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Senior Director of Commercialization & Go To Market Strategy Careers at FIS - Jacksonville, Florida | Apply Now!

FIS

Senior Director of Commercialization & Go To Market Strategy Careers at FIS - Jacksonville, Florida | Apply Now!

full-timePosted: Feb 17, 2026

Job Description

Role Overview

The Senior Director of Commercialization & Go-To-Market Strategy for Payments Networks is a critical leadership role responsible for driving the commercial success of FIS's loyalty and commerce capabilities, particularly focusing on Smart Basket and adjacent loyalty solutions. This individual contributor role acts as a strategic bridge between Sales, Product, and the broader organization, ensuring that FIS's offerings are effectively positioned, priced, and sold within the Brand and CPG ecosystem.

The Senior Director will be responsible for defining and executing the go-to-market strategy, building strong relationships with key stakeholders, enabling sales teams, and providing valuable market feedback to product management. This role requires a deep understanding of the promotional and shopper marketing landscape, experience working with consumer brands, and the ability to translate complex technical capabilities into compelling commercial value propositions.

A Day in the Life

A typical day for the Senior Director of Commercialization & Go-To-Market Strategy might involve:

  • Meeting with the Sales team to strategize on an upcoming deal, providing expert advice on pricing, value articulation, and deal structuring.
  • Engaging with senior-level contacts at a major CPG brand to understand their promotional strategies and explore partnership opportunities.
  • Collaborating with the Product team to prioritize roadmap items based on market feedback and demand.
  • Reviewing contracts and commercial terms to ensure they align with FIS's strategic objectives.
  • Developing marketing materials and sales tools to effectively communicate the value proposition of FIS's loyalty and commerce solutions.
  • Analyzing market trends and competitive landscape to identify new opportunities for growth.
  • Presenting to executive leadership on the progress of go-to-market initiatives and key performance indicators.

Why [City, State]?

This role is based in [City, State], a vibrant hub for the financial technology industry. [City, State] offers a high quality of life with a relatively low cost of living, making it an attractive location for professionals and families alike. The city boasts a thriving arts and culture scene, excellent schools, and a wide range of outdoor recreational activities. FIS has a significant presence in [City, State], providing ample opportunities for networking and career advancement.

Furthermore, [City, State]’s strategic location and strong business climate make it an ideal environment for innovation and growth in the payments and commerce sectors. Joining the FIS team in [City, State] means being part of a dynamic community that is shaping the future of fintech.

Career Path

The Senior Director of Commercialization & Go-To-Market Strategy role offers a clear path for career advancement within FIS. Successful performance in this role can lead to opportunities such as:

  • Vice President of Product Marketing
  • Vice President of Strategic Partnerships
  • Senior Vice President of Commercial Strategy
  • Executive Leadership Roles within the Payments Networks Division

FIS is committed to providing its employees with ongoing training and development opportunities to help them reach their full potential. The company encourages internal mobility and offers a variety of programs to support career growth.

Salary & Benefits

The salary range for this position is estimated to be between $160,000 and $250,000 annually, commensurate with experience and qualifications. FIS offers a comprehensive benefits package, including:

  • Comprehensive health insurance coverage (medical, dental, and vision)
  • Generous paid time off (PTO) and vacation policy
  • Company-matched 401(k) retirement savings plan
  • Employee stock purchase plan (ESPP)
  • Life insurance and disability coverage
  • Flexible spending accounts (FSA) for healthcare and dependent care
  • Employee assistance program (EAP) for confidential counseling and support
  • Tuition reimbursement program for continuing education
  • Professional development opportunities and training programs
  • Wellness programs and resources to promote employee well-being
  • Employee discounts on FIS products and services
  • Paid parental leave for new parents

FIS Culture

At FIS, we believe that our people are our greatest asset. We foster a culture of collaboration, innovation, and inclusivity, where every employee has the opportunity to make a meaningful impact. We are committed to diversity and inclusion, and we strive to create a workplace where everyone feels valued, respected, and empowered to succeed.

We encourage our employees to bring their whole selves to work and to contribute their unique perspectives and ideas. We believe that by working together, we can achieve extraordinary things.

How to Apply

If you are a highly motivated and experienced commercial leader with a passion for the payments and commerce industries, we encourage you to apply for the Senior Director of Commercialization & Go-To-Market Strategy position at FIS. To apply, please submit your resume and cover letter through the FIS careers website. Be sure to highlight your relevant experience and qualifications, and explain why you are the ideal candidate for this role.

