About PepsiCo

PepsiCo is a global leader in food and beverage, with products enjoyed one billion times a day across more than 200 countries. In 2022, the company generated over $83 billion in net revenue, powered by powerhouse brands like Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. With 22 brands each surpassing $1 billion in annual retail sales, PepsiCo drives innovation in snacks, beverages, and nutrition. At its core is 'Performance with Purpose,' balancing top-tier financial results with sustainable growth, environmental responsibility, employee safety, and community investment. PepsiCo Design stands out with the mantra: 'We’re crazy enough to think we can inspire the future,' leveraging Design Thinking to solve business challenges and create authentic consumer connections.

Role Overview

The Global Experiential Design Associate Manager role at PepsiCo in New York, NY, immerses you in bold design dreams fueled by brand love. Part of the PepsiCo Global Brand Experience Design Team, you'll transport brands like Lay’s, Cheetos, Doritos, UCL, and FIFA into immersive new territories. Reporting to the Experience Design Lead, you'll craft best-in-class activations—from major events and LTO influencer kits to pop-ups and stadium installations. As a skilled 3D artist with architecture and spatial design expertise, you'll handle the full design process: conceptualization, modeling, rendering, execution, and fabrication. This full-time position demands agility, curiosity, entrepreneurship, and a passion for boundary-pushing experiential design, collaborating with cross-functional internal and external partners worldwide.

Key Responsibilities

In this dynamic role, you'll demonstrate 3D artistry by building models and renderings from imagination to fabrication. Collaborate globally to tailor designs for regional cultures, creating purpose-built toolkits that maintain brand throughlines. Provide creative direction for transformative experiences, centering work in Design Thinking from inspiration to consumer journey. Lead brainstorms to unlock innovative activations, partner with brand teams to define experiential language through materials, finishes, colors, lighting, sounds, and scents. Communicate ideas via stunning visualizations and presentations, owning the process from brief to on-site execution. Specify all elements including identity, typography, iconography, illustrations, and animations with exceptional material expertise.

Creative Development

Drive concept visualization and narrative development for PepsiCo's biggest brands, ensuring immersive, magical consumer bonds.

Global Collaboration

Work with diverse markets to localize designs while upholding global brand standards.

Qualifications & Requirements

Successful candidates bring proven expertise as a 3D artist with architecture and spatial design experience. You must be agile, curious, and entrepreneurial, with a deep passion for experiential design innovation. Strong skills in Design Thinking, cross-functional collaboration, and clear communication through visualizations are essential. Experience owning creative processes from brief to execution, including fabrication, is required. Familiarity with brand activations across events, pop-ups, and installations, plus the ability to define sensory brand elements, sets top performers apart. A portfolio showcasing transformative spatial experiences is highly recommended.

Benefits & Perks

PepsiCo offers a competitive salary range of $89,000 to $149,000 USD per year, with potential upside. Enjoy comprehensive benefits including health insurance, retirement plans, and performance bonuses. Work in a safe, inclusive environment with global reach. Access cutting-edge design tools, world-class partners in Marketing, Insights, and R&D, and opportunities to impact billion-dollar brands. PepsiCo supports work-life balance, professional development, and sustainable initiatives aligned with Performance with Purpose.

Career Growth

At PepsiCo Design, growth is fueled by a startup mentality within a Fortune 500 powerhouse. Advance through leadership in Design Thinking, global projects, and innovative activations. Mentorship from experienced leads, cross-functional exposure, and skill-building in 3D design, architecture, and fabrication propel your career. Contribute to elevating design's role in business, with paths to senior design roles, creative direction, or broader innovation leadership.

Why Join Us

Join PepsiCo to inspire the future through experiential design that forges deep consumer connections. Be part of a creatively driven team solving real brand challenges with purpose. Leverage PepsiCo's scale—$83B revenue, 200+ countries—to create lasting impact. In New York, collaborate with top talent on iconic campaigns for snacks, sports, and beverages. Embrace a culture of innovation, inclusivity, and sustainability while pushing design boundaries.

Role FAQs

What experience is required?

Expertise in 3D artistry, architecture, spatial design, and full-cycle experiential projects from concept to fabrication.

Is travel involved?

Yes, global collaboration may require travel for executions and partner meetings.

What tools/software are used?

Industry-standard 3D modeling, rendering, and design software for architecture and spatial work.

How does this role fit into PepsiCo Design?

It elevates brand experiences, aligning with the mission to connect portfolios via meaningful touchpoints worldwide.

What's the salary range?

$89,000 - $149,000 USD yearly, with potential for more based on experience.