Job Description Summary

The Senior Marketing Manager will lead initiatives that enhance customer experience, deliver impactful education programs, and turn insights into action to drive adoption of advanced cardiac imaging solutions at imaging sites. This role focuses on developing education programs for key stakeholders and creating strategies that improve the end-to-end experience for imaging centers. The position also manages conference strategy and accreditation partnerships to strengthen market presence and credibility.

Job Description

Key Responsibilities

• Education Programs:
  • Design and deliver educational content for healthcare professionals, including readers, technologists, and administrators.
  • Maintain and enhance existing education initiatives for consistency and scalability.
• Customer Onboarding & Success:
  • Develop strategies to improve onboarding and engagement for imaging sites.
  • Partner with cross-functional teams to identify pain points and implement solutions that elevate customer satisfaction.
• Insights into Action:
  • Collaborate with Insights & Market Research team to interpret market research data.
  • Translate findings into actionable strategies for education, onboarding and experience programs.
  • Lead think tanks and advisory boards to gather qualitative insights to inform strategic actions.
• Conversion Enablement:
  • Support initiatives that help imaging sites adopt advanced cardiac imaging solutions through tailored education and experience programs.
  • Ensure operational readiness and smooth implementation in collaboration with internal teams.
• Conference Strategy & Messaging:
  • Plan and execute conference participation, including booth experience, educational sessions, and messaging alignment.
  • Coordinate presentations to reinforce brand positioning.
• Certification & Accreditation Partnerships:
  • Build and maintain relationships with professional societies and certification bodies to support educational and accreditation programs.
  • Ensure compliance with industry standards and guidelines.

Qualifications & Experience

• Bachelor’s degree in Science, Marketing, Business, or related field; MBA preferred.
• 8+ years of pharmaceutical or medical diagnostics marketing experience, including product launch, strategy and lifecycle management.
• Cardiology, Nuclear Medicine, Nuclear Cardiology experience preferred.
• Strong background in education program development, customer experience strategy, and insights application.
• Experience supporting diagnostic or radiopharmaceutical adoption or conversion initiatives in healthcare.
• Excellent communication and stakeholder management skills.

Key Competencies

• Strategic thinking and execution excellence.
• Ability to manage multiple projects and deliver results in a fast-paced environment.
• Strong collaboration and cross-functional leadership.
• Data-driven approach to measure impact and optimize programs.

We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $145,600.00-$218,400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Application Deadline: February 27, 2026