Principal Product Marketing Manager, Application Security
GitLab
Principal Product Marketing Manager, Application Security
Job Description
About this Role
Join GitLab as Principal Product Marketing Manager for Application Security and shape the narrative of our market-leading security solutions.
Empower teams worldwide by crafting compelling stories around Application Security, Software Supply Chain Security, and Compliance.
Drive GitLab's mission to enable everyone to contribute to software that powers the world through innovative DevSecOps platforms.
Own positioning and messaging that resonates with security leaders, engineers, and compliance experts across the SDLC.
Partner cross-functionally with Product, Sales, and Engineering to accelerate revenue growth and customer security journeys.
Transform customer insights and market trends into differentiated value propositions and repeatable sales motions.
Thrive in a high-performance culture where AI boosts productivity and every voice fuels innovation.
Lead go-to-market strategies for cutting-edge security capabilities, establishing GitLab as the platform of choice.
Mentor peers and elevate Product Marketing's impact in a collaborative, all-remote team environment.
Co-create the future of security in software development, where your expertise accelerates human progress.
Locations
- Americas (Remote)
Salary
Salary details available upon request
280,000 - 450,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Product marketing strategy developmentintermediate
- GTM planning and executionintermediate
- Messaging and positioning for technical productsintermediate
- Sales enablement content creationintermediate
- Cross-functional collaboration with Product and Salesintermediate
- Market research and competitive analysisintermediate
- Thought leadership content and speakingintermediate
- Persona-based marketingintermediate
- DevSecOps domain knowledgeintermediate
- AI integration in workflowsintermediate
Required Qualifications
- Extensive product marketing experience owning complex technical products from discovery through launch (experience)
- Proven experience with security and DevSecOps products (experience)
- Practical exposure to static application security testing, software composition analysis, secret detection, or dynamic application security testing (experience)
- Deep understanding of security leaders, security engineers, compliance leaders, and developers (experience)
- Experience working with large B2B customers on security and compliance needs (experience)
- Ability to synthesize qualitative feedback and market insights (experience)
- Strong written and verbal communication skills for technical and non-technical audiences (experience)
- Familiarity with Agile and DevOps workflows across the software development lifecycle (experience)
- Openness to learning security trends and transferable skills from related areas (experience)
- Self-directed approach to staying current on industry developments (experience)
Preferred Qualifications
- Experience in B2B SaaS for Application Security or Software Supply Chain domains (experience)
- Background in security risk management or compliance frameworks (experience)
- Exposure to AI-powered security features (experience)
- History of developing persona-based messaging for engineering leaders (experience)
- Success in creating sales enablement materials like playbooks and objection handlers (experience)
- Track record of driving thought leadership through speaking engagements (experience)
- Mentoring experience with product marketing teams (experience)
- Proficiency in turning analyst feedback into competitive narratives (experience)
- Skills in aligning GTM plans with sales and marketing motions (experience)
- Knowledge of total cost of ownership and business value assessments (experience)
Responsibilities
- Lead positioning, narrative, and GTM strategy for security solutions including Application Security and Compliance
- Partner with Product Management, Sales, Engineering, and Customer Success to validate needs and create messaging
- Build and refine persona-specific content for security, compliance, and engineering audiences
- Define and execute GTM plans for new and existing security capabilities
- Serve as security subject matter expert, synthesizing analyst, market, and customer insights
- Create sales enablement materials like pitches, playbooks, FAQs, and objection-handling guides
- Establish external thought leadership through speaking, content, and market leadership opportunities
- Coach and mentor Product Marketing Managers on collaboration and processes
- Refine security value proposition, segmentation, and sales motions
- Guide customers through security modernization using GitLab's platform
Benefits
- general: Comprehensive health, dental, and vision insurance
- general: Flexible Paid Time Off policy
- general: Team Member Resource Groups for inclusion and belonging
- general: Equity Compensation and Employee Stock Purchase Plan
- general: Growth and Development Fund for professional advancement
- general: Generous Parental Leave
- general: Home office equipment and support
- general: Wellness programs supporting health and well-being
- general: Financial planning resources
- general: Continuous learning opportunities and knowledge exchange
Tags & Categories
Principal Product Marketing Manager, Application Security
GitLab
Principal Product Marketing Manager, Application Security
Job Description
About this Role
Join GitLab as Principal Product Marketing Manager for Application Security and shape the narrative of our market-leading security solutions.
