Live- Sr. Category Manager- Case Breaks

Location: Explore Location

Category: Marketing & Communications

About the Role

eBay Live is revolutionizing live commerce on the world's leading e-commerce platform, connecting sellers and buyers through interactive video streams in over 190 markets. As Sr. Category Manager for Case Breaks, you will lead the trading cards segment, owning P&L and driving GMV growth by building a thriving seller ecosystem, innovating shoppertainment formats, and scaling high-impact live events. This role demands deep passion for case breaks, strategic acumen to outpace competitors, and hands-on coaching to elevate seller performance in eBay's enthusiast-driven marketplace.

Key Responsibilities

• Own P&L and deliver GMV targets through strategic category plans for trading cards case breaks on eBay Live
• Recruit, onboard, and cultivate a portfolio of high-potential live sellers, brands, and creators
• Coach sellers on live selling best practices, from assortment and innovative formats to on-camera performance and analytics
• Develop a pipeline of engaging live events and creative show concepts for interactive shoppertainment
• Drive editorial standards to elevate content quality and viewer experience on eBay Live
• Track category performance, analyze pilot programs, and identify growth drivers
• Define meaningful KPIs and scalable best practices for live commerce evolution
• Collaborate cross-functionally with marketing, product, and operations to champion seller needs
• Manage category-specific budgets and operational aspects efficiently
• Refine strategies based on learnings from content and format trials in eBay's global marketplace

Required Qualifications

• Breaks specific experience in trading cards case breaks, whether professional, side business, or deep personal passion
• Proven leadership in managing P&L for e-commerce categories or live commerce businesses
• Strong analytical skills to derive insights from data, test hypotheses, and drive learning agendas
• Experience in fast-paced startup environments with rapid iteration and flexibility for extended hours
• Strategic business knowledge to develop category growth plans in eBay's live commerce ecosystem
• Ability to recruit, onboard, and cultivate high-potential sellers and creators
• Expertise in live selling coaching, including assortment, formats, on-camera performance, and audience engagement
• Track record of cross-functional collaboration with marketing, product, and operations teams

Preferred Qualifications

• Point of view on strategies for eBay Live to dominate the trading cards case breaks market
• Experience innovating 'shoppertainment' formats and live event programming
• Background in eBay's marketplace dynamics or trading cards collectibles category
• Skills in defining KPIs and scalable best practices for live commerce
• Creative problem-solving to work around product gaps in e-commerce platforms
• Familiarity with eBay Live platform and past events via ebay.com/ebaylive

Required Skills

• P&L management and GMV growth strategies
• Seller acquisition and ecosystem development
• Live streaming and video commerce expertise
• Trading cards case breaks domain knowledge
• Data analytics and performance tracking
• Hypothesis testing and insights generation
• Content innovation and editorial standards
• Audience engagement and on-camera coaching
• Cross-functional partnership and influence
• Creative problem-solving in fast-paced environments
• Budget and operations management
• Strategic planning for e-commerce categories
• KPI definition and best practices development
• Rapid iteration and startup agility
• E-commerce marketplace dynamics

Benefits & Perks

• Competitive base salary with target bonus and restricted stock units (RSUs)
• Full range of medical, dental, and vision health benefits
• 401(k) retirement savings plan with company match
• Generous paid time off (PTO) and parental leave
• Flexible work arrangements across U.S. locations
• Professional development opportunities in e-commerce innovation
• Employee stock purchase plan and financial wellness programs
• Sustainability initiatives supporting eBay's planet-positive commitments

eBay Inc. is an equal opportunity employer committed to diversity and inclusion.