Frequently Asked Questions (FAQ)

  1. What are the key responsibilities of the Senior Director of Commercialization & Go-To-Market Strategy?

    The key responsibilities include defining and executing the go-to-market strategy for Payments Networks, building relationships with key stakeholders, enabling sales teams, and providing valuable market feedback to product management.

  2. What qualifications are required for this role?

    The required qualifications include 7+ years of experience in CPG, Brand marketing, shopper marketing, promotions, retail media, or adjacent commercial roles, direct experience working with consumer brands, and a strong understanding of promotional strategies.

  3. What is the career path for this role?

    The career path for this role can lead to opportunities such as Vice President of Product Marketing, Vice President of Strategic Partnerships, or Senior Vice President of Commercial Strategy.

  4. What is the salary range for this position?

    The salary range for this position is estimated to be between $160,000 and $250,000 annually, commensurate with experience and qualifications.

  5. What benefits does FIS offer?

    FIS offers a comprehensive benefits package, including health insurance, paid time off, a 401(k) plan, an employee stock purchase plan, and tuition reimbursement.

  6. What is the company culture like at FIS?

    FIS fosters a culture of collaboration, innovation, and inclusivity, where every employee has the opportunity to make a meaningful impact.

  7. Where is this role located?

    This role is primarily located in Jacksonville, Florida, but also has potential locations in Atlanta, New York City, and Milwaukee.

  8. What is the focus of this role within Payments Networks?

    The primary focus is on Smart Basket and adjacent loyalty solutions, with secondary responsibility for other loyalty solutions.

  9. How does this role support the Sales team?

    This role partners with Sales in early-stage deal strategy, pitch framing, pricing, and value articulation, serving as the first-line subject matter expert.

  10. What kind of experience is most valuable for this role?

    Experience in commercializing platform, SaaS, or data-enabled solutions into enterprise clients and direct work with consumer brands in promotional spending are highly valuable.

Locations

  • Jacksonville, Florida, United States
  • Atlanta, Georgia, United States
  • New York City, New York, United States
  • Milwaukee, Wisconsin, United States

Salary

Estimated Salary Rangemedium confidence

176,000 - 275,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Go-To-Market Strategyintermediate
  • Commercialization Strategyintermediate
  • Brand Managementintermediate
  • CPG Marketingintermediate
  • Promotions Managementintermediate
  • Shopper Marketingintermediate
  • Retail Mediaintermediate
  • Sales Enablementintermediate
  • Deal Structuringintermediate
  • Product Managementintermediate
  • Market Analysisintermediate
  • Client Relationship Managementintermediate
  • Cross-Functional Leadershipintermediate
  • Strategic Consultingintermediate
  • Executive Communicationintermediate
  • Contract Negotiationintermediate

Required Qualifications

  • 7+ years of experience in CPG, Brand marketing, shopper marketing, promotions, retail media, or adjacent commercial roles (experience)
  • Direct experience working with or for consumer brands in the promotional spend ecosystem (experience)
  • Strong understanding of how brands plan, fund, and measure promotions and marketing campaigns (experience)
  • Experience commercializing platform, SaaS, or data-enabled solutions into enterprise clients (experience)
  • Proven ability to translate complex capabilities into clear commercial value propositions (experience)
  • Executive-level communication skills and comfort engaging senior brand stakeholders (experience)
  • Ability to manage and prioritize multiple projects simultaneously (experience)
  • Experience in building and maintaining senior-level relationships with brands and ecosystem partners (experience)
  • Strong analytical and problem-solving skills (experience)
  • Bachelor's degree in Business, Marketing, or related field; MBA preferred (experience)

Responsibilities

  • Define and own the Go-To-Market strategy for Payments Networks, with a primary focus on Brands.
  • Design commercial models, pricing, and packaging recommendations enabling scalable brand monetization.
  • Identify priority market segments, buyer personas, and use cases within the promotions and payments ecosystem.
  • Inform build-vs-partner decisions across retail media, promotional funding, and loyalty monetization.
  • Build and maintain senior-level relationships with Brands and adjacent ecosystem partners.
  • Leverage existing relationships to shape early demand, partnerships, and commercialization pathways.
  • Act as a knowledgeable voice on shopper marketing, trade spend, brand-funded offers, and retail media adjacency.
  • Partner with Sales in early-stage deal strategy, pitch framing, pricing, and value articulation.
  • Serve as the first-line subject matter expert for Sales support, helping to close deals.
  • Provide support on commercial structuring, contract reviews, redlines, and escalation scenarios.
  • Translate market, client, and sales feedback into actionable inputs for Product Management.
  • Influence roadmap priorities by connecting real-world brand demand with product growth.
  • Ensure product capabilities can be clearly monetized, positioned, and sold at scale.
  • Collaborate closely with Product, Sales, Legal, Finance, and peer GTM leaders.
  • Help establish best practices for launching and scaling new commercial offerings.
  • Contribute to a cohesive, aligned GTM approach across Payments Networks products.

