Role Overview

The Digital Commerce Senior Manager at Dollar General is responsible for spearheading the strategy and execution of digital commerce initiatives. Based in Goodlettsville, Tennessee, you'll oversee platforms that are pivotal to the company's expansion in online retail. This role demands a deep understanding of direct-to-consumer models, last-mile delivery, and data analytics to boost sales, conversion rates, and customer retention.

In this position, you'll harness insights from web analytics tools like Google Analytics and Adobe Analytics to make informed decisions that enhance the shopping experience. Collaboration is at the heart of the role—partnering with marketing, IT, digital operations, and analytics teams to create seamless, engaging customer journeys. With Dollar General's vast network of stores, you'll align digital assortments with in-store strategies, ensuring a unified brand experience across all channels.

This is a senior-level opportunity for those with 4-6 years in ecommerce management and proven team leadership. If you thrive in fast-paced environments and have P&L experience, this role offers the platform to shape the future of retail ecommerce at Dollar General.

Key Responsibilities

As Digital Commerce Senior Manager, your day-to-day will involve:

• Developing and executing growth strategies for DG Delivery, Ship-to-Home, and Marketplace platforms.
• Managing product assortments to identify high-growth categories and align with in-store updates.
• Optimizing product detail pages through collaboration with digital catalog teams on attributes, images, and pricing.
• Tracking KPIs with data science and analytics partners to monitor trends and performance.
• Driving ecommerce sales via targeted marketing campaigns that adhere to industry standards.
• Leading cross-functional projects for the digital commerce roadmap.
• Ensuring smooth operations by partnering with IT, site merchandisers, and operations teams.
• Designing A/B tests to refine user experiences and shopping preferences.
• Building data-backed roadmaps to increase conversions and engagement.
• Leveraging consumer research and usability best practices to stay ahead of industry trends.
• Managing P&L for digital channels to optimize efficiency and revenue.

These responsibilities position you as a key player in Dollar General's digital transformation, directly impacting millions of customers.

Qualifications

To succeed in this role, candidates should possess:

• 4-6 years in ecommerce management, digital marketing, or operations.
• 3+ years hiring and leading teams.
• Bachelor’s degree or equivalent professional experience.
• Expertise in ecommerce strategies, including competitive analysis and trends.
• End-to-end knowledge of ecommerce processes from infrastructure to customer functionality.
• Proven P&L management and proficiency in Google/Adobe Analytics.
• Strong organizational and multitasking abilities.
• Exceptional communication skills for cross-departmental collaboration.

Prior experience in retail, direct-to-consumer sales, or last-mile delivery is highly preferred.

Salary & Benefits

The estimated salary range for the Digital Commerce Senior Manager role at Dollar General in Goodlettsville, TN, is $130,000 - $170,000 USD per year, depending on experience and qualifications. This competitive compensation is complemented by a robust benefits package:

• Performance bonuses and incentives.
• Comprehensive medical, dental, and vision coverage.
• 401(k) with generous company matching.
• Generous PTO and holiday pay.
• Tuition assistance for ongoing education.
• Employee discounts across Dollar General stores.
• Professional development opportunities.
• Wellness and family support programs.

This package underscores Dollar General's commitment to employee success and work-life balance.

Why Join Dollar General?

Dollar General, headquartered in Goodlettsville, Tennessee, is a Fortune 500 retailer serving communities nationwide with affordable essentials. As Digital Commerce Senior Manager, you'll contribute to a company that's redefining retail through digital innovation. Our culture emphasizes teamwork, growth, and customer focus—values that align perfectly with this role's collaborative nature.

Goodlettsville offers a vibrant community with easy access to Nashville's amenities, low cost of living, and a supportive professional environment. Join a team that's passionate about using data and strategy to enhance everyday shopping for millions. With opportunities for advancement and a focus on work-life balance, Dollar General is more than a job—it's a career destination.

Stand out in the competitive ecommerce job market by applying for this senior manager position. Dollar General values diverse perspectives and invests in your professional journey.

How to Apply

Ready to elevate your career? Visit Dollar General's careers page and search for 'Digital Commerce Senior Manager' in Goodlettsville, TN. Submit your resume highlighting ecommerce experience, analytics proficiency, and leadership achievements. Our hiring team reviews applications promptly—don't miss this chance to lead digital commerce at a retail giant.

For questions, contact our HR team. Equal Opportunity Employer.