Senior Marketing Data Analyst
GitLab
Senior Marketing Data Analyst
Job Description
About this Role
Join GitLab as a Senior Marketing Data Analyst and spearhead the creation of groundbreaking Product Led Growth analytics from the ground up.
Empower teams worldwide through GitLab's mission to enable everyone to contribute to and co-create the software powering our world.
Dive into an exhilarating role building reporting frameworks that shape go-to-market strategies during a pivotal company transformation.
Collaborate with marketing leaders, product data experts, and executives to unlock answers to the most critical business questions.
Harness cutting-edge AI tools like Duo Enterprise to drive efficiency, innovation, and impact in your daily workflows.
Thrive in a high-performance culture where values guide continuous knowledge exchange and career acceleration.
Unite marketing data from diverse sources into actionable insights that redefine software development possibilities.
Craft scalable dashboards and analyses that fuel data-driven decisions and accelerate human progress.
Be part of a cross-functional team turning complex datasets into self-service reporting for marketing excellence.
Co-create the future in an environment where every voice is valued, and innovation flourishes without barriers.
Locations
- Americas (Remote)
Salary
Salary details available upon request
95,000 - 155,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- SQLintermediate
- Tableauintermediate
- Snowflakeintermediate
- Google Analyticsintermediate
- Google Tag Managerintermediate
- Salesforceintermediate
- Marketointermediate
- DBTintermediate
- Web analyticsintermediate
- Funnel analysisintermediate
Required Qualifications
- Strong analytical skills to frame ambiguous business questions and deliver clear recommendations. (experience)
- Proficiency in SQL for building and optimizing scalable marketing reporting. (experience)
- Experience with Tableau or similar tools to develop and maintain dashboards. (experience)
- Expertise in Snowflake for analyzing complex datasets. (experience)
- Hands-on experience building and interpreting Product Led Growth metrics and funnels. (experience)
- Deep understanding of Google Analytics and Google Tag Manager for web performance evaluation. (experience)
- Familiarity with Salesforce and Marketo data to connect marketing to revenue outcomes. (experience)
- Ability to communicate complex analyses through presentations and visualizations. (experience)
- Alignment with GitLab’s values and openness to transferable analytics skills. (experience)
- Experience building DBT models. (experience)
Preferred Qualifications
- Advanced experience in B2B or large B2C PLG campaign scaling. (experience)
- Collaboration with marketing operations on lifecycle campaigns. (experience)
- Expertise in end-to-end funnel analysis from website to product usage. (experience)
- Skills in data model improvements and infrastructure contributions. (experience)
- Proficiency in handbook documentation for processes and strategies. (experience)
- Background in ad-hoc analyses for web optimization and funnel diagnosis. (experience)
- Experience presenting to executive leadership. (experience)
- Knowledge of AI integration in analytics workflows. (experience)
- Familiarity with cross-functional partnerships in marketing analytics. (experience)
- Track record in improving data consistency and quality. (experience)
Responsibilities
- Build end-to-end funnel analysis connecting website visits to CRM and product data.
- Analyze complex datasets in Snowflake and other sources.
- Develop and maintain Tableau dashboards for consistent marketing metrics.
- Collaborate with marketing leadership on ad-hoc analyses like web page performance.
- Optimize marketing website and diagnose funnel performance issues.
- Present findings and recommendations to stakeholders and executives.
- Partner with marketing operations on lifecycle campaigns and email tracking.
- Track email engagement into product activation.
- Contribute to Marketing Analytics infrastructure and data models.
- Document strategies, processes, and operations in the handbook.
Benefits
- general: Competitive base salary with equity compensation.
- general: Employee Stock Purchase Plan.
- general: Flexible Paid Time Off.
- general: Comprehensive health, dental, and vision benefits.
- general: Parental leave.
- general: Home office support and equipment.
- general: Growth and Development Fund for professional advancement.
- general: Team Member Resource Groups for inclusion and belonging.
- general: Bonuses and incentive pay opportunities.
- general: Learning and development programs.