Empower teams worldwide by crafting compelling stories around Application Security, Software Supply Chain Security, and Compliance.
Drive GitLab's mission to enable everyone to contribute to software that powers the world through innovative DevSecOps platforms.
Own positioning and messaging that resonates with security leaders, engineers, and compliance experts across the SDLC.
Partner cross-functionally with Product, Sales, and Engineering to accelerate revenue growth and customer security journeys.
Transform customer insights and market trends into differentiated value propositions and repeatable sales motions.
Thrive in a high-performance culture where AI boosts productivity and every voice fuels innovation.
Lead go-to-market strategies for cutting-edge security capabilities, establishing GitLab as the platform of choice.
Mentor peers and elevate Product Marketing's impact in a collaborative, all-remote team environment.
Co-create the future of security in software development, where your expertise accelerates human progress.
Locations
- Americas (Remote)
Salary
Salary details available upon request
280,000 - 450,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Product marketing strategy developmentintermediate
- GTM planning and executionintermediate
- Messaging and positioning for technical productsintermediate
- Sales enablement content creationintermediate
- Cross-functional collaboration with Product and Salesintermediate
- Market research and competitive analysisintermediate
- Thought leadership content and speakingintermediate
- Persona-based marketingintermediate
- DevSecOps domain knowledgeintermediate
- AI integration in workflowsintermediate
Required Qualifications
- Extensive product marketing experience owning complex technical products from discovery through launch (experience)
- Proven experience with security and DevSecOps products (experience)
- Practical exposure to static application security testing, software composition analysis, secret detection, or dynamic application security testing (experience)
- Deep understanding of security leaders, security engineers, compliance leaders, and developers (experience)
- Experience working with large B2B customers on security and compliance needs (experience)
- Ability to synthesize qualitative feedback and market insights (experience)
- Strong written and verbal communication skills for technical and non-technical audiences (experience)
- Familiarity with Agile and DevOps workflows across the software development lifecycle (experience)
- Openness to learning security trends and transferable skills from related areas (experience)
- Self-directed approach to staying current on industry developments (experience)
Preferred Qualifications
- Experience in B2B SaaS for Application Security or Software Supply Chain domains (experience)
- Background in security risk management or compliance frameworks (experience)
- Exposure to AI-powered security features (experience)
- History of developing persona-based messaging for engineering leaders (experience)
- Success in creating sales enablement materials like playbooks and objection handlers (experience)
- Track record of driving thought leadership through speaking engagements (experience)
- Mentoring experience with product marketing teams (experience)
- Proficiency in turning analyst feedback into competitive narratives (experience)
- Skills in aligning GTM plans with sales and marketing motions (experience)
- Knowledge of total cost of ownership and business value assessments (experience)
Responsibilities
- Lead positioning, narrative, and GTM strategy for security solutions including Application Security and Compliance
- Partner with Product Management, Sales, Engineering, and Customer Success to validate needs and create messaging
- Build and refine persona-specific content for security, compliance, and engineering audiences
- Define and execute GTM plans for new and existing security capabilities
- Serve as security subject matter expert, synthesizing analyst, market, and customer insights
- Create sales enablement materials like pitches, playbooks, FAQs, and objection-handling guides
- Establish external thought leadership through speaking, content, and market leadership opportunities
- Coach and mentor Product Marketing Managers on collaboration and processes
- Refine security value proposition, segmentation, and sales motions
- Guide customers through security modernization using GitLab's platform
Benefits
- general: Comprehensive health, dental, and vision insurance
- general: Flexible Paid Time Off policy
- general: Team Member Resource Groups for inclusion and belonging
- general: Equity Compensation and Employee Stock Purchase Plan
- general: Growth and Development Fund for professional advancement
- general: Generous Parental Leave
- general: Home office equipment and support
- general: Wellness programs supporting health and well-being
- general: Financial planning resources
- general: Continuous learning opportunities and knowledge exchange
Tags & Categories