About Canonical

Canonical is the company behind Ubuntu, the world's most popular open source operating system. As a leading provider of open source software and enterprise solutions, Canonical powers breakthrough initiatives in public cloud, data science, AI, engineering innovation, and IoT. Our customers include the top public cloud providers, silicon manufacturers, and industry leaders across sectors. With over 1200 colleagues in more than 75 countries, Canonical pioneers global distributed collaboration. The company is founder-led, profitable, and experiencing steady growth, offering a dynamic environment for tech enthusiasts.

Role Overview

The Graduate Product Marketing Manager role at Canonical is a high-impact entry-level position perfect for ambitious professionals starting their careers. Based remotely in the EMEA region, you'll shape and execute global go-to-market (GTM) strategies for our diverse portfolio of open-source products. This hands-on role sits at the intersection of Product, Engineering, Sales, and Marketing, where you'll translate complex technical innovations into compelling market value propositions. If you have a passion for technology, a builder mindset, and curiosity about modern marketing, this is your chance to drive global adoption of Ubuntu and Canonical's solutions.

Key Responsibilities

GTM Support

Contribute to go-to-market planning and assist in executing product launches across sectors like cloud, AI, and IoT, ensuring seamless market entry for Ubuntu-based innovations.

Storytelling and Messaging

Draft and edit compelling messaging and positioning that highlights business value for diverse audiences, from enterprise IT leaders to developers embracing open source.

Campaign Coordination

Assist in developing campaign plans and content dissemination strategies, ensuring Canonical's messages reach the right people through targeted channels.

Cross-Functional Collaboration

Partner with demand generation and digital teams to optimize marketing funnels, track campaign performance, and leverage data for continuous improvement.

Event and Social Support

Work with the wider marketing team to coordinate webinars, events, and social media promotions, amplifying Canonical's presence in the open source community.

Market Research

Monitor the competitive landscape and industry trends to refine product differentiation, keeping Ubuntu ahead in the fast-evolving tech ecosystem.

Qualifications & Requirements

Canonical seeks candidates with a genuine passion for technology and open source software. Key traits include analytical thinking to break down complex issues into actionable recommendations, strong collaboration skills for cross-functional environments, and excellent verbal and written communication for impactful storytelling. A proactive mindset, ability to prioritize in dynamic settings, and foundational knowledge of marketing principles—gained through degrees, internships, or personal projects—are essential. Above all, a growth mindset with eagerness to learn, openness to feedback, and drive for self-improvement will set you apart in this remote EMEA role reporting to the Product Marketing Team Manager.

Benefits & Perks

Joining Canonical means embracing a remote-first culture with flexibility to work from anywhere in EMEA. Enjoy collaboration with a global team of experts, in-person strategy meetings 2-4 times a year in exciting locations worldwide, and direct impact on products used by millions. As a profitable company, Canonical offers competitive compensation, professional development opportunities, and the stability of a founder-led organization. Perks include exposure to cutting-edge technologies, ownership in high-visibility projects, and a supportive environment fostering curiosity and innovation.

Career Growth

This Graduate Product Marketing Manager role is designed as a launchpad for your career in tech marketing. From day one, you'll gain hands-on experience with GTM strategies, data-driven campaigns, and cross-functional partnerships. Canonical's emphasis on ownership and continuous learning means rapid advancement for top performers. Many graduates evolve into senior PMM roles, influencing global strategies for Ubuntu in cloud, AI, and beyond. With mentorship from experienced leaders and access to industry events, you'll build skills in automation, analytics, and storytelling that propel your professional journey.

Why Join Canonical

Canonical stands out for its commitment to open source principles, powering Ubuntu as the foundation for enterprise innovation. In a remote-first setup spanning 75+ countries, you'll thrive in a diverse, high-trust culture that values results over location. Unlike traditional tech firms, Canonical offers true global impact—your work shapes how enterprises adopt open source for AI, IoT, and cloud. With profitability ensuring stability and growth providing opportunities, this is where builders and problem-solvers turn passion into career-defining achievements.

Role FAQs

Is this role truly remote?

Yes, fully home-based in the EMEA region, with occasional in-person team meetups 2-4 times yearly in global locations.

What experience level is required?

Entry-level for graduates; basic marketing knowledge from studies, internships, or projects is ideal, but passion for tech is key.

How does Canonical support open source?

Ubuntu is our flagship, freely available and powering millions of devices, from servers to IoT, with enterprise support driving revenue.

What tools or tech will I use?

Expect collaboration tools, analytics platforms, CRM systems, and exposure to open source tech stacks for campaign execution.

What's the company culture like?

Distributed, ownership-driven, with emphasis on curiosity, data, automation, and improving the world through open source.