Role Overview

The Director, Subscription Program Manager at Dollar General is a pivotal leadership role responsible for the end-to-end strategy, execution, and optimization of the company's flagship myDG+ subscription membership program. Based in Goodlettsville, Tennessee, this position reports to senior executives and collaborates across marketing, product, finance, and operations teams to deliver exceptional value to millions of customers.

In this role, you'll shape the program's vision, ensuring it aligns with Dollar General's mission to serve everyday low prices while fostering long-term customer loyalty through innovative subscription benefits. With Dollar General's vast network of over 19,000 stores and growing digital presence, your strategies will directly impact revenue growth, customer retention, and market leadership in discount retail.

This is not just a job—it's an opportunity to build a transformative program that redefines how budget-conscious shoppers engage with retail. Ideal candidates bring 8+ years of experience in subscription or loyalty programs, proven P&L management, and the ability to thrive in a fast-paced retail environment.

Key Responsibilities

1. Program Ownership: Act as the central leader for myDG+, coordinating with C-suite executives and cross-functional teams to execute the program roadmap flawlessly.
2. Strategic Development: Craft and implement the overarching strategy for myDG+, balancing customer needs with aggressive growth targets like member acquisition and lifetime value.
3. Value Proposition Innovation: Design exclusive perks such as personalized discounts, free shipping, priority access to deals, and experiential rewards to boost engagement.
4. Financial Oversight: Manage full P&L responsibility, including annual budgeting exceeding multi-millions, precise forecasting, and rigorous ROI analysis to ensure profitability.
5. Performance Metrics: Establish KPIs like churn rate, net promoter score (NPS), acquisition cost, and retention rates; use data analytics to iterate and optimize continuously.
6. Cross-Functional Collaboration: Partner with digital product teams for app enhancements, merchandising for exclusive inventory, and marketing for acquisition campaigns.
7. Stakeholder Influence: Present program updates and roadmaps to executive leadership, using compelling storytelling to secure buy-in and resources.
8. Launch and Scaling: Oversee program launches, A/B testing of features, and scaling to new customer segments including urban and rural demographics.
9. Customer Experience Optimization: Leverage feedback loops, surveys, and behavioral data to refine the member journey from signup to renewal.
10. Growth Initiatives: Identify partnerships, bundling opportunities, and tech integrations to expand myDG+ into new revenue streams.
11. Risk Management: Mitigate challenges like competitive pressures from Amazon Prime or Walmart+ through agile strategy pivots.
12. Team Leadership: Build and mentor a high-performing team of program managers, analysts, and coordinators to deliver results.

Qualifications

To succeed as Director, Subscription Program Manager, candidates must demonstrate:

• 8+ years in managing complex, large-scale initiatives, preferably in retail, e-commerce, or subscription services.
• 3+ years leading teams with P&L accountability in dynamic environments.
• Bachelor's degree required; MBA strongly preferred for strategic depth.
• Expertise in loyalty/subscription models with quantifiable wins in acquisition and retention.
• Advanced financial skills for budgeting, forecasting, and performance tracking.
• Superior communication for influencing stakeholders and executive presentations.
• Proven project management in multitasking under tight deadlines.
• Strategic mindset blending big-picture vision with tactical execution.

Salary & Benefits

Earn a competitive salary range of $180,000 - $250,000 annually, plus bonuses tied to program performance. Dollar General offers robust benefits including health coverage, 401(k) matching, tuition assistance, product discounts, and career growth opportunities. This total compensation package positions you for financial success in Goodlettsville, TN.

Why Join Dollar General?

Dollar General, headquartered in Goodlettsville, Tennessee, is a Fortune 500 powerhouse serving 47 states with affordable essentials. As Director, Subscription Program Manager, you'll contribute to a company revolutionizing retail through myDG+. Enjoy a collaborative culture, work-life balance in a thriving community, and the stability of a publicly traded leader. Goodlettsville offers low cost of living, proximity to Nashville's vibrant scene, and excellent schools—perfect for career professionals.

Stand out with cutting-edge tools, data resources, and autonomy to innovate. Dollar General invests in leaders like you, providing exposure to national-scale projects and upward mobility to VP levels.

How to Apply

Ready to lead Dollar General's subscription revolution? Submit your resume and cover letter highlighting subscription experience today. Applications are reviewed on a rolling basis—apply now to secure interviews. Dollar General is an equal opportunity employer committed to diversity.