About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an extensive portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer delight. In India, PepsiCo has a strong presence with a vast distribution network, driving market leadership in the FMCG sector. As a Field Sales Management Assoc Coord in Hooghly, West Bengal, you'll be at the forefront of PepsiCo's market execution strategy, contributing to the company's ambitious goals in one of India's dynamic regions.

Role Overview

The Field Sales Management Assoc Coord role at PepsiCo in Hooghly, West Bengal, is pivotal for managing distributor relationships, executing joint business plans, and driving sustainable sales growth. This position involves handling single or multiple distributors across varying business scales, representing PepsiCo in the market. You'll coach distributor teams, resolve market challenges, and ensure incremental business expansion. Ideal for dynamic professionals passionate about FMCG sales, this full-time role offers hands-on experience in sales planning, market execution, and team development in the competitive food and beverage industry.

Key Responsibilities

In this role, you'll play a crucial part in PepsiCo's field sales operations. Key responsibilities include:

• Delivering secondary monthly targets and driving gross revenue growth through efficient route planning and productivity enhancements.
• Increasing net distribution by expanding the number of outlets served and boosting weighted distribution via higher SKU counts in existing outlets.
• Ensuring stock availability, rack execution as per planogram, and minimizing expiry/stales through FIFO and proper stacking norms.
• Building strong market relationships to maximize customer satisfaction and facilitating timely order deliveries.
• Providing one-on-one training to PSRs (Pre-Sales Representatives) to build business understanding and sales capabilities, setting monthly targets, and coaching them in the field.
• Monitoring salesperson performance via regular sales reports, communicating incentives, and motivating teams to achieve targets.
• Managing distributor appointments, retirements, health (ROI), recruitment, retention of sales reps, and ensuring food compliance and PepsiCo sales competencies.

Qualifications & Requirements

To succeed as a Field Sales Management Assoc Coord at PepsiCo, candidates should possess:

• Strong knowledge of FMCG sales and distribution models.
• Proficiency in computer applications like Excel, Word, and Outlook for data analysis and reporting.
• Good command of local language (preferred) and basic English for effective communication.
• Data proficiency, particularly in ROI models, to track distributor health and performance.
• Key skills including negotiation, communication, people management, time management, critical thinking, analytical ability, and problem-solving.

Prior experience in field sales or distributor management in the food and beverage sector is advantageous. A bachelor's degree in business, marketing, or a related field is typically required.

Benefits & Perks

PepsiCo offers a rewarding compensation package for this role, including:

• Estimated yearly salary range of INR 65,000 to 95,000, with performance-based incentives and bonuses.
• Comprehensive health insurance coverage for employees and dependents.
• Generous paid time off, flexible work options, and employee assistance programs.
• Exclusive discounts on PepsiCo products and partnerships with leading retailers.
• Access to modern facilities, company vehicles for field work, and fuel allowances.

These benefits underscore PepsiCo's commitment to employee well-being and work-life balance.

Career Growth

At PepsiCo, career progression is a reality for high performers. Starting as a Field Sales Management Assoc Coord, you can advance to roles like Area Sales Manager, Regional Sales Lead, or Key Account Manager. PepsiCo invests in talent through leadership development programs, cross-functional exposure, and global mobility opportunities. With a focus on digital transformation and sustainability, you'll gain skills in data-driven sales, market analytics, and innovative distribution strategies, positioning you for long-term success in the FMCG industry.

Training and Development

PepsiCo provides world-class training, including sales academies, e-learning modules, and mentorship programs tailored to field sales professionals.

Why Join Us

Joining PepsiCo in Hooghly means being part of a market leader that's shaping India's FMCG landscape. You'll work in a collaborative environment with cutting-edge tools, impactful projects, and a culture that values diversity and inclusion. PepsiCo's 'Winning with pep+' strategy emphasizes performance, empowerment, and positivity, offering you the platform to make a tangible difference. In West Bengal's growing market, this role provides unmatched exposure to distributor management, sales execution, and consumer trends.

Role FAQs

What is the work schedule for this position?

This is a full-time role involving field visits, typically Monday to Saturday, with flexibility based on market needs.

Is prior FMCG experience required?

While preferred, PepsiCo provides comprehensive onboarding for motivated candidates with strong sales aptitude.

What are the growth opportunities?

High performers can expect promotions within 12-24 months, with access to PepsiCo's global career portal.

Does the role involve travel?

Yes, extensive local travel within Hooghly and surrounding areas, supported by company resources.

How does PepsiCo support work-life balance?

Through wellness initiatives, mental health resources, and performance recognition programs.