Director, Customer Advocacy
GitLab
Director, Customer Advocacy
Job Description
About this Role
Lead as Director, Customer Advocacy, spearheading scalable programs that transform customer successes into powerful narratives driving revenue and trust.
Join GitLab's mission to empower everyone to contribute to and co-create the software powering our world, accelerating human progress through open collaboration.
Unite teams with the comprehensive AI-powered DevSecOps Platform, breaking barriers and redefining software development possibilities.
Embrace AI as a core productivity multiplier, integrating it into daily workflows to fuel efficiency, innovation, and profound impact.
Thrive in a high-performance culture where values guide continuous knowledge exchange and collaboration with industry leaders.
Own the strategy for customer advocacy initiatives that align with go-to-market goals, showcasing GitLab's transformative business outcomes.
In your first year, define measurable metrics, forge stronger cross-team collaborations, and amplify the customer's voice across all motions.
Build executive relationships and turn complex solutions into compelling stories for campaigns, events, and strategic engagements.
Experience the excitement of a role where careers accelerate, innovation flourishes, and every voice shapes the future of DevSecOps.
Co-create tomorrow by elevating customer champions who drive awareness, pipeline, and loyalty in a dynamic, all-remote environment.
Locations
- EMEA (Remote)
Salary
Salary details available upon request
120,000 - 200,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Customer advocacy program managementintermediate
- KPI tracking and analyticsintermediate
- Executive relationship buildingintermediate
- Cross-functional stakeholder influenceintermediate
- Storytelling and narrative developmentintermediate
- Pipeline and revenue impact measurementintermediate
- Asynchronous collaboration toolsintermediate
- AI integration for productivityintermediate
- Program lifecycle managementintermediate
- Data-driven decision makingintermediate
Required Qualifications
- Deep experience building and scaling customer advocacy, customer marketing, or reference programs in enterprise technology or SaaS (experience)
- Proven leadership skills for a director-level role with experience managing and mentoring high-performing teams (experience)
- Strong understanding of how customer stories, references, and testimonials influence the buyer journey and pipeline acceleration (experience)
- Ability to navigate and influence complex organizations across sales, marketing, product, and executive stakeholders (experience)
- Effective communication and interpersonal skills to build trusted relationships with senior customers and internal leaders (experience)
- Comfort engaging at the executive level on both business and technical topics (experience)
- Capacity to work autonomously and asynchronously in a fully remote setting (experience)
- Familiarity with measuring commercial impact of advocacy programs including pipeline influence and deal acceleration (experience)
- Experience adapting to rapidly changing environments while balancing stakeholder needs (experience)
- Track record of developing teams within customer advocacy, marketing, or related functions (experience)
Preferred Qualifications
- Experience across multiple regions in enterprise SaaS advocacy programs (experience)
- Background in DevSecOps or AI-powered software platforms (experience)
- Advanced skills in KPI definition and tracking for advocacy-driven outcomes (experience)
- Expertise in turning technical customer solutions into marketing narratives (experience)
- History of fostering innovation in advocacy content formats and engagement models (experience)
- Strong data-driven approach to program evolution based on feedback (experience)
- Prior work with global sales and customer success teams (experience)
- Knowledge of asynchronous team operations in distributed organizations (experience)
- Executive relationship management at scale (experience)
- Familiarity with GitLab's handbook values and culture (experience)
Responsibilities
- Lead development and execution of customer advocacy programs turning successes into stories
- Collaborate with sales, marketing, customer success, and product teams to align initiatives with goals
- Define and track KPIs for advocacy-driven pipeline influence, deal acceleration, and brand visibility
- Build and nurture executive-level relationships with key customers
- Own the full customer advocacy lifecycle from recruitment to ongoing engagement
- Influence cross-functional teams to integrate customer voice into narratives and strategies
- Prioritize and manage advocacy opportunities supporting critical deals and initiatives
- Establish processes for request intake, fulfillment, and reporting
- Foster continuous improvement and innovation in advocacy programs based on data
- Evolve engagement models adapting to market dynamics and feedback
Benefits
- general: Comprehensive benefits supporting health, finances, and well-being
- general: Flexible Paid Time Off
- general: Team Member Resource Groups for inclusion and belonging
- general: Equity Compensation and Employee Stock Purchase Plan
- general: Growth and Development Fund for professional advancement
- general: Generous Parental Leave
- general: Home office support and equipment
- general: All-remote work flexibility
- general: Continuous learning through knowledge exchange
- general: High-performance culture with merit-based advancement
Tags & Categories
Director, Customer Advocacy
GitLab
Director, Customer Advocacy
Job Description
About this Role
Lead as Director, Customer Advocacy, spearheading scalable programs that transform customer successes into powerful narratives driving revenue and trust.
