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Director, Private Brands Careers at Dollar General - Goodlettsville, Tennessee | Apply Now!

Dollar General

Director, Private Brands Careers at Dollar General - Goodlettsville, Tennessee | Apply Now!

full-timePosted: Feb 10, 2026

Job Description

Director, Private Brands Careers at Dollar General - Goodlettsville, Tennessee | Apply Now!

Role Overview

The Director, Private Brands position at Dollar General in Goodlettsville, Tennessee, is a senior-level leadership role at the heart of our innovative private label strategy. Dollar General, a Fortune 500 retail giant serving millions across the U.S., is seeking a visionary leader to direct and cultivate our private brand portfolio. This role encompasses both consumables and non-consumables, core and seasonal merchandising, ensuring our private labels stand out on shelves and drive customer loyalty.

In this pivotal position, you'll partner with cross-functional teams including merchandising, buyers, and brand managers to develop packaging that captivates consumers through visual appeal, accurate information, and appetite appeal. Responsible for directing domestic and overseas packaging activities, you'll play a key role in launching new SKUs, refreshing existing lines, and maintaining brand integrity. If you have a passion for consumer goods packaging design, production expertise, and the ability to lead high-performing teams, this Director of Private Brands job at Dollar General offers unparalleled opportunities to make an impact.

Dollar General's Store Support Center in Goodlettsville is a hub of innovation where your expertise will thrive. Join a company that values 'Serving Others' and leverages your unique strengths to propel private brands to new heights. With a focus on cost-efficiency, quality production, and timely market delivery, this role is perfect for seasoned professionals ready to elevate Dollar General's private label dominance in discount retail.

Key Responsibilities

As Director, Private Brands, your day-to-day will involve strategic oversight and hands-on leadership:

  • Manage the entire private brand portfolio, identifying line extensions, contractions, new labels, and refreshes in partnership with merchandising teams.
  • Develop packaging design processes for launching new SKUs and families, ensuring alignment with brand standards and sales timelines.
  • Build and nurture relationships with internal teams and external vendors like design agencies, graphic artists, and printers for high-quality, cost-efficient production.
  • Lead on-site packaging staff, providing art direction, production guidance, and project management to meet goals.
  • Deliver art direction for concepting, layouts, photography, and illustrations per brand guidelines, approving all proofs and initial runs.
  • Orchestrate the art approval workflow from design briefs to final prints, involving buyers, brand managers, and executives.
  • Maintain a comprehensive digital asset library for all private brand items.
  • Negotiate development costs for production, art, and photography, managing billing and fines to fund innovative projects.
  • Streamline processes to boost productivity and ensure products hit stores on time to support sales objectives.
  • Champion private label strategies that enhance product trial and customer engagement through superior packaging.

These responsibilities demand a blend of creative vision, operational excellence, and business acumen, making this a dynamic role in Dollar General's merchandising ecosystem.

Qualifications

To succeed as Director, Private Brands at Dollar General, candidates should possess:

  • Proficient, in-depth knowledge of consumer goods packaging design, production, and associated costs.
  • Demonstrated ability to identify process improvements for streamlined productivity.
  • 10+ years in packaging leadership, preferably in retail or CPG private labels.
  • Strong vendor management skills across domestic and international suppliers.
  • Expertise in brand style guides, digital asset management, and creative software suites.
  • Proven leadership in directing creative teams and managing complex projects.
  • Exceptional negotiation skills for cost control and budget optimization.
  • Bachelor's degree in design, marketing, or business; advanced degree preferred.

These qualifications ensure you're equipped to drive Dollar General's private brands forward in a competitive market.

Salary & Benefits

Earn a competitive salary estimated at $150,000 - $220,000 annually, based on experience, plus bonuses tied to performance. Dollar General offers robust benefits including health insurance, 401(k) matching, paid time off, tuition reimbursement, employee discounts, and career development programs. Thrive professionally and personally in Goodlettsville, TN.

Why Join Dollar General?

Dollar General isn't just retail—it's a mission-driven company valuing every employee's unique contributions. With over 19,000 stores, we're a leader in discount retail, and our Goodlettsville headquarters fosters innovation. As Director, Private Brands, you'll shape the future of our private labels, impacting millions. Enjoy a collaborative culture, growth opportunities, and the chance to 'Serve Others' while advancing your career.

