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Sales and Retention Manager

Frasers Group

Sales and Retention Manager

full-timePosted: Jan 17, 2026

Job Description

Description

What You’ll Be Doing

Advocating and delivering the FUNDAMENTALS sales process, training and coaching the team to perform at their best.

Driving new member sales while maximising retention of existing members to grow the live member movement.

Owning the activity planner for the club – ensuring initiatives are well-planned, executed, and impactful.

Implementing creative lead-generation strategies both internally and externally.

Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met.

Driving all revenue lines from memberships, product, and secondary spend to maximise profitability.

Preparing and delivering monthly sales presentations to the wider management team.

Building strong local business partnerships and developing #WeMoveBusinesses opportunities.

Leading by example on reception and the gym floor in this member-facing role.

Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate.

Providing honest, constructive feedback to team members, supporting their development and performance.

Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards.

Qualifications

About You

Passionate about health, fitness, and wellness.

A proven leader with the ability to inspire and coach a team.

Strong sales and retention focus with a results-driven mindset.

Excellent communication and interpersonal skills, able to adapt style to different audiences.

Positive, solutions-focused, and resilient under pressure.

Ambitious, driven, and keen to develop further in leadership.

Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business.

Additional Info

Why Join Us?
An opportunity like this at Frasers Group is for the fearless. The potential is huge, the experience unrivalled – and the rewards are designed to match.

Here’s what you’ll get:

  • Free gym membership.
  • 20% discount across all Frasers Group brands.
  • Eligibility for the Fearless 1000 Bonus Scheme.
  • Monthly Frasers Champion awards – winners receive double their salary for the month.
  • Reward & recognition through Everlast Gyms Monthly Champions.
  • Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
  • The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training.

At Frasers Group, we live by our principles:

  • Think without limits – move fast, think fearlessly, and take the team with you.
  • Own it and back yourself – own the basics, your role, and the results.
  • Be relevant – to our people, our partners, and the planet.

Company Description

As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you’ll lead sales initiatives, support the wider team, and ensure every member’s journey is seamless from the first visit onwards. You’ll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym.

Locations

  • Milverny Way, St Helens, England, United Kingdom

Salary

Estimated Salary Rangemedium confidence

40,000 - 65,000 GBP / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Sales leadershipintermediate
  • Retention strategiesintermediate
  • KPI monitoringintermediate
  • Lead generationintermediate
  • Team coachingintermediate
  • Communicationintermediate

Required Qualifications

  • Proven leadership (experience)
  • Strong sales focus (experience)
  • Excellent communication skills (experience)
  • Resilient under pressure (experience)
  • Ambitious and driven (experience)
  • Flexible for evenings/weekends (experience)

Responsibilities

  • Deliver FUNDAMENTALS sales process
  • Drive new member sales and retention
  • Own activity planner and initiatives
  • Implement lead-generation strategies
  • Monitor dashboards and KPIs
  • Build business partnerships
  • Provide team feedback

Benefits

  • general: Free gym membership
  • general: 20% discount across Frasers Group brands
  • general: Fearless 1000 Bonus Scheme
  • general: Frasers Champion awards
  • general: Training and funded qualifications

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Frasers Group logo

Sales and Retention Manager

Frasers Group

Sales and Retention Manager

full-timePosted: Jan 17, 2026

Job Description

Description

What You’ll Be Doing

Advocating and delivering the FUNDAMENTALS sales process, training and coaching the team to perform at their best.

Driving new member sales while maximising retention of existing members to grow the live member movement.

Owning the activity planner for the club – ensuring initiatives are well-planned, executed, and impactful.

Implementing creative lead-generation strategies both internally and externally.

Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met.

Driving all revenue lines from memberships, product, and secondary spend to maximise profitability.

Preparing and delivering monthly sales presentations to the wider management team.

Building strong local business partnerships and developing #WeMoveBusinesses opportunities.

Leading by example on reception and the gym floor in this member-facing role.

Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate.

Providing honest, constructive feedback to team members, supporting their development and performance.

Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards.

Qualifications

About You

Passionate about health, fitness, and wellness.

A proven leader with the ability to inspire and coach a team.

Strong sales and retention focus with a results-driven mindset.

Excellent communication and interpersonal skills, able to adapt style to different audiences.

Positive, solutions-focused, and resilient under pressure.

Ambitious, driven, and keen to develop further in leadership.

Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business.

Additional Info

Why Join Us?
An opportunity like this at Frasers Group is for the fearless. The potential is huge, the experience unrivalled – and the rewards are designed to match.

Here’s what you’ll get:

  • Free gym membership.
  • 20% discount across all Frasers Group brands.
  • Eligibility for the Fearless 1000 Bonus Scheme.
  • Monthly Frasers Champion awards – winners receive double their salary for the month.
  • Reward & recognition through Everlast Gyms Monthly Champions.
  • Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
  • The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training.

At Frasers Group, we live by our principles:

  • Think without limits – move fast, think fearlessly, and take the team with you.
  • Own it and back yourself – own the basics, your role, and the results.
  • Be relevant – to our people, our partners, and the planet.

Company Description

As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you’ll lead sales initiatives, support the wider team, and ensure every member’s journey is seamless from the first visit onwards. You’ll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym.

Locations

  • Milverny Way, St Helens, England, United Kingdom

Salary

Estimated Salary Rangemedium confidence

40,000 - 65,000 GBP / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Sales leadershipintermediate
  • Retention strategiesintermediate
  • KPI monitoringintermediate
  • Lead generationintermediate
  • Team coachingintermediate
  • Communicationintermediate

Required Qualifications

  • Proven leadership (experience)
  • Strong sales focus (experience)
  • Excellent communication skills (experience)
  • Resilient under pressure (experience)
  • Ambitious and driven (experience)
  • Flexible for evenings/weekends (experience)

Responsibilities

  • Deliver FUNDAMENTALS sales process
  • Drive new member sales and retention
  • Own activity planner and initiatives
  • Implement lead-generation strategies
  • Monitor dashboards and KPIs
  • Build business partnerships
  • Provide team feedback

Benefits

  • general: Free gym membership
  • general: 20% discount across Frasers Group brands
  • general: Fearless 1000 Bonus Scheme
  • general: Frasers Champion awards
  • general: Training and funded qualifications

Target Your Resume for "Sales and Retention Manager" , Frasers Group

Get personalized recommendations to optimize your resume specifically for Sales and Retention Manager. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Sales and Retention Manager" , Frasers Group

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score
Quiz Challenge

Answer 10 quick questions to check your fit for Sales and Retention Manager @ Frasers Group.

10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.