About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Gatorade, Lay's, Doritos, and SodaStream. Headquartered in Purchase, New York, PepsiCo operates globally, delivering innovative products that delight consumers while prioritizing sustainability and positive impact. The company's North American SodaStream eCommerce team is at the forefront of digital transformation, pioneering online sales strategies across major platforms like Amazon, Walmart, Target, and its own DTC site, SodaStream.com. As a tech-led, entrepreneurial group, PepsiCo fosters a nimble environment where diverse teams drive market share growth in the competitive digital landscape.

Role Overview

The Ecommerce Search Analyst - SodaStream position at PepsiCo in Purchase, New York, is a high-visibility opportunity to shape the future of paid search marketing for SodaStream's North American digital commerce business. Reporting to the eCommerce team, you'll execute and optimize paid search campaigns across multiple retailer platforms and SodaStream brands. Partnering with marketing, sales, media agencies, and data science teams, you'll design best-in-class programs, report on key metrics, and build solutions that demonstrate channel effectiveness. This role is pivotal in scaling online sales, improving efficiency, and driving tangible business value through strategic search initiatives.

Why This Role Matters

In a rapidly evolving eCommerce space, your expertise will optimize mature networks like Amazon and DTC while expanding into emerging retail sites. You'll balance growth and efficiency, ensuring PepsiCo's SodaStream brand thrives amid AI-driven search innovations and LLM models.

Key Responsibilities

As Ecommerce Search Analyst, your core duties include:

• Campaign execution: Create and launch paid search campaigns across platforms like Amazon, Walmart, Target, and SodaStream.com. Track budgets by platform and brand, analyze performance data, and optimize at regular intervals to hit KPIs.
• Identify test-and-learn opportunities, leading executions to uncover growth levers such as new ad groups, creative testing, landing page optimizations, automation, and keyword expansion.
• Campaign planning: Optimize established channels and scale nascent ones. Conduct budget estimations for annual and monthly planning, deploying best practices across all activities.
• Reporting and optimization: Present results to stakeholders, collaborate cross-functionally with sales, marketing, and DTX teams to build reporting solutions. Develop deep business knowledge to spot growth opportunities and test automation quarterly.

Qualifications & Requirements

To succeed, candidates need:

• Prior experience with Google Ads; retailer platforms like Amazon Search (AMS), Walmart, or Target are preferred.
• 3+ years running paid search campaigns, ideally in CPG or DTC environments. Agency experience is a plus.
• Expertise in Microsoft Excel, Word, and PowerPoint.

Desired characteristics include strong communication, critical thinking, results-oriented mindset, agility in ambiguous settings, multitasking ability, and fiduciary responsibility for large budgets. Stay ahead of search trends like AI and LLMs.

Benefits & Perks

PepsiCo offers a premium compensation package for this role, with expected ranges up to $110,000 annually, adjusted based on skills and experience. Enjoy comprehensive benefits including health insurance, retirement plans, and wellness programs. Work in a collaborative, high-impact environment with access to cutting-edge tools and top-tier partners. PepsiCo's commitment to EEO ensures opportunities for all, complying with Fair Chance Ordinances and providing equal consideration regardless of background.

Career Growth

This role positions you for advancement within PepsiCo's dynamic digital commerce organization. Gain exposure to cross-functional leadership, data science, and strategic planning. Excel here to move into senior analyst, manager, or broader marketing roles, leveraging PepsiCo's global network for long-term success.

Why Join Us

Join a nimble, tech-savvy team driving SodaStream's online dominance. Be part of entrepreneurial innovation at a Fortune 500 leader, with real influence on path-to-purchase experiences. PepsiCo values bias for action, collaboration, and strategic thinking—perfect for ambitious professionals ready to scale eCommerce impact.

Role FAQs

Q: What platforms will I work with?
A: Primarily Google Ads, Amazon AMS, Walmart, Target, and SodaStream DTC.

Q: Is agency experience required?
A: Preferred but not required; 3+ years in paid search is essential.

Q: What's the salary range?
A: Up to $110,000, with adjustments for confirmed skills.

Q: Is this remote?
A: Based in Purchase, NY; hybrid options may apply per PepsiCo policy.

Q: How does PepsiCo support diversity?
A: As an EEO employer, we prioritize inclusive hiring and equal opportunity.