How to Apply

Ready to lead private brands at Dollar General? Submit your resume and cover letter highlighting your packaging expertise today. Join our journey in Goodlettsville, Tennessee!

Locations

  • Goodlettsville, Tennessee, United States

Salary

Estimated Salary Rangehigh confidence

157,500 - 242,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Private Brand Portfolio Managementintermediate
  • Packaging Design Leadershipintermediate
  • Consumer Goods Packaging Expertiseintermediate
  • Vendor Negotiation and Managementintermediate
  • Art Direction and Production Oversightintermediate
  • Brand Style Guide Developmentintermediate
  • Digital Asset Managementintermediate
  • Cross-Functional Team Collaborationintermediate
  • Project Timeline Managementintermediate
  • Cost-Efficient Production Processesintermediate
  • SKU Development and Launchintermediate
  • Graphic Design Approval Processesintermediate

Required Qualifications

  • Bachelor's degree in Graphic Design, Packaging Design, Marketing, or related field (experience)
  • 10+ years of experience in consumer goods packaging design and production (experience)
  • Proven track record managing private label brand portfolios (experience)
  • In-depth knowledge of domestic and overseas packaging production processes (experience)
  • Strong leadership experience directing creative and production teams (experience)
  • Expertise in negotiating vendor contracts and managing budgets (experience)
  • Proficiency in Adobe Creative Suite and digital asset management systems (experience)
  • Ability to streamline processes for maximum productivity and efficiency (experience)
  • Excellent communication skills for cross-functional partnerships (experience)
  • Experience with brand guidelines, style guides, and visual merchandising (experience)

Responsibilities

  • Direct and cultivate the private brand portfolio for consumables, non-consumables, core, and seasonal merchandising
  • Partner with cross-functional teams to develop packaging that promotes product trial through visual appeal and accurate information
  • Manage domestic and overseas product packaging activities supporting private label strategies
  • Identify opportunities for brand line extensions, contractions, new labels, and refreshes
  • Develop and implement packaging design processes for new SKUs and existing item refreshes to meet sales timelines
  • Manage relationships with design agencies, graphic artists, production companies, and manufacturers for cost-efficient art files
  • Provide leadership to on-site private brand packaging staff, including art direction and project management
  • Offer art direction for new SKU concepting, layout design, photography, and illustrations
  • Approve all packaging proofs and initial production runs for accuracy and quality
  • Facilitate art approval processes from design brief to final print run for buyers and leadership
  • Maintain and organize the digital asset library for private brand items
  • Negotiate packaging development costs and manage vendor billing to fund projects

Benefits

  • general: Competitive base salary with performance-based bonuses
  • general: Comprehensive health, dental, and vision insurance plans
  • general: 401(k) retirement savings plan with company matching
  • general: Paid time off including vacation, sick days, and holidays
  • general: Employee stock purchase plan for long-term wealth building
  • general: Tuition reimbursement for career advancement
  • general: Career development programs and leadership training
  • general: Flexible work arrangements where applicable
  • general: Discounts on Dollar General products and services
  • general: Wellness programs including gym membership reimbursements
  • general: Parental leave and family support benefits
  • general: Relocation assistance for qualifying positions

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Tags & Categories

Dollar GeneralPrivate BrandsPackaging DirectorRetail CareersGoodlettsville JobsTennessee EmploymentSenior LeadershipMerchandisingConsumer GoodsDirector Private Brands Dollar GeneralPrivate Brands Director jobs TennesseePackaging design manager GoodlettsvilleDollar General private label careersSenior packaging leadership retailConsumer goods packaging directorPrivate brand portfolio management jobsDollar General merchandising jobs TNArt direction packaging careersVendor management private labelsSKU packaging development rolesRetail private brands director salaryGoodlettsville TN job openings Dollar GeneralPrivate label strategy leadershipPackaging production director jobsDollar General Store Support Center careersBrand style guide manager positionsDigital asset management retail jobsCPG packaging expert TennesseeDirector private brands apply nowDollar General senior leadership rolesRetailDiscount StoreSalesLogistics

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Director, Private Brands Careers at Dollar General - Goodlettsville, Tennessee | Apply Now!

Dollar General

Director, Private Brands Careers at Dollar General - Goodlettsville, Tennessee | Apply Now!

full-timePosted: Feb 10, 2026

Job Description

Director, Private Brands Careers at Dollar General - Goodlettsville, Tennessee | Apply Now!

