About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, Quaker, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $86 billion. In China, PepsiCo has a strong presence in snacks and nutrition categories, driving innovation and growth through consumer-centric strategies. As a Foods Consumer Insights Manager in Shanghai, you'll contribute to PepsiCo's mission of delivering sustainable growth by turning consumer data into actionable business strategies.

Role Overview

The Foods Consumer Insights Manager role at PepsiCo in Shanghai reports to the Foods Insights Head and plays a pivotal role in supporting the Growth Navigator for Snacks and Nutrition categories. This full-time position demands a strategic thinker with deep expertise in consumer insights, business intelligence, and cross-functional leadership. You'll lead quarterly tracking and reporting, integrate diverse data sources, and collaborate with teams across Strategy, Marketing, R&D, Commercial, Finance, and Global Insights. Additionally, you'll dedicate up to 30% of your time to Nutrition innovation projects, providing evidence-based guidance from ideation to launch. This is an opportunity to influence China leadership decisions and shape the future of PepsiCo's Foods portfolio in a dynamic market.

Key Responsibilities

Your primary focus will be leading the Growth Navigator program, ensuring seamless execution of critical business processes:

• Align scorecards with key metrics, data sources, and color-coding criteria for quarterly reporting.
• Integrate data from internal teams and external agencies tracking market dynamics, business performance, and brand health.
• Deliver topic-led analyses on full KPIs, identifying deep-dive priorities based on business performance.
• Collaborate with KPI owners to develop clear insights and actionable plans.
• Kick off and facilitate quarterly leadership meetings, tracking follow-up actions for accountability.

Beyond Growth Navigator, support Nutrition Insights by building the body of evidence through consumer tests and market analysis to guide innovation decisions.

Qualifications & Requirements

To succeed in this role, candidates must bring a proven track record in the FMCG sector:

• At least 5-6 years of experience in FMCG or consumer-related industries, spanning agency (market research, consulting) and in-house roles.
• Solid expertise in business intelligence (market landscape, share performance, competitor analysis), consumer insights (innovation/communication tests), and shopper insights (decision trees, channel analysis).
• 2-3 years as a project leader or PMO, managing cross-functional teams locally and globally with strong timeline adherence.
• Exceptional communication and presentation skills, with the ability to influence stakeholders and drive ownership.
• Forward-thinking mindset: hypothesis-building, prioritizing analyses, and uncovering analytical insights beyond the obvious.
• Strong collaborator who builds relationships internally and externally, setting agendas and pushing initiatives forward.

A positive personality for handling tough conversations and a belief in the power of consumer insights to fuel growth are essential.

Benefits & Perks

PepsiCo offers a premium compensation package designed to attract top talent:

• Estimated salary range of $65,000 - $95,000 USD annually, based on Food & Beverage sector rates in China with a competitive buffer.
• Performance-based bonuses and incentives tied to business impact.
• Comprehensive health insurance, including medical, dental, and vision coverage.
• Generous paid time off, parental leave, and flexible working arrangements.
• Access to state-of-the-art facilities in Shanghai, with modern amenities and collaborative workspaces.
• Employee discounts on PepsiCo products and wellness programs promoting work-life balance.

Career Growth

At PepsiCo, career progression is a priority. This Manager-level role offers visibility to China leadership and global teams, positioning you for advancement into senior insights, strategy, or commercial leadership. PepsiCo invests in talent through leadership development programs, mentorship, and international rotations. With a focus on sustainable growth and innovation, high performers gain exposure to cutting-edge projects shaping the future of snacks and nutrition in Asia-Pacific and beyond.

Why Join Us

Joining PepsiCo's Foods Consumer Insights team in Shanghai means being at the heart of a global powerhouse driving consumer-led innovation in China's booming FMCG market. You'll work with diverse, high-caliber teams, leverage advanced analytics tools, and directly impact multi-billion-dollar brands. PepsiCo's commitment to sustainability, diversity, and inclusion creates an inclusive environment where your insights can make a tangible difference. Experience the prestige of a Fortune 500 company with endless opportunities for impact and growth.

Role FAQs

What is the primary focus of this role?

The core responsibility is leading Growth Navigator quarterly tracking and reporting (70%+ time), with secondary support for Nutrition innovation projects.

Is travel required?

Minimal travel; primarily based in Shanghai with potential for occasional global team meetings.

What tools or software are used?

Experience with data integration platforms, BI tools, and automated reporting systems from global teams is advantageous.

How does this role interact with leadership?

You'll present directly to the China leadership team quarterly, facilitating discussions and action tracking.

Is Mandarin proficiency required?

Yes, strong bilingual skills in English and Mandarin are essential for cross-functional collaboration in China.