As we continue to expand in Japan, we’re looking for a Marketing Manager to lead our marketing efforts across the country and drive strategic initiatives focused on lead generation and revenue growth. In this role, you’ll develop and implement comprehensive demand generation and field marketing strategies to effectively reach, engage, and convert our Mid-Market and SMB audiences.

You’ll collaborate closely with our Sales organization to drive pipeline growth, while also partnering with Product Marketing, Brand, Paid Marketing, and the Design & Developer Advocate teams to ensure marketing programs are cohesive, impactful, and aligned to Figma’s global vision.

This is a full-time role based in Figma’s Tokyo Hub.

What you'll do at Figma:

• Set the Demand Gen and Field Marketing Strategy: Build and execute localized demand generation and field marketing programs for Japan to support overarching international marketing goals
• Focus on driving brand awareness, pipeline generation (SAO + PG), and campaign ROI
• Partner with Sales: Work closely with Japan’s Commercial Sales (SMB + Mid-Market) teams to create integrated campaigns that align to business priorities—helping generate qualified leads and accelerate deal velocity
• Localized Campaign Execution: Develop Japan-specific campaigns, messaging, and narratives that resonate with local audiences and drive meaningful engagement across digital, event, and media channels
• Global Collaboration: Partner with regional and global marketing teams to adapt global initiatives for the Japanese market, ensuring alignment while optimizing for local impact
• Performance Tracking and Budget Management: Build strong measurement frameworks and manage campaign budgets to track performance, analyze ROI, and continuously optimize spend and channel mix

We'd love to hear from you if you have:

• 5+ years of B2B marketing experience in Japan, ideally within SaaS or technology companies
• Proven success in developing and executing full-funnel demand generation strategies for SMB and Mid-Market segments, with deep understanding of the digital marketing mix and how to leverage paid, owned, and earned channels to scale growth in Japan
• Experience in field marketing and events, including planning, execution, and optimization for measurable impact
• Strong stakeholder management skills: you can align sales, product, and marketing teams across different regions and priorities. You think long-term, anticipate challenges, and bring people together to deliver results. Ability to work with global and local stakeholders
• Native-level Japanese and business-level English communication skills
  
  

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.