Head of Brand Marketing, eBay Live

Location: San Francisco, California

Category: Marketing & Communications

About the Role

eBay is seeking a visionary Head of Brand Marketing for eBay Live to lead marketing efforts in the rapidly evolving live shopping space, driving brand presence and business growth across verticals like collectibles and fashion within eBay’s global e-commerce marketplace. This senior role offers the opportunity to shape eBay’s position as a leader in livestream commerce, leveraging the company’s heritage in enthusiast-driven buying and selling to build scalable communities and economic opportunities worldwide. Reporting into marketing leadership, you’ll innovate with paid media experiments, integrated campaigns, and creator partnerships to engage millions of buyers and sellers across 190+ markets.

Key Responsibilities

• Define, grow, and engage audiences for eBay Live across categories using channels, tactics, messaging, and creative
• Develop and execute integrated marketing campaigns from awareness through conversion across paid, owned, and earned channels
• Lead a rigorous 'test and learn' approach in paid media to identify and scale high-performing tactics
• Craft a compelling brand narrative for eBay Live balancing diverse verticals with eBay’s business goals
• Partner cross-functionally with marketing, product, design, research, communications, and category teams
• Use insights and analytics to measure impact, identify opportunities, and refine strategies
• Cultivate relationships with creators, influencers, and partners to expand reach and community engagement
• Manage and optimize marketing budgets for efficient spend and strong ROI
• Drive brand presence and business growth in the live shopping space for eBay’s global marketplace
• Innovate with new paid media channels and unique content formats for eBay Live

Required Qualifications

• 10+ years of brand and/or growth marketing experience
• Direct expertise in live shopping, livestream commerce, or interactive retail platforms
• Demonstrated success in audience definition, acquisition, and conversion across multiple verticals like collectibles and fashion
• Proven ability to develop, test, and scale paid media strategies driving measurable business impact
• Strong leadership and team-building skills in complex, fast-paced environments
• Deep understanding of consumer behavior in live shopping contexts
• Exceptional communicator and collaborator able to influence stakeholders at all levels
• Experience managing budgets and optimizing for strong ROI in e-commerce marketing

Preferred Qualifications

• Experience in e-commerce marketplaces like eBay
• Background in collectibles, fashion, or multi-vertical live shopping ecosystems
• Proven track record partnering with creators, influencers, and partners
• Expertise in cross-functional collaboration with product, design, and research teams
• Passion for innovation, experimentation, and the future of commerce

Required Skills

• Brand marketing strategy development
• Growth marketing and audience acquisition
• Live shopping and livestream commerce expertise
• Paid media planning, testing, and optimization
• Integrated campaign execution across channels
• Consumer behavior analysis in interactive retail
• Team leadership and cross-functional collaboration
• Data analytics and performance measurement
• Budget management and ROI optimization
• Influencer and creator relationship building
• E-commerce marketplace dynamics
• Creative storytelling and narrative crafting
• Stakeholder influence and communication
• Innovation and experimentation in media
• Vertical-specific knowledge (collectibles, fashion)

Benefits & Perks

• Competitive base salary range of $162,000 - $216,300 USD
• Target bonus potential
• Restricted stock units (RSUs) as applicable
• Full range of medical, dental, and vision benefits
• 401(k) eligibility with company match
• Paid time off (PTO) and parental leave
• Flexible work options supporting work-life balance
• Professional development and career growth opportunities at eBay
• Employee resource groups and commitment to diversity, equity, and inclusion

eBay Inc. is an equal opportunity employer committed to diversity and inclusion.