Benefits

  • general: Comprehensive health insurance coverage (medical, dental, and vision)
  • general: Generous paid time off (PTO) and vacation policy
  • general: Company-matched 401(k) retirement savings plan
  • general: Employee stock purchase plan (ESPP)
  • general: Life insurance and disability coverage
  • general: Flexible spending accounts (FSA) for healthcare and dependent care
  • general: Employee assistance program (EAP) for confidential counseling and support
  • general: Tuition reimbursement program for continuing education
  • general: Professional development opportunities and training programs
  • general: Wellness programs and resources to promote employee well-being
  • general: Employee discounts on FIS products and services
  • general: Paid parental leave for new parents
  • general: Adoption assistance program
  • general: Commuter benefits for transportation expenses
  • general: Opportunities for career advancement within FIS
  • general: A supportive and inclusive work environment

Target Your Resume for "Senior Director of Commercialization & Go To Market Strategy Careers at FIS - Jacksonville, Florida | Apply Now!" , FIS

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Tags & Categories

Senior DirectorCommercializationGo-to-MarketPaymentsBrandMarketingJacksonvilleAtlantaNew YorkMilwaukeeGo-To-Market StrategyPayments NetworksBrand ManagementCPG MarketingShopper MarketingRetail MediaSales EnablementProduct ManagementMarket AnalysisFloridaNew York CityFinTechLoyalty ProgramsSmart BasketPromotional SpendEnterprise SalesStrategic PartnershipsMarket StrategyCommercial StrategyFIS CareersFintechFinanceBankingCapital MarketsTechnology

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Senior Director of Commercialization & Go To Market Strategy Careers at FIS - Jacksonville, Florida | Apply Now!

FIS

Senior Director of Commercialization & Go To Market Strategy Careers at FIS - Jacksonville, Florida | Apply Now!

full-timePosted: Feb 17, 2026

Job Description

Role Overview

The Senior Director of Commercialization & Go-To-Market Strategy for Payments Networks is a critical leadership role responsible for driving the commercial success of FIS's loyalty and commerce capabilities, particularly focusing on Smart Basket and adjacent loyalty solutions. This individual contributor role acts as a strategic bridge between Sales, Product, and the broader organization, ensuring that FIS's offerings are effectively positioned, priced, and sold within the Brand and CPG ecosystem.

The Senior Director will be responsible for defining and executing the go-to-market strategy, building strong relationships with key stakeholders, enabling sales teams, and providing valuable market feedback to product management. This role requires a deep understanding of the promotional and shopper marketing landscape, experience working with consumer brands, and the ability to translate complex technical capabilities into compelling commercial value propositions.

A Day in the Life

A typical day for the Senior Director of Commercialization & Go-To-Market Strategy might involve:

  • Meeting with the Sales team to strategize on an upcoming deal, providing expert advice on pricing, value articulation, and deal structuring.
  • Engaging with senior-level contacts at a major CPG brand to understand their promotional strategies and explore partnership opportunities.
  • Collaborating with the Product team to prioritize roadmap items based on market feedback and demand.
  • Reviewing contracts and commercial terms to ensure they align with FIS's strategic objectives.
  • Developing marketing materials and sales tools to effectively communicate the value proposition of FIS's loyalty and commerce solutions.
  • Analyzing market trends and competitive landscape to identify new opportunities for growth.
  • Presenting to executive leadership on the progress of go-to-market initiatives and key performance indicators.

Why [City, State]?

This role is based in [City, State], a vibrant hub for the financial technology industry. [City, State] offers a high quality of life with a relatively low cost of living, making it an attractive location for professionals and families alike. The city boasts a thriving arts and culture scene, excellent schools, and a wide range of outdoor recreational activities. FIS has a significant presence in [City, State], providing ample opportunities for networking and career advancement.

Furthermore, [City, State]’s strategic location and strong business climate make it an ideal environment for innovation and growth in the payments and commerce sectors. Joining the FIS team in [City, State] means being part of a dynamic community that is shaping the future of fintech.

