Description

The Vice President of Personal Training (PT) is responsible for leading the strategic vision, commercial performance, and operational excellence of Equinox’s Personal Training business across all clubs. This executive will drive revenue growth, evolve the PT product offering, and elevate the coaching talent model to deliver a premium, high-performance member experience aligned with Equinox’s brand standards.

The VP will serve as the principal business owner for PT, overseeing financial outcomes, product innovation, talent development, and field execution at scale.

Key Responsibilities

Business & Commercial Leadership

• Own and drive the international Personal Training revenue strategy, delivering annual budget and growth targets.
• Develop and execute strategies to optimize acquisition, conversion, retention, and lifetime value within the PT business.
• Partner with internal teams to develop pricing architecture, product tiers, and market-specific growth plans.
• Leverage advanced analytics to forecast, monitor, and optimize PT performance and profitability at both macro and club/market levels.
• Lead long-range planning for PT expansion aligned with new club development, geographic growth, and brand evolution.

Operational Excellence

• Build and scale standardized PT operational systems across all clubs while supporting local market adaptability.
• Implement centralized KPIs, real-time dashboards, performance scorecards, and productivity benchmarks.
• Strengthen cross-functional partnerships with Operations, Training & Education, Finance, People & Culture/Talent Acquisition, Marketing, and Executive Leadership.
• Improve the end-to-end coach and member journey through integrated operational and experiential enhancements.

People Leadership & Coaching Culture

• Lead, develop, and inspire a high-performing PT organization, including Regional PT Leaders, Directors, and field teams.
• Cultivate a culture of continuous improvement, high accountability, and elite coaching standards.
• Partner with People & Culture/Talent Acquisition to attract, develop, and retain top-tier coaching talent.
• Build leadership pipelines and define clear career pathways to strengthen internal mobility and succession planning.

Innovation & Product Evolution

• Drive PT innovation across digital-physical coaching experiences, AI-supported training insights, and premium service design.
• Deliver next-generation PT programming that deepens personalization, engagement, and measurable member results.
• Evaluate external industry trends and integrate best-in-class methodologies into the PT product ecosystem.

Qualifications

Experience

• 12+ years of leadership experience in fitness, performance coaching, boutique wellness, hospitality, or high-touch client service organizations.
• Proven success scaling Personal Training or coaching-based revenue streams across national or multi-site operations.
• Demonstrated strength as both a disciplined business operator and a people-centric culture builder.
• Prior responsibility for multi-regional field teams and significant PT revenue ownership.

Leadership Attributes

• Builder of high-performance cultures with exceptional influence and leadership capability.
• “Coach of coaches” with a strong track record of developing leaders who drive team excellence.
• Data-driven, analytically rigorous decision-maker with strong financial acumen.
• Strong executive presence, communication, and storytelling skills.
• Strategic thinker with operational pragmatism and creativity.

Key KPIs for Success

• PT revenue growth vs. annual budget and long-range targets
• Member engagement, session frequency, and PT penetration rates
• PT retention, coach utilization, and productivity metrics
• Quality of PT hiring, talent development, and internal mobility
• Incremental revenue per club and per market
• Margin improvement, cost efficiency, and scalable operational systems

Pay Transparency: $240K - $300K annually, Bonus + Equity Eligible

Additional Info

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/. 

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States. 

Company Description

OUR STORY:

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver. 

OUR CODE:

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results.  We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.