Manager, Field Marketing
Figma
Manager, Field Marketing
Job Description
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!
This role is ideal for a senior leader who thrives on building from first principles, operationalizing creativity, and transforming qualitative experiences into quantitative business outcomes.
You’ll partner deeply with regional sales leaders, product marketing, demand gen, and the executive team to set the direction for how we activate our community and expand our footprint in-market. You’ll also be a visible voice for the team who regularly presents results, insights, and innovation strategies at company All Hands, leadership offsites, and team meetings.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you’ll do at Figma:
- Define and evolve the global field marketing vision including how we reach and convert accounts
- Architect repeatable, measurable systems for pipeline influence & ROI tracking
- Inspire excellence, foster creative experimentation, and ensure accountability to measurable outcomes across a team
- Serve as the connective tissue between marketing, sales, and product. Build deep relationships with regional VPs and senior execs
- Bring data to life by translating complex metrics and campaign outcomes into compelling narratives
- Pilot new program types, technologies, and experiences that expand what field marketing can be
- As our footprint expands, build the operational infrastructure, team structure, and playbooks that allow Figma’s field programs to grow
We’d love to hear from you if you have:
- 8+ years of experience in B2B or PLG marketing, with significant time leading field marketing, experiential, or executive experiences at scale
- A track record of building strategic frameworks for measurement and ROI that shaped executive decision-making
- Comfort leading both vision and execution, architecting a global strategy, while not being afraid to roll up your sleeves when needed
- Proven success cultivating trusted partnerships with senior sales leaders and executives, with the confidence and poise to influence at the C-level
- Deep experience turning insights into stories - bringing numbers, outcomes, and customer impact to life through clear and inspiring communication
- A growth mindset approach to experimentation, iteration, and constantly look for ways to innovate, automate, and scale
While it’s not required, it’s an added plus if you also have:
- Experience in a demand generation or account-based marketing position
- Background running customer advisory boards and executive briefing centers
- Experience creating programming and content narratives across event types
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
- Holding interviews in an accessible location
- Enabling closed captioning on video conferencing
- Ensuring all written communication be compatible with screen readers
- Changing the mode or format of interviews
To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.
Locations
- San Francisco, California, United States
- New York, New York, United States
Salary
Salary details available upon request
115,000 - 175,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- building from first principlesintermediate
- operationalizing creativityintermediate
- transforming qualitative experiences into quantitative business outcomesintermediate
- presenting results, insights, and innovation strategiesintermediate
- building strategic frameworks for measurement and ROIintermediate
- leading vision and executionintermediate
- architecting a global strategyintermediate
- cultivating trusted partnerships with senior sales leaders and executivesintermediate
- influencing at the C-levelintermediate
- turning insights into storiesintermediate
- bringing numbers, outcomes, and customer impact to life through clear and inspiring communicationintermediate
- growth mindsetintermediate
- experimentationintermediate
- iterationintermediate
- innovate, automate, and scaleintermediate
Required Qualifications
- 8+ years of experience in B2B or PLG marketing, with significant time leading field marketing, experiential, or executive experiences at scale (experience)
- A track record of building strategic frameworks for measurement and ROI that shaped executive decision-making (experience)
- Comfort leading both vision and execution, architecting a global strategy, while not being afraid to roll up your sleeves when needed (experience)
- Proven success cultivating trusted partnerships with senior sales leaders and executives, with the confidence and poise to influence at the C-level (experience)
- Deep experience turning insights into stories - bringing numbers, outcomes, and customer impact to life through clear and inspiring communication (experience)
- A growth mindset approach to experimentation, iteration, and constantly look for ways to innovate, automate, and scale (experience)
Preferred Qualifications
- Experience in a demand generation or account-based marketing position (experience)
- Background running customer advisory boards and executive briefing centers (experience)
- Experience creating programming and content narratives across event types (experience)
Responsibilities
- Define and evolve the global field marketing vision including how we reach and convert accounts
- Architect repeatable, measurable systems for pipeline influence & ROI tracking
- Inspire excellence, foster creative experimentation, and ensure accountability to measurable outcomes across a team
- Serve as the connective tissue between marketing, sales, and product. Build deep relationships with regional VPs and senior execs
- Bring data to life by translating complex metrics and campaign outcomes into compelling narratives
- Pilot new program types, technologies, and experiences that expand what field marketing can be
- As our footprint expands, build the operational infrastructure, team structure, and playbooks that allow Figma’s field programs to grow
Benefits
- general: equity to employees
- general: competitive package of additional benefits, including health, dental & vision
- general: retirement with company contribution
- general: parental leave & reproductive or family planning support
- general: mental health & wellness benefits
- general: generous PTO
- general: company recharge days
- general: a learning & development stipend
- general: a work from home stipend
- general: cell phone reimbursement
- general: sales incentive pay for most sales roles
- general: an annual bonus plan for eligible non-sales roles
Tags & Categories
Manager, Field Marketing
Figma
Manager, Field Marketing
Job Description
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!
