Sr. Talent Attraction & Brand Specialist

Location: Ireland

Department: People & Workplace Experience

Work Mode: Remote

About the Role

DocuSign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use DocuSign solutions to accelerate business processes and simplify lives through intelligent agreement management. As the #1 company in e-signature and contract lifecycle management (CLM), we unleash business-critical data trapped in documents, connecting it to systems of record to save time, money, and opportunity. Join our innovative culture where trust, equality, and bold ideas drive us to make the world more agreeable. We're seeking a highly motivated Sr. Talent Attraction & Brand Specialist as a high-autonomy, execution-focused individual contributor (IC) reporting to the Director, Talent Acquisition. In this pivotal role within People & Workplace Experience, you'll design, amplify, and measure our Employee Value Proposition (EVP) and talent brand. Collaborating across Marketing, Brand, and Global People organizations, you'll execute strategies that attract top talent to DocuSign's cutting-edge e-signature and CLM platform, driving measurable, data-driven results in talent attraction and retention. Key responsibilities include owning the integrated EVP strategy, managing day-to-day talent brand operations, creating regionally tailored content for digital platforms, optimizing careers site narratives, and improving review site performance (e.g., Glassdoor, Kununu). You'll lead OKRs, build university partnerships, execute candidate events, empower recruiters with toolkits, activate employee advocates, refine messaging via VOE/VOC, and drive external recognitions. This remote role demands strategic influence, analytical prowess, and a passion for showcasing DocuSign's innovative culture. The ideal candidate brings 5+ years in brand marketing, communications, HR, talent, or DEI, with proven content execution, digital strategy, and project management skills. Preferred: creative strategies that challenge norms, employee advocacy experience, international market savvy, event expertise, and strong analytics. At DocuSign, we commit to equal opportunity, listening, honesty, and doing what's right—helping you thrive while making the world better. #LI-Remote #LI-JM1

Key Responsibilities

• Design and deploy integrated Employee Value Proposition (EVP) strategy, partnering with Global People Team, COEs (Total Rewards, Talent Development, DEI), Marketing, Brand, and Communications
• Own and execute day-to-day operations of DocuSign's talent brand strategy and associated programs to attract top talent for our intelligent agreement management platform
• Manage external talent brand presence by creating and deploying regionally tailored content and storytelling across social media, blogs, and partner sites
• Collaborate with Marketing to ensure careers website reflects current EVP and showcases DocuSign's e-signature innovation culture
• Drive measurable improvements on Glassdoor and local platforms like Kununu through targeted strategies
• Lead OKR identification, implementation, and tracking; create talent brand reports and ROI dashboards to prove campaign effectiveness
• Proactively build relationships with universities, alumni networks, and regional groups to establish consistent talent pipelines
• Plan and execute local candidate events, thought leadership sessions, and brand activations to boost pipeline awareness
• Design content toolkits, talking points, and training for Talent Acquisition team to communicate EVP consistently
• Build and activate employee advocacy networks to amplify DocuSign's innovative culture and positive experiences
• Gather Voice of the Employee (VOE) and Voice of the Customer (VOC) feedback to refine brand messaging in partnership with Employee Sentiment Manager
• Own annual external survey submissions (e.g., HRC, Women in the Workplace) to secure recognitions and enhance brand

Required Qualifications

• 5+ years of related experience in Brand Marketing, Communications, HR, Talent Acquisition, or DEI
• Demonstrated experience in end-to-end content execution, digital marketing strategy, and project management in a professional setting
• Proven experience solving complex challenges and managing competing priorities with minimal supervision
• Strong experience working cross-functionally across Marketing, Brand, and People organizations
• Hands-on experience managing external talent brand presence on platforms like Glassdoor and regional sites (e.g., Kununu)
• Experience in data-driven reporting, including creating and tracking talent brand metrics and ROI dashboards
• Bachelor's degree in Marketing, Communications, Business, or related field

Preferred Qualifications

• Proven ability to execute creative strategies that build brand visibility and challenge the status quo in talent attraction
• Direct experience designing and running Employee Advocacy programs to amplify employer brand
• Strong understanding of international markets and local review platforms (e.g., Kununu)
• Experience planning and executing candidate-facing events, university partnerships, and professional networking initiatives
• Advanced analytical skills for interpreting talent brand reports, OKRs, and ROI to drive strategy
• Experience in tech/SaaS industry, particularly in innovative sectors like e-signature and intelligent agreement management

Required Skills

• End-to-end content creation and execution
• Digital marketing strategy and social media management
• Project management and prioritization
• Cross-functional collaboration without direct authority
• Data analytics and ROI measurement
• OKR framework and dashboard creation (e.g., Google Analytics, Tableau)
• Employer branding and EVP development
• Employee advocacy program design
• Event planning and execution
• Stakeholder relationship management
• Creative storytelling and brand narrative development
• International market knowledge
• Platform management (Glassdoor, Kununu, LinkedIn)
• Voice of Employee/Customer feedback analysis
• Vendor management
• Strategic thinking and problem-solving
• Influence and communication skills
• Tech/SaaS industry awareness

Benefits

• Competitive base salary and performance-based incentives
• Comprehensive health, dental, and vision insurance with multiple plan options
• 401(k) retirement savings plan with generous company match
• Flexible time off including unlimited PTO and paid family leave
• Remote-first work designation with home office stipend
• Professional development stipend and access to learning platforms
• Employee Stock Purchase Plan (ESPP) for DocuSign equity
• Wellness programs including mental health support and fitness reimbursements
• Volunteer time off and matching charitable donations

DocuSign is an Equal Opportunity Employer.