Description

We’re looking for a strategic and visionary Global Web Strategy Lead to shape the future of our digital presence across markets. In this role, you’ll own the roadmap, governance, and performance of our global web platforms—ensuring they deliver seamless user experiences, reflect our brand, and drive measurable business impact.

You’ll lead the evolution of our web ecosystem in a rapidly changing digital landscape, including the integration of AI-driven experiences and optimization for emerging technologies like Generative Engine Optimization (GEO) and Large Language Models (LLMs). If you’re passionate about digital transformation and thrive in complex, global environments, we want to hear from you.

What You’ll Do:

• Define and lead the global web strategy aligned with business goals, customer needs, and brand standards
• Establish governance frameworks for content, UX, SEO, analytics, and localization across regions
• Partner with regional and functional teams to balance global consistency with local relevance
• Collaborate with Marketing, Product, Design and IT to drive integrated solutions that support business goals and elevate user experience
• Evaluate and implement new tools and technologies to enhance web capabilities
• Define KPIs and measurement frameworks to assess performance and inform decision-making
• Lead SEO strategy and ensure accessibility, performance, and mobile-first best practices
• Manage agency and vendor relationships as needed

Requirements:

• 5+ years of experience in digital strategy, web management, or related fields
• Proven success leading global web initiatives across multiple markets
• Strong understanding of CMS platforms (Adobe Experience Manager, Sitecore, WordPress, etc.)
• Expertise in SEO, analytics (GA4, Adobe Analytics), UX, and accessibility standards
• Excellent communication, leadership, and stakeholder management skills
• Experience in matrixed organizations or global enterprises preferred
• Familiarity with localization workflows and multilingual content strategies
• Experience with e-commerce or lead generation websites
• Bachelor Degree required

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. 

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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