Role Overview

The Director, Private Brands position at Dollar General in Goodlettsville, Tennessee, is a senior-level leadership role at the heart of our innovative private label strategy. Dollar General, a Fortune 500 retail giant serving millions across the U.S., is seeking a visionary leader to direct and cultivate our private brand portfolio. This role encompasses both consumables and non-consumables, core and seasonal merchandising, ensuring our private labels stand out on shelves and drive customer loyalty.

In this pivotal position, you'll partner with cross-functional teams including merchandising, buyers, and brand managers to develop packaging that captivates consumers through visual appeal, accurate information, and appetite appeal. Responsible for directing domestic and overseas packaging activities, you'll play a key role in launching new SKUs, refreshing existing lines, and maintaining brand integrity. If you have a passion for consumer goods packaging design, production expertise, and the ability to lead high-performing teams, this Director of Private Brands job at Dollar General offers unparalleled opportunities to make an impact.

Dollar General's Store Support Center in Goodlettsville is a hub of innovation where your expertise will thrive. Join a company that values 'Serving Others' and leverages your unique strengths to propel private brands to new heights. With a focus on cost-efficiency, quality production, and timely market delivery, this role is perfect for seasoned professionals ready to elevate Dollar General's private label dominance in discount retail.

Key Responsibilities

As Director, Private Brands, your day-to-day will involve strategic oversight and hands-on leadership:

  • Manage the entire private brand portfolio, identifying line extensions, contractions, new labels, and refreshes in partnership with merchandising teams.
  • Develop packaging design processes for launching new SKUs and families, ensuring alignment with brand standards and sales timelines.
  • Build and nurture relationships with internal teams and external vendors like design agencies, graphic artists, and printers for high-quality, cost-efficient production.
  • Lead on-site packaging staff, providing art direction, production guidance, and project management to meet goals.
  • Deliver art direction for concepting, layouts, photography, and illustrations per brand guidelines, approving all proofs and initial runs.
  • Orchestrate the art approval workflow from design briefs to final prints, involving buyers, brand managers, and executives.
  • Maintain a comprehensive digital asset library for all private brand items.
  • Negotiate development costs for production, art, and photography, managing billing and fines to fund innovative projects.
  • Streamline processes to boost productivity and ensure products hit stores on time to support sales objectives.
  • Champion private label strategies that enhance product trial and customer engagement through superior packaging.

These responsibilities demand a blend of creative vision, operational excellence, and business acumen, making this a dynamic role in Dollar General's merchandising ecosystem.

Qualifications

To succeed as Director, Private Brands at Dollar General, candidates should possess:

  • Proficient, in-depth knowledge of consumer goods packaging design, production, and associated costs.
  • Demonstrated ability to identify process improvements for streamlined productivity.
  • 10+ years in packaging leadership, preferably in retail or CPG private labels.
  • Strong vendor management skills across domestic and international suppliers.
  • Expertise in brand style guides, digital asset management, and creative software suites.
  • Proven leadership in directing creative teams and managing complex projects.
  • Exceptional negotiation skills for cost control and budget optimization.
  • Bachelor's degree in design, marketing, or business; advanced degree preferred.

These qualifications ensure you're equipped to drive Dollar General's private brands forward in a competitive market.

Salary & Benefits

Earn a competitive salary estimated at $150,000 - $220,000 annually, based on experience, plus bonuses tied to performance. Dollar General offers robust benefits including health insurance, 401(k) matching, paid time off, tuition reimbursement, employee discounts, and career development programs. Thrive professionally and personally in Goodlettsville, TN.

Why Join Dollar General?

Dollar General isn't just retail—it's a mission-driven company valuing every employee's unique contributions. With over 19,000 stores, we're a leader in discount retail, and our Goodlettsville headquarters fosters innovation. As Director, Private Brands, you'll shape the future of our private labels, impacting millions. Enjoy a collaborative culture, growth opportunities, and the chance to 'Serve Others' while advancing your career.

How to Apply

Ready to lead private brands at Dollar General? Submit your resume and cover letter highlighting your packaging expertise today. Join our journey in Goodlettsville, Tennessee!

