About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an extensive portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer delight. In India, PepsiCo has a strong presence, driving the FMCG sector with a focus on sales excellence, distribution efficiency, and market expansion. As a Field Sales Management Assoc Coord in Kolkata, you'll be at the forefront of PepsiCo's mission to refresh the world and create positive change.

Role Overview

The Field Sales Management Assoc Coord role at PepsiCo in Kolkata, West Bengal, is pivotal in managing distributor networks and executing joint business plans to drive sustainable sales growth. This position involves handling single or multiple distributors across varying business scales, representing PepsiCo in the market, and ensuring incremental business through strategic planning and execution. You'll coach distributors and their sales teams, resolve market challenges, and maximize outlet coverage, SKU penetration, and revenue. This full-time opportunity is ideal for dynamic professionals passionate about FMCG sales in India's competitive food and beverage landscape.

Market Impact and Daily Execution

In this role, you'll deliver secondary monthly targets, achieve gross revenue growth, and optimize routes for higher productivity. By increasing net distribution through more outlets served and weighted distribution via SKU expansion in existing ones, you'll ensure stock availability and rack execution aligns with planograms. Building strong market relationships will enhance customer satisfaction and drive loyalty.

Key Responsibilities

Your core duties include:

• Delivering secondary monthly targets and driving gross revenue growth in assigned territories.
• Planning efficient routes to increase productivity, net distribution, and outlet coverage.
• Increasing weighted distribution by boosting SKU counts in existing outlets and ensuring planogram compliance.
• Maintaining stock availability, FIFO norms, and minimizing expiry/stales through proper stacking.
• Building market relationships to maximize customer satisfaction and resolve challenges.
• Conducting one-on-one training for PSRs to enhance business understanding and sales skills.
• Setting monthly targets, coaching salespersons in the field, and monitoring performance via reports.
• Managing distributor appointments, retirements, health (ROI), recruitment, and retention.
• Ensuring food compliance, timely order deliveries, and development of PepsiCo sales competencies.

Qualifications & Requirements

To succeed as a Field Sales Management Assoc Coord at PepsiCo, candidates should possess:

• Strong knowledge of FMCG sales and distribution models.
• Proficiency in Microsoft Excel, Word, and Outlook for data analysis and reporting.
• Good command of local language (Bengali preferred) and basic English for communication.
• Data proficiency, particularly in ROI models for distributor health assessment.
• Key skills: Negotiation, communication, people management, time management, critical thinking, analytical ability, and problem-solving.

Prior experience in field sales or distributor management in the food and beverage sector is highly advantageous. A bachelor's degree in business, commerce, or a related field is typically required.

Benefits & Perks

PepsiCo offers a rewarding compensation package for this role, including:

• Estimated annual salary range of INR 65,000 - 95,000, with performance-based incentives.
• Comprehensive health insurance covering medical, dental, and vision for employees and dependents.
• Generous paid time off, flexible work options, and employee assistance programs.
• Professional development through training programs, leadership workshops, and mentorship.
• Exclusive discounts on PepsiCo products and partnerships with lifestyle brands.
• State-of-the-art wellness initiatives, including gym memberships and mental health support.

Career Growth

At PepsiCo, career progression is a reality. Starting as a Field Sales Management Assoc Coord, you can advance to roles like Area Sales Manager, Regional Sales Lead, or National Key Account Manager. PepsiCo invests in talent through its leadership development programs, global rotations, and performance management systems. Many employees have grown into senior executive positions, leveraging the company's vast opportunities in sales, marketing, supply chain, and beyond. In India, PepsiCo's expanding footprint offers accelerated growth in dynamic markets like Kolkata.

Why Join Us

Joining PepsiCo means being part of a global powerhouse that values innovation, sustainability, and people. In Kolkata, you'll contribute to market leadership in West Bengal's vibrant FMCG scene, working with cutting-edge tools and a supportive team. PepsiCo's culture emphasizes pep+ (PepsiCo Positive), focusing on positive impact for the planet and communities. Enjoy a premium work environment with collaborative teams, recognition programs, and the chance to make a tangible difference in sales execution and business growth.

Role FAQs

What is the work schedule for this role?

This is a full-time field-based role involving market visits, with standard hours plus flexibility for targets.

Is prior FMCG experience mandatory?

While preferred, strong sales acumen and willingness to learn PepsiCo's model are key.

What support does PepsiCo provide for training?

Comprehensive onboarding, ongoing PSR coaching programs, and digital sales tools.

How does PepsiCo measure success in this role?

Through monthly targets, revenue growth, distribution metrics, and distributor ROI.

Are there relocation benefits?

For internal candidates; external hires in Kolkata are local priority.

Apply now to elevate your career with PepsiCo in Kolkata!