FRP Marketing Specialist - Ford Motor Company, Dearborn, MI

About Ford

Ford Motor Company stands as a global icon in the automotive industry, pioneering innovation since 1903. Headquartered in Dearborn, Michigan, Ford drives the future with electric vehicles, autonomous technology, and performance racing divisions. Our Ford Performance and Ford Racing Parts (FRP) teams embody speed, precision, and passion, delivering high-performance components to enthusiasts worldwide. Joining Ford means contributing to a legacy of excellence while shaping tomorrow's mobility.

Role Overview

As an FRP Marketing Specialist at Ford in Dearborn, MI, you'll fuel the excitement of Ford Racing Parts. This full-time role involves crafting dynamic marketing strategies that amplify our racing heritage and connect with performance enthusiasts. From digital campaigns to trackside activations, you'll play a pivotal role in elevating the FRP brand within the competitive automotive sector. Ideal for creative marketers passionate about motorsports, this position offers a fast-paced environment at the heart of Ford's innovation hub.

Key Responsibilities

Your day-to-day will include:

• Developing innovative marketing strategies for Ford Racing Parts products, targeting dealers, racers, and consumers.
• Creating high-impact content for social media, websites, emails, and promotional materials.
• Managing social media channels to build community engagement and drive brand loyalty.
• Conducting market research to identify trends in motorsports and automotive aftermarket.
• Collaborating with cross-functional teams, including product development and sales, to launch campaigns.
• Tracking campaign performance using analytics tools and optimizing for ROI.
• Coordinating events, trade shows, and sponsorship activations to showcase FRP innovations.

Qualifications & Requirements

Education and Experience

A Bachelor's degree in Marketing, Advertising, Communications, or a related field is required. We seek candidates with at least 3 years of experience in marketing, preferably in automotive, motorsports, or consumer products. Familiarity with Ford Racing Parts or high-performance automotive sectors is a strong plus.

Key Skills

Success demands proficiency in digital marketing tools like Google Analytics, Adobe Creative Suite, and social platforms (Instagram, YouTube, TikTok). Strong writing, project management, and data analysis skills are essential. Passion for racing, attention to detail, and the ability to thrive in a collaborative, high-energy team are non-negotiable.

Preferred Attributes

Experience with SEO, PPC advertising, and event marketing in the automotive industry will set you apart. A valid driver's license and willingness to travel for events are beneficial.

Benefits & Perks

Ford offers a premium compensation package designed for your well-being and growth:

• Competitive salary estimated at $65,000 - $95,000 annually, based on experience.
• Comprehensive health benefits including medical, dental, vision, and wellness programs.
• 401(k) retirement savings with generous company matching.
• Exclusive employee pricing on Ford vehicles, parts, and services.
• Paid time off, parental leave, and flexible work options.
• Tuition assistance and access to Ford's leadership development programs.

Enjoy onsite fitness centers, EV charging stations, and dining at Ford World Headquarters.

Career Growth

At Ford, your career accelerates. This FRP Marketing Specialist role is a launchpad to senior marketing positions, brand management, or digital strategy leadership. Our robust training, mentorship, and global opportunities ensure continuous advancement. Many alumni have risen to executive roles, shaping Ford's marketing vision.

Why Join Us

Work where innovation meets adrenaline. In Dearborn, you'll collaborate with Ford's top talents amid world-class facilities. Be part of high-profile racing events, from NASCAR to Formula Drift, and contribute to sustainable performance innovations. Ford values diversity, inclusion, and bold ideas—your voice matters in our mission to electrify the future of racing.

Role FAQs

What is the work environment like?

Dynamic and collaborative, blending office creativity with occasional track visits. Hybrid options available post-onboarding.

Is motorsports experience required?

Not strictly, but enthusiasm for automotive performance is key. We'll train on FRP specifics.

How does Ford support professional development?

Through LinkedIn Learning, certifications, conferences, and internal promotions.

What are the next steps to apply?

Submit your resume via Ford's careers portal. Selected candidates advance to interviews with marketing leads.

Ready to rev up your career? Apply for the FRP Marketing Specialist role at Ford today and join the winning team.