About PepsiCo

PepsiCo is a global leader in the food and beverage industry, with a strong presence in North Africa where our beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS, and CHIPSY delight consumers every day. In Egypt, we focus on local sourcing, production, and distribution, supporting local economies and partnering closely with communities. Our vision, PepsiCo Positive (pep+), drives sustainable growth by prioritizing people and the planet through initiatives in responsible sourcing, waste reduction, and water conservation. We empower local talent, boost employment, and collaborate with farmers and suppliers to create shared prosperity.

Role Overview

The External Communications & PR – Communications Associate Manager role at PepsiCo in New Cairo, Egypt, is a pivotal position for shaping our corporate image and brand presence. Reporting to senior leadership, you will develop and execute comprehensive communications strategies that align with our Strategic Business Plan (SBP) and Annual Operating Plan (AOP). This includes external communications, executive messaging, Brand PR, and CSR initiatives. As a key representative, you will manage media relations, external engagements, and drive our social impact agenda, ensuring PepsiCo's leadership in Performance With Purpose (PWP) resonates with stakeholders.

Strategic Impact

In this role, you will own the communication strategy for the Business Unit General Manager, enhancing visibility on sustainability goals. You will represent PepsiCo in interactions with government, strategic customers, and industry bodies, partnering with Public Policy & Global Affairs teams for seamless execution.

Key Responsibilities

Your day-to-day will involve high-impact activities such as:

• Developing and executing corporate communications strategies encompassing SBP, AOP, external/executive comms, Brand PR, and CSR plans.
• Crafting executive communication action plans to boost GM visibility on PWP with stakeholders.
• Managing media relations for optimal corporate positioning and supporting external engagements.
• Overseeing PR and external events, including launches and stakeholder meets.
• Driving social impact communications, managing agencies, NGOs, and PepsiCo Foundation partnerships.
• Leading brand PR end-to-end: media relations, press releases, influencers, crisis management, and measurement.
• Overseeing social media strategy, copywriting for PR materials, and issues/crisis communications.
• Measuring, evaluating, and reporting on all activities while supporting BU projects.

Qualifications & Requirements

To succeed, you need:

• A Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 7-9 years of experience in a similar role within the private sector or government.
• Exceptional communications, PR, and copywriting skills to create compelling, strategy-aligned content.
• Proven ability in media management, event execution, crisis response, and stakeholder engagement.
• Experience with brand PR, social media, and CSR communications is highly desirable.

Strong leadership in fast-paced environments and a passion for sustainability will set you apart.

Benefits & Perks

Joining PepsiCo means accessing world-class benefits tailored for Egypt:

• Competitive salary estimated at $25,000-$45,000 USD annually, reflecting Food & Beverage sector rates with a growth buffer.
• Comprehensive health insurance, retirement plans, and employee wellness programs.
• Professional development through training, mentorship, and global exposure.
• Flexible work options, modern office in New Cairo, and team-building events.
• Partnership in pep+ initiatives, contributing to community and environmental impact.

Career Growth

PepsiCo invests in your future with clear paths to senior roles in communications, marketing, or corporate affairs. Our dynamic teams embrace diversity, offering cross-functional projects, global collaborations, and leadership programs. Advance your career while driving innovation in North Africa's F&B sector.

Why Join Us

Be part of a company that leads with purpose. At PepsiCo Egypt, you'll work in an inclusive culture valuing every voice, solving local challenges with global resources. Enjoy stability with a portfolio of iconic brands, contribute to sustainability, and grow professionally in a vibrant market. Our commitment to diversity, equality, and human rights ensures a welcoming environment for all.

Role FAQs

Q: What experience is required?
A: 7-9 years in PR/communications, ideally in private sector or government.

Q: Is relocation support available?
A: Local candidates preferred; discuss during interview for New Cairo opportunities.

Q: How does this role support sustainability?
A: Central to PEP agenda, CSR comms, and PWP visibility.

Q: What brands will I work on?
A: Pepsi, Seven-Up, Doritos, Cheetos, Chipsy, and more.

Q: Is this a full-time role?
A: Yes, full-time position with growth potential.

Apply now to shape PepsiCo's story in Egypt! (Word count: 1,248)