About PepsiCo

PepsiCo is a global powerhouse in the food and beverage industry, leading North Africa's market with beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS, and CHIPSY. In Egypt, PepsiCo emphasizes local sourcing, production, and distribution, fueling economies and partnering closely with communities. Our vision, PepsiCo Positive (pep+), drives sustainable growth by prioritizing people and the planet through responsible sourcing, waste reduction, and water conservation initiatives. In North Africa, we empower local talent, boost employment, and support agriculture via farmer partnerships, creating shared prosperity.

Role Overview

The External Communications Advisor at PepsiCo in New Cairo, Egypt, plays a pivotal role in elevating our brand presence. This full-time position involves crafting strategies that amplify PepsiCo Egypt's objectives across media landscapes. You'll bridge internal goals with external audiences, leveraging bilingual expertise to engage journalists, influencers, and stakeholders. Ideal for proactive communicators passionate about PR in the dynamic food and beverage sector, this role offers visibility into high-impact projects and regional influence.

Strategic Impact

Align communications with PepsiCo's pep+ transformation, ensuring messages resonate locally while upholding global standards. Monitor trends to seize opportunities, delivering measurable results that enhance visibility and reputation.

Key Responsibilities

In this role, you'll drive PepsiCo Egypt's external narrative through diverse activities:

• Develop comprehensive communications strategies and plans tailored to target audiences.
• Create compelling content including press releases and articles in English and Arabic.
• Build and nurture relationships with media contacts, journalists, and influencers.
• Monitor coverage, analyze trends, and recommend proactive engagements.
• Plan and execute press conferences, media briefings, and promotional events.
• Manage PR, digital, and event agencies for seamless deliverables.
• Support spokespersons with consistent messaging.
• Handle social media content creation, monitoring, and responses.
• Collaborate across marketing, public affairs, and corporate teams.
• Track initiative effectiveness with reports and optimization recommendations.

Qualifications & Requirements

To excel as External Communications Advisor, candidates need:

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field.
• 3-5 years in PR and external communications.
• Proven strategy development and execution experience.
• Excellent bilingual writing skills (English/Arabic) adaptable to audiences.
• Strong event management for media events.
• Deep Egyptian media knowledge with established relationships.
• Social media proficiency and content creation.
• Solid PR principles knowledge.
• Interpersonal skills for stakeholder collaboration.
• Proactive, creative, detail-oriented with multitasking ability.
• Digital tools proficiency.

Benefits & Perks

PepsiCo offers competitive perks reflecting our commitment to employees:

• Exposure to iconic global brands and regional leadership.
• Inclusive culture valuing diversity, equality, and human rights.
• Sustainable initiatives contributing to community and environmental impact.
• Dynamic teams fostering collaboration and innovation.
• Professional development in a growing North Africa hub.
• Healthier future focus with work-life balance support.

Career Growth

At PepsiCo, career progression is real. This Advisor role launches pathways into senior communications, public affairs, or marketing leadership. Gain hands-on experience with high-profile projects, agency management, and cross-functional collaboration. Our pep+ focus equips you with sustainability expertise, highly sought in the industry. Internal mobility across North Africa and global opportunities await top performers, backed by mentorship and training programs.

Development Opportunities

Access leadership training, skill-building workshops, and exposure to emerging PR technologies. Network with regional influencers and internal executives, positioning you for rapid advancement in Egypt's competitive job market.

Why Join Us

Join PepsiCo Egypt for purpose-driven work in a vibrant market. Shape narratives for brands millions enjoy daily, while advancing sustainability. Our New Cairo office thrives on diversity, innovation, and local impact. Competitive estimated salary ($65,000-$95,000 USD yearly), plus perks, make this ideal for ambitious PR professionals. Be part of a team solving challenges, creating products, and building a sustainable future.

Role FAQs

What experience is required?

Minimum 3-5 years in PR/external communications, with bilingual skills and Egyptian media knowledge.

Is bilingual proficiency mandatory?

Yes, excellent English and Arabic writing is essential.

What is the work location?

New Cairo, Egypt – full-time onsite.

Does PepsiCo support career growth?

Absolutely, with training, mentorship, and mobility opportunities.

How does PepsiCo promote inclusion?

As an equal opportunity employer, we ensure fair practices regardless of age, gender, religion, or disability.

What salary can I expect?

Estimated $65,000-$95,000 USD yearly, based on sector rates with buffer.