Career Path

The Senior Director of Commercialization & Go-To-Market Strategy role offers a clear path for career advancement within FIS. Successful performance in this role can lead to opportunities such as:

  • Vice President of Product Marketing
  • Vice President of Strategic Partnerships
  • Senior Vice President of Commercial Strategy
  • Executive Leadership Roles within the Payments Networks Division

FIS is committed to providing its employees with ongoing training and development opportunities to help them reach their full potential. The company encourages internal mobility and offers a variety of programs to support career growth.

Salary & Benefits

The salary range for this position is estimated to be between $160,000 and $250,000 annually, commensurate with experience and qualifications. FIS offers a comprehensive benefits package, including:

  • Comprehensive health insurance coverage (medical, dental, and vision)
  • Generous paid time off (PTO) and vacation policy
  • Company-matched 401(k) retirement savings plan
  • Employee stock purchase plan (ESPP)
  • Life insurance and disability coverage
  • Flexible spending accounts (FSA) for healthcare and dependent care
  • Employee assistance program (EAP) for confidential counseling and support
  • Tuition reimbursement program for continuing education
  • Professional development opportunities and training programs
  • Wellness programs and resources to promote employee well-being
  • Employee discounts on FIS products and services
  • Paid parental leave for new parents

FIS Culture

At FIS, we believe that our people are our greatest asset. We foster a culture of collaboration, innovation, and inclusivity, where every employee has the opportunity to make a meaningful impact. We are committed to diversity and inclusion, and we strive to create a workplace where everyone feels valued, respected, and empowered to succeed.

We encourage our employees to bring their whole selves to work and to contribute their unique perspectives and ideas. We believe that by working together, we can achieve extraordinary things.

How to Apply

If you are a highly motivated and experienced commercial leader with a passion for the payments and commerce industries, we encourage you to apply for the Senior Director of Commercialization & Go-To-Market Strategy position at FIS. To apply, please submit your resume and cover letter through the FIS careers website. Be sure to highlight your relevant experience and qualifications, and explain why you are the ideal candidate for this role.

Frequently Asked Questions (FAQ)

  1. What are the key responsibilities of the Senior Director of Commercialization & Go-To-Market Strategy?

    The key responsibilities include defining and executing the go-to-market strategy for Payments Networks, building relationships with key stakeholders, enabling sales teams, and providing valuable market feedback to product management.

  2. What qualifications are required for this role?

    The required qualifications include 7+ years of experience in CPG, Brand marketing, shopper marketing, promotions, retail media, or adjacent commercial roles, direct experience working with consumer brands, and a strong understanding of promotional strategies.

  3. What is the career path for this role?

    The career path for this role can lead to opportunities such as Vice President of Product Marketing, Vice President of Strategic Partnerships, or Senior Vice President of Commercial Strategy.

  4. What is the salary range for this position?

    The salary range for this position is estimated to be between $160,000 and $250,000 annually, commensurate with experience and qualifications.

  5. What benefits does FIS offer?

    FIS offers a comprehensive benefits package, including health insurance, paid time off, a 401(k) plan, an employee stock purchase plan, and tuition reimbursement.

  6. What is the company culture like at FIS?

    FIS fosters a culture of collaboration, innovation, and inclusivity, where every employee has the opportunity to make a meaningful impact.

  7. Where is this role located?

    This role is primarily located in Jacksonville, Florida, but also has potential locations in Atlanta, New York City, and Milwaukee.

  8. What is the focus of this role within Payments Networks?

    The primary focus is on Smart Basket and adjacent loyalty solutions, with secondary responsibility for other loyalty solutions.

  9. How does this role support the Sales team?

    This role partners with Sales in early-stage deal strategy, pitch framing, pricing, and value articulation, serving as the first-line subject matter expert.

  10. What kind of experience is most valuable for this role?

    Experience in commercializing platform, SaaS, or data-enabled solutions into enterprise clients and direct work with consumer brands in promotional spending are highly valuable.

