About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Gatorade, Lay's, Quaker, and SodaStream. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In South Korea, PepsiCo continues to innovate and expand its presence, particularly through exciting brands like SodaStream, the global leader in home carbonation systems. PepsiCo's commitment to sustainable growth, consumer-centric innovation, and digital transformation positions it as an employer of choice for ambitious professionals in the F&B sector.

Role Overview

The E-commerce & Digital Marketing Lead for SodaStream at PepsiCo in Seoul, South Korea, is a pivotal role designed to spearhead the brand's digital expansion in one of Asia's most dynamic markets. Reporting to senior marketing and sales leadership, you will craft and execute a comprehensive e-commerce strategy that boosts online brand awareness, drives revenue growth, and fosters deep customer engagement. This position demands a blend of strategic vision, operational excellence, and hands-on execution to establish SodaStream as a household name among Korean consumers. With South Korea's booming e-commerce landscape—dominated by platforms like Coupang and Naver—this role offers the chance to shape the future of direct-to-consumer (DTC) sales and marketplace dominance.

Why This Role Matters

In a market where online shopping accounts for over 30% of retail sales, your expertise will directly impact SodaStream's market penetration and long-term growth. You'll be at the forefront of leveraging data analytics, AI-driven insights, and cutting-edge digital tools to outpace competitors and deliver measurable business results.

Key Responsibilities

As the E-commerce & Digital Marketing Lead, your core duties will include:

• Developing and executing a winning e-commerce strategy to enhance online brand awareness, revenue, and customer engagement.
• Building, managing, and optimizing SodaStream's presence on key Korean marketplaces such as Coupang, Naver, and others, alongside the DTC platform from an operational standpoint.
• Owning digital sales performance metrics like reach, click-through rates, conversion rates, basket size, and repeat purchases, using data-driven insights for continuous improvement.
• Driving high-quality traffic through digital advertising, SEO, paid media, and innovative demand generation tactics.
• Planning and executing seasonal campaigns, promotional offers, and sales activations across e-commerce platforms to maximize revenue.
• Ensuring a seamless consumer experience via product listings, UX optimization, post-purchase engagement, and loyalty programs.
• Collaborating cross-functionally with Marketing, Sales, Supply Chain, and Finance teams to align on business and brand objectives.

Qualifications & Requirements

To succeed in this role, candidates should possess:

• At least 10 years of relevant experience in e-commerce, digital marketing, or related fields, preferably in the food & beverage or consumer goods sector.
• Bachelor's degree or higher in Marketing, Business, or a related discipline.
• A positive 'can-do' attitude with high motivation and self-starter qualities.
• Proven strategic thinking skills to navigate complex business environments.
• Excellent communication skills for stakeholder management and team collaboration.
• Ability to prioritize, focus, and thrive in dynamic, fast-paced settings.

Prior experience in the Korean e-commerce ecosystem, including marketplaces like Coupang and Naver, is highly desirable.

Benefits & Perks

PepsiCo offers a premium compensation package tailored to top talent in South Korea:

• Competitive salary estimated at 90-130 million KRW annually, based on Food & Beverage sector benchmarks with a buffer for high performers.
• Comprehensive health insurance, including medical, dental, and vision coverage.
• Performance-based bonuses and stock options as part of PepsiCo's global rewards program.
• Professional development through training programs, leadership workshops, and access to PepsiCo University.
• Modern office in central Seoul with flexible hybrid work arrangements.
• Generous paid time off, parental leave, and employee discounts on PepsiCo products.
• Wellness initiatives, including gym memberships and mental health support.

Career Growth

At PepsiCo, career progression is a reality for high performers. This role serves as a launchpad to regional APAC leadership positions in digital commerce or marketing. With PepsiCo's emphasis on internal mobility, you'll have opportunities to rotate across functions, markets, and brands. Past leads have advanced to Director-level roles within 3-5 years, leveraging the company's global network and mentorship programs.

Why Join Us

Joining PepsiCo's SodaStream team in Seoul means becoming part of a legacy of innovation in one of the world's most vibrant economies. You'll work with cutting-edge technologies, collaborate with diverse global teams, and contribute to sustainable consumer products that resonate with health-conscious Koreans. PepsiCo's culture of ownership, inclusivity, and bold thinking empowers you to make an impact from day one. In a city like Seoul, known for its tech-savvy consumers and rapid digital adoption, this role offers unparalleled exposure to high-stakes e-commerce projects.

Role FAQs

What is the experience level required?

At least 10 years in e-commerce or digital marketing, ideally in F&B or consumer goods.

Is Korean language proficiency mandatory?

Yes, fluency in Korean is essential for marketplace management and cross-functional collaboration; English proficiency is a plus for global alignment.

What platforms will I work with?

Key ones include Coupang, Naver, and SodaStream's DTC site, among others.

Is this a remote role?

Hybrid model with primary base in Seoul office.

How does PepsiCo support work-life balance?

Through flexible hours, generous PTO, and wellness programs tailored to Korean employees.

This opportunity is ideal for seasoned digital leaders ready to drive SodaStream's growth in South Korea. Apply now to shape the future of e-commerce at PepsiCo!