Join GitLab's mission to empower everyone to contribute to and co-create the software powering our world, accelerating human progress through open collaboration.
Unite teams with the comprehensive AI-powered DevSecOps Platform, breaking barriers and redefining software development possibilities.
Embrace AI as a core productivity multiplier, integrating it into daily workflows to fuel efficiency, innovation, and profound impact.
Thrive in a high-performance culture where values guide continuous knowledge exchange and collaboration with industry leaders.
Own the strategy for customer advocacy initiatives that align with go-to-market goals, showcasing GitLab's transformative business outcomes.
In your first year, define measurable metrics, forge stronger cross-team collaborations, and amplify the customer's voice across all motions.
Build executive relationships and turn complex solutions into compelling stories for campaigns, events, and strategic engagements.
Experience the excitement of a role where careers accelerate, innovation flourishes, and every voice shapes the future of DevSecOps.
Co-create tomorrow by elevating customer champions who drive awareness, pipeline, and loyalty in a dynamic, all-remote environment.
Locations
- EMEA (Remote)
Salary
Salary details available upon request
120,000 - 200,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Customer advocacy program managementintermediate
- KPI tracking and analyticsintermediate
- Executive relationship buildingintermediate
- Cross-functional stakeholder influenceintermediate
- Storytelling and narrative developmentintermediate
- Pipeline and revenue impact measurementintermediate
- Asynchronous collaboration toolsintermediate
- AI integration for productivityintermediate
- Program lifecycle managementintermediate
- Data-driven decision makingintermediate
Required Qualifications
- Deep experience building and scaling customer advocacy, customer marketing, or reference programs in enterprise technology or SaaS (experience)
- Proven leadership skills for a director-level role with experience managing and mentoring high-performing teams (experience)
- Strong understanding of how customer stories, references, and testimonials influence the buyer journey and pipeline acceleration (experience)
- Ability to navigate and influence complex organizations across sales, marketing, product, and executive stakeholders (experience)
- Effective communication and interpersonal skills to build trusted relationships with senior customers and internal leaders (experience)
- Comfort engaging at the executive level on both business and technical topics (experience)
- Capacity to work autonomously and asynchronously in a fully remote setting (experience)
- Familiarity with measuring commercial impact of advocacy programs including pipeline influence and deal acceleration (experience)
- Experience adapting to rapidly changing environments while balancing stakeholder needs (experience)
- Track record of developing teams within customer advocacy, marketing, or related functions (experience)
Preferred Qualifications
- Experience across multiple regions in enterprise SaaS advocacy programs (experience)
- Background in DevSecOps or AI-powered software platforms (experience)
- Advanced skills in KPI definition and tracking for advocacy-driven outcomes (experience)
- Expertise in turning technical customer solutions into marketing narratives (experience)
- History of fostering innovation in advocacy content formats and engagement models (experience)
- Strong data-driven approach to program evolution based on feedback (experience)
- Prior work with global sales and customer success teams (experience)
- Knowledge of asynchronous team operations in distributed organizations (experience)
- Executive relationship management at scale (experience)
- Familiarity with GitLab's handbook values and culture (experience)
Responsibilities
- Lead development and execution of customer advocacy programs turning successes into stories
- Collaborate with sales, marketing, customer success, and product teams to align initiatives with goals
- Define and track KPIs for advocacy-driven pipeline influence, deal acceleration, and brand visibility
- Build and nurture executive-level relationships with key customers
- Own the full customer advocacy lifecycle from recruitment to ongoing engagement
- Influence cross-functional teams to integrate customer voice into narratives and strategies
- Prioritize and manage advocacy opportunities supporting critical deals and initiatives
- Establish processes for request intake, fulfillment, and reporting
- Foster continuous improvement and innovation in advocacy programs based on data
- Evolve engagement models adapting to market dynamics and feedback
Benefits
- general: Comprehensive benefits supporting health, finances, and well-being
- general: Flexible Paid Time Off
- general: Team Member Resource Groups for inclusion and belonging
- general: Equity Compensation and Employee Stock Purchase Plan
- general: Growth and Development Fund for professional advancement
- general: Generous Parental Leave
- general: Home office support and equipment
- general: All-remote work flexibility
- general: Continuous learning through knowledge exchange
- general: High-performance culture with merit-based advancement
Tags & Categories