign's e-signature and IAM solutions for the Public Sector - crafting and sharing our story in the most engaging, persuasive way possible. Your deep public sector expertise will shine as you collaborate with Sales, Marketing, and Product teams to drive GTM strategy, create differentiated narratives for buyers and influencers, lead high-impact sales plays, define compelling positioning, and generate demand. Serving as the SME on public sector challenges, mission drivers, and buying journeys, you'll craft messaging and content, identify priority use cases, enable field teams, and build pipeline-generating assets. This individual contributor role reports to the Sr. Director, Solutions & International Marketing. In this hybrid role (minimum 2 days/week in-office), you'll showcase Docusign's value by understanding public sector buying motivations, creating content that amplifies our narrative, measuring asset impact, uncovering insights to accelerate sales cycles, and partnering across functions to drive campaigns, enablement, usage, and expansion. You'll support strategic events and ensure new product functionality launches effectively for public sector audiences. If you're a customer-focused storyteller with proven public sector success, join our innovative culture making the world more agreeable. Docusign is committed to building trust and equality. We ensure every team member has equal opportunity to succeed in an environment where your work creates meaningful impact. This role offers competitive pay ($133,800-$225,075 base depending on location), bonus, RSUs, comprehensive benefits, and growth opportunities within our global leader in agreement management.

Key Responsibilities

• Own the narrative for Docusign's Intelligent Agreement Management solutions tailored to public sector audiences
• Serve as SME on challenges, mission drivers, and buying journeys for federal, state, local government, education, and nonprofit verticals
• Craft high-impact messaging, positioning, and content that drives pipeline for public sector solutions
• Identify priority use cases where Docusign has a clear right to win and lead cross-functional GTM execution
• Partner with Demand Generation to create compelling campaigns driving acquisition and upsell opportunities
• Collaborate with Sales Enablement to equip field teams with content, tools, and training for deal development and closure
• Drive usage and expansion opportunities through partnership with Customer Success teams
• Measure impact of marketing assets across teams and refine messaging based on customer insights
• Support strategic events including customer conferences, sales meetings, and executive briefings
• Work with Product Management to ensure new e-signature and IAM functionality launches effectively for public sector
• Enable international marketing efforts showcasing IAM solutions for global public sector audiences

Required Qualifications

• 8+ years of product marketing experience in the B2B SaaS space
• 4+ years of direct engagement targeting public sector personas including federal, state, local government, education, and nonprofits
• Proven track record of developing and executing go-to-market strategies and innovative programs that drive product adoption
• Experience creating and leading sales plays with measurable impact on pipeline and revenue
• Demonstrated ability to work with multiple cross-functional teams including Sales, Product, and Marketing
• Strong analytical skills with clear examples of using customer data for insights and recommendations
• Excellent verbal and written communication skills with proven ability to simplify complex technical topics

Preferred Qualifications

• MBA or equivalent work experience
• Experience marketing e-signature, contract lifecycle management (CLM), or intelligent agreement management solutions
• Deep understanding of FedRAMP, state procurement processes, and public sector compliance requirements
• Previous experience at a high-growth SaaS company targeting government verticals
• Track record of building differentiated narratives for public sector buyers and influencers

Required Skills

• Deep public sector knowledge (federal, state, local government, education, nonprofits)
• B2B SaaS product marketing expertise
• Go-to-market strategy development and execution
• Sales play creation and enablement
• Cross-functional collaboration and influence
• Customer insights analysis and journey optimization
• Compelling storytelling and narrative development
• Messaging and positioning for complex technical products
• Content creation for sales enablement
• Campaign development with Demand Generation
• Data-driven decision making and impact measurement
• Simplifying technical concepts for non-technical audiences
• Event support and presentation skills
• International market adaptation experience
• eSignature and agreement management solution knowledge
• FedRAMP and public sector compliance awareness
• Proactive self-starter mindset
• Results-driven with strong problem-solving skills

Benefits

• Competitive base salary: $133,800 - $225,075 based on location and experience
• Company bonus plan tied to performance and company results
• Restricted Stock Units (RSUs) equity grants
• Comprehensive health benefits with 100% employer-paid options from day one
• Generous Paid Time Off plus paid company holidays
• Up to 6 months Paid Parental Leave
• Retirement plans with employer contributions
• Learning and development with coaching, online courses, and education reimbursement
• Compassionate Care Leave for life-changing events

DocuSign is an Equal Opportunity Employer.