Locations

  • Jacksonville, Florida, United States
  • Atlanta, Georgia, United States
  • New York City, New York, United States
  • Milwaukee, Wisconsin, United States

Salary

Estimated Salary Rangemedium confidence

176,000 - 275,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Go-To-Market Strategyintermediate
  • Commercialization Strategyintermediate
  • Brand Managementintermediate
  • CPG Marketingintermediate
  • Promotions Managementintermediate
  • Shopper Marketingintermediate
  • Retail Mediaintermediate
  • Sales Enablementintermediate
  • Deal Structuringintermediate
  • Product Managementintermediate
  • Market Analysisintermediate
  • Client Relationship Managementintermediate
  • Cross-Functional Leadershipintermediate
  • Strategic Consultingintermediate
  • Executive Communicationintermediate
  • Contract Negotiationintermediate

Required Qualifications

  • 7+ years of experience in CPG, Brand marketing, shopper marketing, promotions, retail media, or adjacent commercial roles (experience)
  • Direct experience working with or for consumer brands in the promotional spend ecosystem (experience)
  • Strong understanding of how brands plan, fund, and measure promotions and marketing campaigns (experience)
  • Experience commercializing platform, SaaS, or data-enabled solutions into enterprise clients (experience)
  • Proven ability to translate complex capabilities into clear commercial value propositions (experience)
  • Executive-level communication skills and comfort engaging senior brand stakeholders (experience)
  • Ability to manage and prioritize multiple projects simultaneously (experience)
  • Experience in building and maintaining senior-level relationships with brands and ecosystem partners (experience)
  • Strong analytical and problem-solving skills (experience)
  • Bachelor's degree in Business, Marketing, or related field; MBA preferred (experience)

Responsibilities

  • Define and own the Go-To-Market strategy for Payments Networks, with a primary focus on Brands.
  • Design commercial models, pricing, and packaging recommendations enabling scalable brand monetization.
  • Identify priority market segments, buyer personas, and use cases within the promotions and payments ecosystem.
  • Inform build-vs-partner decisions across retail media, promotional funding, and loyalty monetization.
  • Build and maintain senior-level relationships with Brands and adjacent ecosystem partners.
  • Leverage existing relationships to shape early demand, partnerships, and commercialization pathways.
  • Act as a knowledgeable voice on shopper marketing, trade spend, brand-funded offers, and retail media adjacency.
  • Partner with Sales in early-stage deal strategy, pitch framing, pricing, and value articulation.
  • Serve as the first-line subject matter expert for Sales support, helping to close deals.
  • Provide support on commercial structuring, contract reviews, redlines, and escalation scenarios.
  • Translate market, client, and sales feedback into actionable inputs for Product Management.
  • Influence roadmap priorities by connecting real-world brand demand with product growth.
  • Ensure product capabilities can be clearly monetized, positioned, and sold at scale.
  • Collaborate closely with Product, Sales, Legal, Finance, and peer GTM leaders.
  • Help establish best practices for launching and scaling new commercial offerings.
  • Contribute to a cohesive, aligned GTM approach across Payments Networks products.

Benefits

  • general: Comprehensive health insurance coverage (medical, dental, and vision)
  • general: Generous paid time off (PTO) and vacation policy
  • general: Company-matched 401(k) retirement savings plan
  • general: Employee stock purchase plan (ESPP)
  • general: Life insurance and disability coverage
  • general: Flexible spending accounts (FSA) for healthcare and dependent care
  • general: Employee assistance program (EAP) for confidential counseling and support
  • general: Tuition reimbursement program for continuing education
  • general: Professional development opportunities and training programs
  • general: Wellness programs and resources to promote employee well-being
  • general: Employee discounts on FIS products and services
  • general: Paid parental leave for new parents
  • general: Adoption assistance program
  • general: Commuter benefits for transportation expenses
  • general: Opportunities for career advancement within FIS
  • general: A supportive and inclusive work environment

Target Your Resume for "Senior Director of Commercialization & Go To Market Strategy Careers at FIS - Jacksonville, Florida | Apply Now!" , FIS

Get personalized recommendations to optimize your resume specifically for Senior Director of Commercialization & Go To Market Strategy Careers at FIS - Jacksonville, Florida | Apply Now!. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Senior Director of Commercialization & Go To Market Strategy Careers at FIS - Jacksonville, Florida | Apply Now!" , FIS

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

Senior DirectorCommercializationGo-to-MarketPaymentsBrandMarketingJacksonvilleAtlantaNew YorkMilwaukeeGo-To-Market StrategyPayments NetworksBrand ManagementCPG MarketingShopper MarketingRetail MediaSales EnablementProduct ManagementMarket AnalysisFloridaNew York CityFinTechLoyalty ProgramsSmart BasketPromotional SpendEnterprise SalesStrategic PartnershipsMarket StrategyCommercial StrategyFIS CareersFintechFinanceBankingCapital MarketsTechnology

Answer 10 quick questions to check your fit for Senior Director of Commercialization & Go To Market Strategy Careers at FIS - Jacksonville, Florida | Apply Now! @ FIS.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.