About PepsiCo

PepsiCo is a global leader in the food and beverage industry, renowned for iconic brands like Pepsi, Lay's, Gatorade, and Frito-Lay snacks. With operations in over 200 countries, PepsiCo serves more than 1 billion people daily, combining innovation, sustainability, and consumer insights to deliver products that bring joy and refreshment. At Frito-Lay Canada, a key division of PepsiCo, we are the saviors of smiles and heroes of the hangry, crafting craveable snacks that power everyday moments. Our commitment to positive change includes ambitious sustainability goals, such as reducing plastic waste and promoting regenerative agriculture, ensuring our business thrives while protecting the planet.

Role Overview

The Frito Lay Thunder Bay Route Sales Representative position at PepsiCo in Thunder Bay, Ontario, is a dynamic, hands-on role perfect for sales-driven professionals passionate about the consumer-packaged goods (CPG) sector. In this full-time position, you will own two core accountabilities: selling and growing the snack foods business while delivering exceptional service through merchandising and distribution to an assigned portfolio of retail customers, including grocery stores, gas stations, and convenience outlets. This role offers the thrill of direct customer interaction, route management, and tangible impact on sales performance in a high-energy environment. With a weekly pay structure estimated at $965, translating to competitive annual earnings, plus comprehensive benefits, this is an entry point to a rewarding career at one of Canada's top food companies.

Key Responsibilities

As a Route Sales Representative, your days will be filled with action-oriented tasks that drive business growth and customer satisfaction. Key responsibilities include:

• Executing hands-on merchandising activities, such as optimizing product placement on shelves, increasing facings and racks, managing carton returns, handling inventory movement, and maintaining clean shelving.
• Continuously reviewing top-selling products to identify evolving customer needs and preferences.
• Developing assigned accounts to achieve targets in sales volume, market share, product distribution, space allocation, and superior customer service.
• Selling and implementing national and local promotions, securing incremental marketing equipment like displays and racks, and ensuring product inventory meets customer volume demands.
• Managing inventory levels to keep accounts balanced with fresh, high-quality products.

These duties demand physical stamina, sales acumen, and a proactive mindset, making every route a opportunity to build lasting retail partnerships.

Qualifications & Requirements

To succeed in this role, candidates should bring a blend of practical skills and reliability. Essential qualifications include:

• A valid full G or Class 5 driver's license, reliable access to a personal vehicle, and a clean driving record.
• Scheduling flexibility, as shifts may include weekends and holidays to meet customer demands.
• Previous sales experience in consumer-packaged goods (CPG) or retail environments is highly preferred.
• Outstanding organizational skills, with the ability to juggle multiple priorities, problem-solve on the fly, and consistently meet performance targets.

No formal education beyond a high school diploma is required, but a passion for sales and customer-facing roles will set you apart. PepsiCo values diverse backgrounds and encourages applicants who thrive in fast-paced, outdoor settings.

Benefits & Perks

PepsiCo prioritizes employee well-being with a comprehensive benefits package designed to fit your unique needs. Enjoy competitive compensation starting around $965 weekly, alongside health, dental, and vision coverage. Our dynamic, inclusive culture invites you to bring your whole self to work, fostering belonging and innovation. Additional perks include sustainability-driven initiatives that align with global goals for people and the planet, plus a supportive team environment that champions professional development through training and mentorship opportunities.

Career Growth

At Frito-Lay Canada, this Route Sales Representative role is more than a job—it's a launchpad for career advancement. High performers often progress to senior sales positions, route supervision, or broader supply chain roles within PepsiCo's vast network. We invest in your growth with ongoing training, leadership programs, and exposure to cutting-edge tools, including potential AI-assisted hiring processes. Join a global team of innovators and build a long-term career delivering smiles through snacks.

Why Join Us

Working at PepsiCo means being part of a powerhouse that makes, moves, and sells products enjoyed worldwide. In Thunder Bay, you'll contribute to a local legacy while tapping into global resources. Stand out in a culture where muscle power meets pride, and every team member drives success. With Frito-Lay's fun, flavorful portfolio, you'll hero the hangry and savor the rewards of a thriving business. This is your chance to join heroes who create moments of delight daily.

Role FAQs

What is the work schedule like?

Schedules vary to service customers, including weekends and holidays, with flexibility required.

Do I need my own vehicle?

Yes, reliable access to a car is essential, along with a clean driving record.

Is sales experience mandatory?

Preferred but not required; strong organizational skills and enthusiasm are key.

What salary can I expect?

Base pay is approximately $965 weekly, with estimates of $52,000–$57,000 annually, plus benefits.

How does PepsiCo support diversity?

Our inclusive culture welcomes everyone to bring their whole self, promoting equity and growth.