Tags & Categories
Senior Marketing Data Analyst
GitLab
Senior Marketing Data Analyst
Job Description
About this Role
Join GitLab as a Senior Marketing Data Analyst and spearhead the creation of groundbreaking Product Led Growth analytics from the ground up.
Empower teams worldwide through GitLab's mission to enable everyone to contribute to and co-create the software powering our world.
Dive into an exhilarating role building reporting frameworks that shape go-to-market strategies during a pivotal company transformation.
Collaborate with marketing leaders, product data experts, and executives to unlock answers to the most critical business questions.
Harness cutting-edge AI tools like Duo Enterprise to drive efficiency, innovation, and impact in your daily workflows.
Thrive in a high-performance culture where values guide continuous knowledge exchange and career acceleration.
Unite marketing data from diverse sources into actionable insights that redefine software development possibilities.
Craft scalable dashboards and analyses that fuel data-driven decisions and accelerate human progress.
Be part of a cross-functional team turning complex datasets into self-service reporting for marketing excellence.
Co-create the future in an environment where every voice is valued, and innovation flourishes without barriers.
Locations
- Americas (Remote)
Salary
Salary details available upon request
95,000 - 155,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- SQLintermediate
- Tableauintermediate
- Snowflakeintermediate
- Google Analyticsintermediate
- Google Tag Managerintermediate
- Salesforceintermediate
- Marketointermediate
- DBTintermediate
- Web analyticsintermediate
- Funnel analysisintermediate
Required Qualifications
- Strong analytical skills to frame ambiguous business questions and deliver clear recommendations. (experience)
- Proficiency in SQL for building and optimizing scalable marketing reporting. (experience)
- Experience with Tableau or similar tools to develop and maintain dashboards. (experience)
- Expertise in Snowflake for analyzing complex datasets. (experience)
- Hands-on experience building and interpreting Product Led Growth metrics and funnels. (experience)
- Deep understanding of Google Analytics and Google Tag Manager for web performance evaluation. (experience)
- Familiarity with Salesforce and Marketo data to connect marketing to revenue outcomes. (experience)
- Ability to communicate complex analyses through presentations and visualizations. (experience)
- Alignment with GitLab’s values and openness to transferable analytics skills. (experience)
- Experience building DBT models. (experience)
Preferred Qualifications
- Advanced experience in B2B or large B2C PLG campaign scaling. (experience)
- Collaboration with marketing operations on lifecycle campaigns. (experience)
- Expertise in end-to-end funnel analysis from website to product usage. (experience)
- Skills in data model improvements and infrastructure contributions. (experience)
- Proficiency in handbook documentation for processes and strategies. (experience)
- Background in ad-hoc analyses for web optimization and funnel diagnosis. (experience)
- Experience presenting to executive leadership. (experience)
- Knowledge of AI integration in analytics workflows. (experience)
- Familiarity with cross-functional partnerships in marketing analytics. (experience)
- Track record in improving data consistency and quality. (experience)
Responsibilities
- Build end-to-end funnel analysis connecting website visits to CRM and product data.
- Analyze complex datasets in Snowflake and other sources.
- Develop and maintain Tableau dashboards for consistent marketing metrics.
- Collaborate with marketing leadership on ad-hoc analyses like web page performance.
- Optimize marketing website and diagnose funnel performance issues.
- Present findings and recommendations to stakeholders and executives.
- Partner with marketing operations on lifecycle campaigns and email tracking.
- Track email engagement into product activation.
- Contribute to Marketing Analytics infrastructure and data models.
- Document strategies, processes, and operations in the handbook.
Benefits
- general: Competitive base salary with equity compensation.
- general: Employee Stock Purchase Plan.
- general: Flexible Paid Time Off.
- general: Comprehensive health, dental, and vision benefits.
- general: Parental leave.
- general: Home office support and equipment.
- general: Growth and Development Fund for professional advancement.
- general: Team Member Resource Groups for inclusion and belonging.
- general: Bonuses and incentive pay opportunities.
- general: Learning and development programs.
Tags & Categories