Game Changer Opportunity at PepsiCo in Almaty, Kazakhstan

About PepsiCo

PepsiCo is a global leader in the food and beverage industry, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people worldwide and generates annual revenues exceeding $90 billion. In Kazakhstan, PepsiCo has a strong presence, focusing on sustainable growth, innovation, and community impact. Our Almaty operations are at the heart of our Central Asian strategy, blending local market expertise with global best practices to deliver refreshing products and experiences to consumers.

At PepsiCo, we are committed to PepsiCo Positive (pep+), our end-to-end transformed organization, which puts sustainability and human capital at the center of our business. This means creating positive value for our planet, consumers, and communities while delivering superior financial performance. Joining PepsiCo in Almaty means becoming part of a dynamic team that shapes the future of snacking and beverages in Kazakhstan.

Role Overview

The PepsiCo Game Changer role in Almaty, Kazakhstan, is an exciting opportunity for innovative thinkers to revolutionize how PepsiCo engages with consumers through gamified experiences. This position sits at the intersection of marketing, technology, and entertainment, tasked with developing interactive games and campaigns that boost brand loyalty and drive sales in the competitive food and beverage sector. Reporting to the marketing lead, you will spearhead projects that leverage gaming trends to create memorable consumer interactions.

Ideal for creative professionals with a passion for digital innovation, this full-time role offers a platform to influence PepsiCo's digital transformation in Kazakhstan. With Almaty's vibrant tech scene and growing gaming market, you'll have the resources and autonomy to experiment and scale ideas that resonate locally and globally.

Key Responsibilities

Strategic Game Development

Design and implement gamified marketing strategies aligned with PepsiCo's brand objectives. Identify opportunities to integrate gaming elements into product launches, promotions, and loyalty programs.

Market Research and Insights

Conduct in-depth analysis of gaming trends, consumer preferences, and competitor activities in Kazakhstan. Use data to inform game concepts that enhance user engagement and brand affinity.

Cross-Functional Collaboration

Partner with marketing, sales, IT, and external developers to bring game prototypes to life. Ensure seamless integration with PepsiCo's digital ecosystem.

Performance Optimization

Track KPIs such as user acquisition, retention, and conversion rates. Iterate on games based on analytics to maximize ROI.

Innovation Leadership

Stay ahead of emerging technologies like AR/VR and blockchain in gaming. Propose pilot projects to test new formats for PepsiCo brands.

Qualifications & Requirements

To succeed in this role, candidates should hold a Bachelor's degree in Marketing, Computer Science, Business Administration, or a related discipline. A minimum of 3-5 years of experience in game development, digital marketing, or interactive media within the consumer goods sector is essential. Fluency in Russian and English is required, with Kazakh language skills considered a plus.

Key technical skills include proficiency in game engines like Unity or Unreal, data analytics tools (Google Analytics, Tableau), and project management software (Jira, Asana). Soft skills such as creativity, adaptability, and strong communication are critical for collaborating in a multicultural environment. Prior experience in the food and beverage industry, especially with gamification campaigns, will set you apart.

Benefits & Perks

PepsiCo offers a comprehensive benefits package designed to support your well-being and professional success. Enjoy a competitive salary estimated at 65,000 - 95,000 KZT monthly, plus performance-based bonuses. Full health insurance coverage includes medical, dental, and vision care for you and your family.

Additional perks include subsidized gym memberships, employee assistance programs, and generous paid time off. PepsiCo provides product discounts, meal vouchers, and opportunities for international travel. Our modern Almaty office features flexible hybrid work options, ergonomic setups, and recreational spaces to foster creativity.

Career Growth

PepsiCo invests heavily in talent development. This Game Changer role is a launchpad for advancement into senior marketing or digital innovation positions. Access our world-class learning platform with courses from LinkedIn Learning, Harvard ManageMentor, and internal academies. Mentorship programs pair you with executives, while leadership tracks prepare you for regional or global roles.

In Kazakhstan, high performers often transition to Moscow or Dubai hubs, expanding their impact across PepsiCo's portfolio. Our track record shows 70% internal promotion rate, ensuring your career trajectory matches your ambition.

Why Join Us

Choose PepsiCo in Almaty for a role where innovation meets impact. Be part of a company that not only leads the market but pioneers sustainable practices, like reducing plastic waste and promoting healthy lifestyles. In Kazakhstan's dynamic economy, you'll contribute to local job creation and community programs, such as youth sports initiatives.

Experience a premium work culture emphasizing diversity, inclusion, and work-life balance. With Almaty's cosmopolitan vibe, stunning Tian Shan mountains nearby, and thriving expat community, it's an ideal base for personal and professional fulfillment.

Role FAQs

What is the work schedule?

Full-time, with flexible hours and hybrid options (3 days office, 2 remote).

Is relocation support available?

Yes, for qualified international candidates, including visa assistance.

What tools will I use?

Unity, Adobe Creative Suite, Google Analytics, and PepsiCo's proprietary platforms.

How does PepsiCo support innovation?

Through dedicated R&D budgets, hackathons, and partnerships with local tech startups.

Apply Now

Ready to game-change with PepsiCo? Submit your application today and elevate your career in Almaty.