About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Lay’s, Doritos, Pepsi, and Gatorade. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. The company is at the forefront of innovation, transforming from traditional snacks to comprehensive meal solutions through its Food Ventures division. In Spain, PepsiCo has a strong presence, driving growth in both retail and away-from-home (AFH) channels. This Food Ventures Global AFH Marketing Manager role in Cornella de Ll., Barcelona, positions you at the heart of PepsiCo’s ambitious foods transformation agenda.

Role Overview

As the Food Ventures Global AFH Marketing Manager, you will report directly to the AFH Marketing Director and play a pivotal role in executing breakthrough innovations for Lay’s and Doritos across key markets including Western Europe, China, and Mexico. The AFH channel—encompassing food trucks, ghost kitchens, and partnerships with major operators like Subway and Pret A Manger—is central to PepsiCo’s growth strategy. You’ll support global activations at high-profile events such as FIFA, UEFA Champions League, and Formula 1, blending creativity with commercial acumen to drive brand equity and market share. This full-time position demands strong marketing, project management, and cross-functional skills in a dynamic, matrixed global environment.

Key Responsibilities

Your day-to-day impact will be significant:

• Partner with local anchor markets in Food Ventures, AFH, and Marketing to execute the foods growth strategy and deploy key initiatives.
• Support strategic customers through execution of critical meetings like Top-to-Tops, Innovation Showcases, and RFPs.
• Define and drive impactful below-the-line (BTL) marketing programs that scale across markets, boosting incidence, traffic, and brand equity.
• Serve as a prime mover on flagship projects such as Doritos Loaded and Flamin’ Hot, ensuring timelines are met through matrix collaboration, including Formula 1 event executions.
• Facilitate best practice sharing, develop monthly brand tracking with Global Insights, and lead global toolkit deployment with legal/regulatory sign-off.
• Own the AFH Foods ADA portal, manage the marketing budget, purchase orders, and act as the key contact for agencies and vendors.

Qualifications & Requirements

To succeed in this role, you need:

• Proven track record managing multiple brand and consumer engagement programs, with strong functional marketing experience at Marketing Manager or Senior Brand Manager level.
• 7-10 years in Food and Beverage categories, ideally with AFH channel understanding and customer/trade marketing expertise.
• Experience in new product development, go-to-market strategies, and global/regional roles with cross-market coordination.
• Knowledge of PepsiCo systems for marketing communication and innovation execution.
• Leadership qualities including agility to adapt in fast-changing environments, execution energy to meet budgets and timelines, and relationship-building across teams and customers.

Skilled multitaskers who translate brand strategies into compelling consumer experiences will thrive.

Benefits & Perks

PepsiCo offers a premium compensation package for this role, estimated at €65,000–€95,000 annually, reflecting Spain’s Food & Beverage sector rates with a competitive buffer. Beyond salary, enjoy:

• Performance-based bonuses and incentives tied to business results.
• Comprehensive health insurance, including dental and vision coverage.
• Generous paid time off, parental leave, and flexible working arrangements.
• Retirement savings plans with company matching.
• Employee discounts on PepsiCo products and wellness programs promoting work-life balance.

Career Growth

This role is a launchpad for ambitious professionals. Reporting to the AFH Marketing Director, you’ll gain exposure to global markets and senior stakeholders, building a network across PepsiCo’s matrix. High performers advance to director-level positions in Food Ventures or broader marketing leadership. PepsiCo invests in talent through leadership development programs, mentorship, and tuition reimbursement, fostering long-term careers in innovation-driven environments.

Why Join Us

Be part of PepsiCo’s bold shift to meals in the AFH space, influencing millions through partnerships and events. Based in vibrant Cornella de Ll., Barcelona, you’ll collaborate with diverse, high-energy teams while enjoying Spain’s Mediterranean lifestyle. PepsiCo values creativity, agility, and impact—qualities that define success here. Join a company committed to sustainability, diversity, and winning in competitive markets.

Role FAQs

What is the AFH channel?

Away-From-Home includes non-retail settings like restaurants, events, and quick-service operators where consumers eat on-the-go.

Is travel required?

Yes, for global activations and market visits, primarily Western Europe, China, and Mexico.

What brands will I work on?

Primarily Lay’s and Doritos, plus innovations like Doritos Loaded and Flamin’ Hot.

Is this role remote?

Full-time onsite in Cornella de Ll., with hybrid flexibility per PepsiCo policy.

How does PepsiCo support professional development?

Through tailored training, global rotations, and performance coaching.