About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an extensive portfolio that includes iconic brands like Pepsi, Lay's, Kurkure, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering joy to consumers. In India, PepsiCo has a strong presence, driving the FMCG sector with a focus on sales excellence, distribution networks, and market leadership. As a Field Sales Management Associate Coordinator in Korba, Chhattisgarh, you'll be at the forefront of this dynamic operation, representing PepsiCo in key markets.

Role Overview

The Field Sales Management Associate Coordinator (CE) role at PepsiCo in Korba is pivotal for managing single or multiple distributors across varying business scales. You will embody PepsiCo's presence in the market, taking charge of planning, deploying, and executing joint business plans while building sustainable sales capabilities. This position involves coaching distributors and their sales teams to expand business, achieve monthly targets, and enhance market penetration. Ideal for ambitious professionals with FMCG experience, this full-time role offers hands-on involvement in sales execution, relationship building, and performance optimization in the competitive food and beverage sector.

Key Impact Areas

From route planning to distributor management, you'll drive measurable growth in net distribution, SKU availability, and revenue, ensuring PepsiCo's brands dominate shelves and customer preferences in Chhattisgarh.

Key Responsibilities

In this role, you'll wear multiple hats to ensure seamless market execution. Primary duties include:

• Delivering secondary monthly sales targets and driving gross revenue growth through efficient route planning and productivity enhancements.
• Increasing net distribution by expanding the number of outlets served and boosting weighted distribution via higher SKU counts in existing outlets.
• Ensuring stock availability, flawless rack execution as per planograms, and fostering strong market relationships for maximum customer satisfaction.
• Providing one-on-one training to Pre-Sales Representatives (PSRs) to build business acumen and sales skills, setting monthly targets, and coaching them in the field.
• Monitoring PSR performance via sales reports, communicating incentives, and motivating teams to exceed goals.
• Managing distributor appointments, retirements, and hub/spoke structures while maintaining DB health through ROI adherence and joint business plans.
• Overseeing recruitment and retention of sales representatives, minimizing expiry/stales via FIFO and stacking norms, and ensuring timely order deliveries.
• Enforcing food compliance standards across all distributors and facilitating their development in PepsiCo sales competencies.

Qualifications & Requirements

To succeed as a Field Sales Management Associate Coordinator at PepsiCo, candidates should possess:

• Strong knowledge of FMCG sales and distribution models.
• Proficiency in computer applications including MS Excel, Word, and Outlook for data analysis and reporting.
• Good command of the local language (Hindi/Chhattisgarhi) and basic English for effective communication.
• Data proficiency, particularly in ROI models, to track and optimize business performance.
• Demonstrated skills in negotiation, communication, people management, time management, critical thinking, and analytical ability.

Prior experience in field sales within the food and beverage industry is highly preferred. A bachelor's degree in business, commerce, or a related field is typically required.

Benefits & Perks

PepsiCo values its employees and offers a comprehensive benefits package designed to support your professional and personal life:

• Competitive annual salary estimated at ₹65,000 - ₹95,000, plus performance-based incentives and bonuses.
• Health insurance coverage, including medical, dental, and wellness programs for you and your family.
• Generous paid time off, flexible working hours, and opportunities for field-based autonomy.
• Employee discounts on PepsiCo products and exclusive brand experiences.
• Access to state-of-the-art training programs and leadership development initiatives.

Career Growth

At PepsiCo, this role is a launchpad for a thriving career in sales and distribution. High performers often advance to Senior Sales Manager, Area Sales Head, or Regional Business Development roles. With PepsiCo's robust talent development programs, mentorship from industry leaders, and global exposure, you'll gain skills transferable across markets. Many alumni have risen to executive positions, leveraging the company's commitment to internal mobility and skill-building.

Why Join Us

Joining PepsiCo in Korba means becoming part of a winning team in India's booming FMCG landscape. You'll work with cutting-edge sales strategies, collaborate with passionate distributors, and contribute to brands loved by millions. PepsiCo's culture emphasizes innovation, sustainability (like PepsiCo Positive initiatives), and employee empowerment. In Chhattisgarh's growing market, you'll have real impact, supported by a premium work environment that rewards results and fosters long-term growth.

Role FAQs

What is the work schedule like?

This is a full-time field-based role involving travel across Korba and surrounding areas, with standard business hours plus flexibility for market demands.

Is relocation assistance provided?

Local candidates preferred; relocation support may be available for exceptional talent.

What are the growth opportunities?

Fast-track promotions based on performance, with access to PepsiCo's leadership training academies.

Does this role require prior FMCG experience?

Yes, experience in sales and distribution is essential for success.

Ready to drive PepsiCo's success in Korba? Apply now and elevate your career.