About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Doritos, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people dedicated to delivering the tastes consumers crave and the nutrition they need. At the core of our success is Performance with Purpose—a commitment to sustainable business practices that benefit our planet, our people, our communities, and our profitability. In Turkey, PepsiCo has a strong presence, innovating locally while dreaming globally to drive category growth in foods and beverages.

Our strength lies in our people. We foster a culture of inclusivity, equal opportunity, and talent sustainability, ensuring every employee can thrive regardless of background, abilities, lifestyle, sexual orientation, or gender identity. Joining PepsiCo means being part of a dynamic team that balances professional excellence with personal well-being.

Role Overview

The Foods Brand Manager position in Istanbul is a strategic leadership role within PepsiCo's Foods Marketing team. Reporting directly to the Senior Marketing Manager, this role focuses on driving multi-brand growth, optimizing portfolios, and executing flawless new brand launches. It's perfect for a passionate marketer with FMCG experience who excels in cross-brand strategic initiatives.

This position covers two primary areas: multi-brand portfolio management and new brand launches. You'll lead portfolio transition projects, multi-brand campaigns, and growth programs while shaping go-to-market strategies for innovations. Based in Istanbul, Turkey, this full-time role offers the flexibility to balance work and life while contributing to PepsiCo's winning formula in the competitive food sector.

Key Responsibilities

Multi-Brand Portfolio Management

Lead portfolio transition projects, multi-brand campaigns, and growth programs aligned with category strategy. Deliver impactful marketing activities that optimize brand performance and drive sustainable growth across the foods portfolio.

New Brand Launches

Develop comprehensive go-to-market strategies, manage timelines and deliverables, and collaborate with cross-functional teams including DX, Finance, RGM, Sales, and Commercialization to ensure successful market entry.

Performance Monitoring and Reporting

Track campaign, renovation, and innovation performance, providing actionable recommendations to enhance results. Proactively manage timelines with regional teams and ensure all initiatives are delivered on time and within budget.

Stakeholder Collaboration and Compliance

Work seamlessly with internal and external stakeholders for project execution. Maintain strict compliance with company policies, marketing standards, and global/local guidelines.

Qualifications & Requirements

To succeed as Foods Brand Manager at PepsiCo, candidates need:

• A university degree, preferably in Marketing, Engineering, Business Administration, or a related field.
• Minimum 6-8 years of commercial experience in brand marketing or portfolio management, ideally in FMCG/CPG or consumer goods.
• Strong organizational skills to manage multiple priorities in a fast-paced environment.
• Proven ability to analyze consumer insights and translate them into actionable marketing plans.
• Excellent communication and collaboration skills, with experience in cross-functional and regional teams.
• Strong analytical thinking, attention to detail, adaptability, and a willingness to learn continuously.
• Native Turkish speaker with fluent English (written and spoken).
• Must be based in Istanbul.

These qualifications position you to thrive in PepsiCo's dynamic marketing landscape, where strategic vision meets hands-on execution.

Benefits & Perks

PepsiCo offers a comprehensive benefits package designed to support your professional and personal life:

• Work-Life Flexibility: Enjoy balance with flexible arrangements that fit your needs.
• Talent Development: Access ongoing learning and development programs through our Talent Sustainability initiative.
• Inclusive Culture: An open, welcoming workplace for diverse backgrounds, abilities, and identities.
• Global Opportunities: Exposure to international projects while acting locally in Turkey.
• Performance Rewards: Competitive compensation, health benefits, and perks aligned with our Performance with Purpose ethos.

These benefits ensure you can focus on innovation and growth without compromising well-being.

Career Growth

At PepsiCo, career progression is a priority. As Foods Brand Manager, you'll gain hands-on experience in multi-brand strategy and launches, building expertise that opens doors to senior marketing roles. Our commitment to talent sustainability means mentorship, training, and global mobility opportunities. Many of our leaders started in roles like this, advancing through cross-functional exposure and high-impact projects. In Turkey's growing FMCG market, this position accelerates your path to leadership.

Why Join Us

Joining PepsiCo's Foods Marketing team in Istanbul means contributing to iconic brands that shape consumer tastes worldwide. You'll work in a collaborative, innovative environment where your strategic input drives real business results. With our focus on sustainability and inclusivity, you'll make a positive impact on communities while advancing your career. Seize the opportunity to dream globally and act locally with a company that puts people first.

Role FAQs

What is the reporting structure?

You'll report directly to the Senior Marketing Manager in the Foods Marketing team.

Is relocation support provided?

The role requires you to be based in Istanbul; no relocation mentioned for external candidates.

What experience level is required?

Minimum 6-8 years in brand marketing/portfolio management, preferably in FMCG/CPG.

Is this a hybrid or remote role?

The role emphasizes flexibility for work-life balance, likely including hybrid options in Istanbul.

How does PepsiCo support diversity?

We provide an accessible, inclusive environment for all abilities, backgrounds, and identities.

This SEO-optimized description highlights PepsiCo Foods Brand Manager opportunities in Istanbul, incorporating keywords like 'PepsiCo careers,' 'brand manager FMCG,' 'marketing jobs Turkey,' and 'portfolio management roles' for maximum visibility.