Locations

  • Goodlettsville, Tennessee, United States

Salary

Estimated Salary Rangehigh confidence

157,500 - 242,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Private Brand Portfolio Managementintermediate
  • Packaging Design Leadershipintermediate
  • Consumer Goods Packaging Expertiseintermediate
  • Vendor Negotiation and Managementintermediate
  • Art Direction and Production Oversightintermediate
  • Brand Style Guide Developmentintermediate
  • Digital Asset Managementintermediate
  • Cross-Functional Team Collaborationintermediate
  • Project Timeline Managementintermediate
  • Cost-Efficient Production Processesintermediate
  • SKU Development and Launchintermediate
  • Graphic Design Approval Processesintermediate

Required Qualifications

  • Bachelor's degree in Graphic Design, Packaging Design, Marketing, or related field (experience)
  • 10+ years of experience in consumer goods packaging design and production (experience)
  • Proven track record managing private label brand portfolios (experience)
  • In-depth knowledge of domestic and overseas packaging production processes (experience)
  • Strong leadership experience directing creative and production teams (experience)
  • Expertise in negotiating vendor contracts and managing budgets (experience)
  • Proficiency in Adobe Creative Suite and digital asset management systems (experience)
  • Ability to streamline processes for maximum productivity and efficiency (experience)
  • Excellent communication skills for cross-functional partnerships (experience)
  • Experience with brand guidelines, style guides, and visual merchandising (experience)

Responsibilities

  • Direct and cultivate the private brand portfolio for consumables, non-consumables, core, and seasonal merchandising
  • Partner with cross-functional teams to develop packaging that promotes product trial through visual appeal and accurate information
  • Manage domestic and overseas product packaging activities supporting private label strategies
  • Identify opportunities for brand line extensions, contractions, new labels, and refreshes
  • Develop and implement packaging design processes for new SKUs and existing item refreshes to meet sales timelines
  • Manage relationships with design agencies, graphic artists, production companies, and manufacturers for cost-efficient art files
  • Provide leadership to on-site private brand packaging staff, including art direction and project management
  • Offer art direction for new SKU concepting, layout design, photography, and illustrations
  • Approve all packaging proofs and initial production runs for accuracy and quality
  • Facilitate art approval processes from design brief to final print run for buyers and leadership
  • Maintain and organize the digital asset library for private brand items
  • Negotiate packaging development costs and manage vendor billing to fund projects

Benefits

  • general: Competitive base salary with performance-based bonuses
  • general: Comprehensive health, dental, and vision insurance plans
  • general: 401(k) retirement savings plan with company matching
  • general: Paid time off including vacation, sick days, and holidays
  • general: Employee stock purchase plan for long-term wealth building
  • general: Tuition reimbursement for career advancement
  • general: Career development programs and leadership training
  • general: Flexible work arrangements where applicable
  • general: Discounts on Dollar General products and services
  • general: Wellness programs including gym membership reimbursements
  • general: Parental leave and family support benefits
  • general: Relocation assistance for qualifying positions

Target Your Resume for "Director, Private Brands Careers at Dollar General - Goodlettsville, Tennessee | Apply Now!" , Dollar General

Get personalized recommendations to optimize your resume specifically for Director, Private Brands Careers at Dollar General - Goodlettsville, Tennessee | Apply Now!. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Director, Private Brands Careers at Dollar General - Goodlettsville, Tennessee | Apply Now!" , Dollar General

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

Dollar GeneralPrivate BrandsPackaging DirectorRetail CareersGoodlettsville JobsTennessee EmploymentSenior LeadershipMerchandisingConsumer GoodsDirector Private Brands Dollar GeneralPrivate Brands Director jobs TennesseePackaging design manager GoodlettsvilleDollar General private label careersSenior packaging leadership retailConsumer goods packaging directorPrivate brand portfolio management jobsDollar General merchandising jobs TNArt direction packaging careersVendor management private labelsSKU packaging development rolesRetail private brands director salaryGoodlettsville TN job openings Dollar GeneralPrivate label strategy leadershipPackaging production director jobsDollar General Store Support Center careersBrand style guide manager positionsDigital asset management retail jobsCPG packaging expert TennesseeDirector private brands apply nowDollar General senior leadership rolesRetailDiscount StoreSalesLogistics

Answer 10 quick questions to check your fit for Director, Private Brands Careers at Dollar General - Goodlettsville, Tennessee | Apply Now! @ Dollar General.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.