About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an extensive portfolio of iconic brands including Pepsi, Lay's, Gatorade, Tropicana, and Quaker. Operating in more than 200 countries, PepsiCo employs over 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer-pleasing products. In the Netherlands, PepsiCo plays a pivotal role in the food and beverage sector, focusing on digital transformation and eCommerce to meet evolving consumer demands. As a market leader, PepsiCo invests heavily in technology, data-driven strategies, and omnichannel retail partnerships to accelerate online sales and market share.

Role Overview

The eCommerce Sales Leader position at PepsiCo in Utrecht, Netherlands, is a strategic role within the eCommerce eGrocery team. This full-time position reports into the Benelux sales structure and focuses on driving online commercial plans and growth acceleration for organized trade retail accounts such as Jumbo and Picnic. The role holder will develop and execute customer eCommerce strategies, deliver annual operating plans (AOP), and spearhead short- and long-term growth initiatives. Serving as the primary point of contact internally and externally, you will collaborate closely with Benelux sales teams, manage end-to-end performance marketing for demand generation, and leverage data insights from partners like Nielsen to inform category teams, shopper marketing, and sales stakeholders.

This role also positions you as the linking pin for Retail Media Networks (RMN), digital shelf management using tools like SKAI, and capability building across the business unit (BU). With a focus on omnichannel integration, ROI optimization, and thought leadership in self-service advertising and sponsored products, this is an entrepreneurial opportunity to shape PepsiCo's eCommerce future in the Netherlands.

Key Responsibilities

Strategic Partnerships and Planning

Develop and manage strategic eCommerce partnerships with key organized trade retailers like Jumbo and Picnic. Build and execute robust omnichannel joint business plans that drive online net revenues, market share, and growth. Define customer-specific strategies encompassing assortment, promotions, and activations while owning commercial relationships for flawless execution.

Performance Marketing and Optimization

Own the end-to-end execution of 'Always On' demand generation activities in collaboration with Retail Media Networks, including planning, execution, and evaluation. Optimize the digital shelf and customer journey to ensure optimal product visibility. Maintain scorecards, evaluate ROIs, and translate data into actionable insights and test-and-learn initiatives.

Cross-Functional Leadership

Act as a digital champion supporting wider sales teams with omnichannel thinking. Manage cross-functional relationships across Finance, Shopper Marketing, Customer Insights, Supply Chain, Brand Marketing, and Category Management. Drive eCommerce capability building for Benelux commercial teams and serve as the single point of contact (SPOC) for the Global Category Captain (GCC) within the Europe Digital & eCommerce community.

Qualifications & Requirements

To succeed in this role, candidates must hold a Master's Degree and possess excellent communication and presentation skills in both English and Dutch. A minimum of 5 years of commercial experience is required, including at least 2 years in eCommerce. Solid digital trading experience, understanding of commercial levers, and the ability to partner internally and externally are essential. Entrepreneurial mindset to spot trends and opportunities, strong analytical and influencing skills, and familiarity with platforms like digital shelf monitoring tools, Power BI, and SKAI are critical. Knowledge of the food eCommerce market and performance marketing experience are highly preferred.

Benefits & Perks

PepsiCo offers a competitive salary estimated between €65,000 and €95,000 annually, reflecting Food & Beverage sector rates in the Netherlands with a buffer for high-impact roles. Additional perks include performance-based bonuses, comprehensive health insurance, pension contributions, and wellness programs promoting work-life balance. Enjoy flexible hybrid working options in Utrecht, generous vacation allowances, and access to state-of-the-art facilities. Professional development is prioritized through training, mentorship, and global networking opportunities within PepsiCo's vast ecosystem.

Career Growth

This role offers substantial career progression within PepsiCo's dynamic eCommerce and digital transformation landscape. High performers can advance to regional leadership positions, global strategy roles, or expanded responsibilities in performance marketing and retail innovation. PepsiCo's commitment to talent development includes leadership programs, cross-functional projects, and exposure to the wider Europe Digital & eCommerce community, positioning you for long-term success in a fast-growing sector.

Why Join Us

Joining PepsiCo as an eCommerce Sales Leader means contributing to a company at the forefront of digital retail innovation in Europe's competitive food market. Work with industry-leading brands, cutting-edge tools, and strategic partners to drive tangible business impact. Benefit from a supportive, inclusive culture that values entrepreneurial thinking, data-driven decisions, and collaborative excellence. In Utrecht, you'll be part of a vibrant team shaping the future of online grocery sales.

Role FAQs

Q: What is the primary focus of this role? A: Driving eCommerce growth through strategic partnerships, performance marketing, and data optimization for key retailers.

Q: Is Dutch language proficiency required? A: Yes, excellent communication skills in English and Dutch are essential for internal and external stakeholder management.

Q: What tools will I use? A: Platforms like Power BI, SKAI for digital shelf, and performance marketing tools for sponsored products and banners.

Q: Is eCommerce experience mandatory? A: At least 2 years in eCommerce within 5+ years of commercial experience is required.

Q: What are the key KPIs? A: Net revenues, market share, growth, ROI on marketing activities, and digital shelf performance.