About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In India, PepsiCo has a strong presence, driving innovation in snacks, beverages, and nutrition products while committing to sustainable growth. As a Field Sales Management Assoc Coord in Naogaon, Assam, you'll be part of this dynamic team shaping the future of FMCG in emerging markets.

Role Overview

The Field Sales Management Assoc Coord role at PepsiCo in Naogaon, Assam, is pivotal for executing market strategies and fostering distributor partnerships. You will handle single or multiple distributors across varying business scales, representing PepsiCo in the marketplace. Your focus will be on planning, deploying, and executing joint business plans to drive sustainable sales growth. By coaching distributors and their sales teams, you'll resolve market challenges, expand business reach, and ensure incremental revenue. This full-time position demands a hands-on approach in a fast-paced FMCG environment, offering immense opportunities for impact and professional advancement.

Key Responsibilities

Market Execution

Deliver secondary monthly targets and achieve gross revenue growth through efficient route planning. Increase net distribution by expanding the number of outlets served and boost weighted distribution by enhancing SKU counts in existing outlets. Ensure stock availability and flawless rack execution as per planograms, while building strong market relationships to maximize customer satisfaction.

Training & Communication

Provide one-on-one training to PepsiCo Sales Representatives (PSRs) to build their business acumen and sales capabilities. Set monthly targets for each salesperson, work alongside them in the field for coaching, and monitor performance via regular sales reports. Communicate incentives effectively to motivate teams toward achieving ambitious goals.

Distributor Management

Oversee distributor, hub, and spokes appointments and retirements for territories. Maintain distributor health by monitoring ROI and ensuring adherence to joint business plans. Collaborate on recruitment and retention of sales representatives, minimize expiry and stales through FIFO and proper stacking, track timely order deliveries, ensure food compliance, and develop distributors on PepsiCo's sales competencies.

Qualifications & Requirements

To excel as a Field Sales Management Assoc Coord at PepsiCo, candidates need a solid foundation in FMCG sales and distribution models. Proficiency in Microsoft Excel, Word, and Outlook is essential for data handling and reporting. Knowledge of local languages is advantageous, alongside basic English for communication. Data proficiency, particularly in ROI models, is critical. Key competencies include negotiation, communication, people management, time management, critical thinking, analytical ability, and problem-solving skills. A bachelor's degree in business, marketing, or a related field is preferred, with 1-3 years of relevant experience in sales or distribution.

Benefits & Perks

PepsiCo offers a premium compensation package for this role, including an estimated yearly salary range of INR 65,000 to 95,000, performance-based incentives, and bonuses. Enjoy comprehensive health insurance covering family members, wellness programs, and access to modern facilities. Additional perks include employee discounts on PepsiCo products, paid time off, and flexible support for work-life balance. As part of a global giant, you'll benefit from subsidized meals, transportation allowances, and festival bonuses tailored to Indian markets.

Career Growth

PepsiCo invests heavily in employee development. In this role, you'll gain hands-on experience in sales management, distributor operations, and market execution, paving the way for promotions to senior coordinator, area manager, or regional sales leadership positions. Access world-class training programs, leadership development initiatives, and mentorship from industry experts. PepsiCo's career mobility allows top performers to transition into national or international roles, with a proven track record of internal advancements in India.

Why Join Us

Joining PepsiCo in Naogaon, Assam, means becoming part of a legacy of innovation and market leadership in India's competitive FMCG sector. Work with cutting-edge products, collaborate with passionate teams, and contribute to sustainable business practices. Naogaon offers a vibrant backdrop for career-building, with PepsiCo's commitment to local community development. Stand out in a role that combines field action with strategic impact, all backed by a company renowned for employee-centric culture and global opportunities.

Role FAQs

What is the work schedule for this position?

This is a full-time role involving field visits, typically Monday to Saturday, with flexibility for market demands.

Is prior FMCG experience required?

While preferred, strong sales acumen and willingness to learn PepsiCo's model are key.

What support does PepsiCo provide for training?

Comprehensive onboarding, ongoing PSR coaching programs, and digital tools for performance tracking.

How does PepsiCo ensure work-life balance?

Through incentives, wellness benefits, and policies supporting family time in regional locations like Naogaon.

Are there relocation benefits?

For eligible candidates, PepsiCo offers assistance to ensure smooth transitions to Assam.

This role is your gateway to a rewarding career at PepsiCo. Apply now to drive sales excellence in Naogaon!