Role Overview

The Director, Digital Content at Dollar General is a pivotal leadership position responsible for spearheading the strategy, development, and execution of brand content across all digital platforms. Based in Goodlettsville, Tennessee, this role demands a perfect blend of creative vision, strategic acumen, and hands-on team management. You'll oversee major marketing campaigns, ongoing digital storytelling, and ensure every piece of content aligns seamlessly with Dollar General's brand voice and business objectives.

In this role, you'll bridge the gap between traditional advertising's bold ideas and modern content marketing's emphasis on deep audience engagement. Partnering closely with creative agencies, marketing teams, digital merchandising, and ecommerce groups, you'll deliver high-quality, resonant content that drives measurable results. Managing a talented team of UX/UI designers, content creators, copywriters, authors, and QA specialists, you'll foster an environment of innovation and excellence.

Dollar General, with over 19,000 stores across the U.S., is America's neighborhood general store, serving rural and suburban communities with everyday essentials. As Director, Digital Content, you'll play a key role in enhancing the online customer experience, boosting engagement, and supporting revenue growth through superior digital content.

Key Responsibilities

• Define and articulate the overall creative direction and vision for content across all channels, collaborating with agencies, digital, and marketing teams to ensure cohesive branding.
• Lead, mentor, and develop internal creative teams and coordinate with external agencies to produce best-in-class digital content.
• Craft comprehensive content strategies, including detailed photography shot lists, distribution plans, and robust performance measurement frameworks.
• Foster cross-functional partnerships with Marketing, Site Merchandising, Ecommerce, and other departments to align content with overarching business goals.
• Oversee the full lifecycle of content execution, from concept ideation to production of videos, photos, web assets, emails, and social media posts.
• Maintain strict brand alignment, ensuring all outputs resonate culturally and connect emotionally with diverse target audiences.
• Monitor emerging trends in technologies, platforms, and creative practices to position Dollar General as a forward-thinking retail leader.
• Drive measurable impact by analyzing content performance and optimizing strategies for higher engagement and conversions.
• Manage budgets, timelines, and resources for multiple high-stakes projects in a dynamic, fast-paced retail environment.
• Innovate in digital storytelling and UX/UI design to elevate the customer journey on Dollar General's digital platforms.
• Champion team growth through coaching, performance reviews, and talent development initiatives.

These responsibilities position you at the heart of Dollar General's digital transformation, where your leadership directly influences customer loyalty and sales.

Qualifications

To succeed as Director, Digital Content at Dollar General, candidates must bring a proven blend of experience and expertise:

• 8–10 years in creative leadership roles, including at least 5 years focused on digital content strategy and execution.
• 3+ years managing creative teams and budgets in high-volume environments.
• Bachelor’s degree required (MBA or advanced degree strongly preferred).
• Exceptional leadership and communication skills to inspire teams toward creative excellence.
• Deep knowledge of brand strategy, marketing principles, and techniques for audience engagement.
• Advanced understanding of UX/UI design principles and product development processes.
• Demonstrated success in content creation, team building in digital media, advertising, or publishing sectors.
• Expertise in developing multi-platform campaigns and crafting compelling digital narratives.
• Proven ability to juggle multiple projects amid tight deadlines in fast-paced settings.

If you thrive in retail digital marketing and have a passion for content that converts, this role in Goodlettsville, TN, is your next career milestone.

Salary & Benefits

Earn a competitive salary estimated at $160,000 - $220,000 USD yearly, commensurate with experience, plus performance bonuses. Dollar General offers an outstanding benefits package including:

• Comprehensive medical, dental, and vision coverage.
• 401(k) with generous company match.
• Paid vacation, holidays, and personal time off.
• Tuition assistance for professional growth.
• Employee discounts and stock purchase plans.
• Wellness programs, flexible scheduling, and more.

This total rewards package supports your professional and personal success at Dollar General.

Why Join Dollar General?

Dollar General isn't just a job—it's a career launchpad in retail excellence. Headquartered in Goodlettsville, Tennessee, we're a leading Fortune 500 company with a commitment to serving communities nationwide. As Director, Digital Content, you'll impact millions through innovative digital strategies.

Enjoy a collaborative culture, cutting-edge tools, and opportunities for advancement. Goodlettsville offers a vibrant community with low cost of living, excellent schools, and proximity to Nashville's entertainment scene. Join a team dedicated to growth, innovation, and customer-first values.

Keywords: Dollar General jobs Goodlettsville TN, digital content director careers, retail marketing leadership roles.

How to Apply

Ready to lead digital content at Dollar General? Submit your resume and cover letter today. Highlight your creative leadership portfolio and retail experience. We review applications on a rolling basis—apply now for Goodlettsville, TN opportunities!