This role is ideal for a senior leader who thrives on building from first principles, operationalizing creativity, and transforming qualitative experiences into quantitative business outcomes.
You’ll partner deeply with regional sales leaders, product marketing, demand gen, and the executive team to set the direction for how we activate our community and expand our footprint in-market. You’ll also be a visible voice for the team who regularly presents results, insights, and innovation strategies at company All Hands, leadership offsites, and team meetings.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you’ll do at Figma:
- Define and evolve the global field marketing vision including how we reach and convert accounts
- Architect repeatable, measurable systems for pipeline influence & ROI tracking
- Inspire excellence, foster creative experimentation, and ensure accountability to measurable outcomes across a team
- Serve as the connective tissue between marketing, sales, and product. Build deep relationships with regional VPs and senior execs
- Bring data to life by translating complex metrics and campaign outcomes into compelling narratives
- Pilot new program types, technologies, and experiences that expand what field marketing can be
- As our footprint expands, build the operational infrastructure, team structure, and playbooks that allow Figma’s field programs to grow
We’d love to hear from you if you have:
- 8+ years of experience in B2B or PLG marketing, with significant time leading field marketing, experiential, or executive experiences at scale
- A track record of building strategic frameworks for measurement and ROI that shaped executive decision-making
- Comfort leading both vision and execution, architecting a global strategy, while not being afraid to roll up your sleeves when needed
- Proven success cultivating trusted partnerships with senior sales leaders and executives, with the confidence and poise to influence at the C-level
- Deep experience turning insights into stories - bringing numbers, outcomes, and customer impact to life through clear and inspiring communication
- A growth mindset approach to experimentation, iteration, and constantly look for ways to innovate, automate, and scale
While it’s not required, it’s an added plus if you also have:
- Experience in a demand generation or account-based marketing position
- Background running customer advisory boards and executive briefing centers
- Experience creating programming and content narratives across event types
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
- Holding interviews in an accessible location
- Enabling closed captioning on video conferencing
- Ensuring all written communication be compatible with screen readers
- Changing the mode or format of interviews
To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.
Locations
- San Francisco, California, United States
- New York, New York, United States
Salary
Salary details available upon request
115,000 - 175,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- building from first principlesintermediate
- operationalizing creativityintermediate
- transforming qualitative experiences into quantitative business outcomesintermediate
- presenting results, insights, and innovation strategiesintermediate
- building strategic frameworks for measurement and ROIintermediate
- leading vision and executionintermediate
- architecting a global strategyintermediate
- cultivating trusted partnerships with senior sales leaders and executivesintermediate
- influencing at the C-levelintermediate
- turning insights into storiesintermediate
- bringing numbers, outcomes, and customer impact to life through clear and inspiring communicationintermediate
- growth mindsetintermediate
- experimentationintermediate
- iterationintermediate
- innovate, automate, and scaleintermediate
Required Qualifications
- 8+ years of experience in B2B or PLG marketing, with significant time leading field marketing, experiential, or executive experiences at scale (experience)
- A track record of building strategic frameworks for measurement and ROI that shaped executive decision-making (experience)
- Comfort leading both vision and execution, architecting a global strategy, while not being afraid to roll up your sleeves when needed (experience)
- Proven success cultivating trusted partnerships with senior sales leaders and executives, with the confidence and poise to influence at the C-level (experience)
- Deep experience turning insights into stories - bringing numbers, outcomes, and customer impact to life through clear and inspiring communication (experience)
- A growth mindset approach to experimentation, iteration, and constantly look for ways to innovate, automate, and scale (experience)
Preferred Qualifications
- Experience in a demand generation or account-based marketing position (experience)
- Background running customer advisory boards and executive briefing centers (experience)
- Experience creating programming and content narratives across event types (experience)
Responsibilities
- Define and evolve the global field marketing vision including how we reach and convert accounts
- Architect repeatable, measurable systems for pipeline influence & ROI tracking
- Inspire excellence, foster creative experimentation, and ensure accountability to measurable outcomes across a team
- Serve as the connective tissue between marketing, sales, and product. Build deep relationships with regional VPs and senior execs
- Bring data to life by translating complex metrics and campaign outcomes into compelling narratives
- Pilot new program types, technologies, and experiences that expand what field marketing can be
- As our footprint expands, build the operational infrastructure, team structure, and playbooks that allow Figma’s field programs to grow
Benefits
- general: equity to employees
- general: competitive package of additional benefits, including health, dental & vision
- general: retirement with company contribution
- general: parental leave & reproductive or family planning support
- general: mental health & wellness benefits
- general: generous PTO
- general: company recharge days
- general: a learning & development stipend
- general: a work from home stipend
- general: cell phone reimbursement
- general: sales incentive pay for most sales roles
- general: an annual bonus plan for eligible non-sales roles
Tags & Categories