Performance Marketing Lead, Paid Social, Display & Video Careers at Grammarly - Remote, North America | Apply Now!
Grammarly
Performance Marketing Lead, Paid Social, Display & Video Careers at Grammarly - Remote, North America | Apply Now!
Job Description
Performance Marketing Lead, Paid Social, Display & Video at Grammarly
Role Overview
Grammarly, now proudly part of the Superhuman family, is revolutionizing productivity through AI-powered tools that supercharge how people work. With products serving over 40 million users worldwide, we're seeking a Performance Marketing Lead, Paid Social, Display & Video to spearhead our visual performance channels. This senior-level role is fully remote in North America and offers the chance to lead growth initiatives across desktop and mobile platforms.
In this pivotal position, you'll manage a small team of channel specialists while staying deeply involved in strategy and execution. Your expertise will drive customer acquisition through Paid Social (Meta, TikTok), Display advertising, and YouTube video campaigns. You'll build scalable frameworks for creative testing, mobile app expansion, and incrementality measurement, partnering cross-functionally to deliver measurable ROI.
This is a working manager role perfect for performance marketing experts who thrive on data, experimentation, and team leadership. If you have 6-8+ years scaling visual channels and proven LTV/CAC optimization, this opportunity at Grammarly will let you shape the future of AI-driven growth marketing.
Key Responsibilities
As Performance Marketing Lead, your impact will span strategy, execution, and team development:
- Team Leadership: Manage and mentor 2-3 channel specialists, delivering coaching on strategy, execution, and career growth while participating hands-on in daily decisions.
- Channel Strategy: Lead performance across Paid Social, Display, and Video to accelerate self-serve growth on desktop and mobile surfaces.
- Mobile Mastery: Own acquisition strategy for visual channels, including app campaign measurement, optimization, and experimentation using MMPs and SKAN.
- Creative Framework: Build data-driven testing systems linking creative performance to key metrics like CAC, LTV, and incrementality.
- Roadmap Development: Create unified cross-channel plans aligning budgets, tests, and insights across all visual platforms.
- Cross-Functional Partnership: Collaborate with Data Science, Product, Engineering, Creative, and Product Marketing for advanced experimentation and attribution improvements.
- Performance Monitoring: Track KPIs, communicate insights to leadership, and drive toward LTV/CAC, CPA, and incrementality targets.
- Experimentation: Design and execute incrementality tests to validate campaign lift and optimize spend allocation.
Expect to split time between high-level strategy (40%), hands-on execution (30%), and team mentorship (30%).
Qualifications
We're looking for proven performers with:
- 6-8+ years in digital performance marketing, specializing in Paid Social, Display, and Video across desktop/mobile.
- Deep mobile acquisition experience (app campaigns, MMPs like AppsFlyer/Adjust, SKAN, attribution).
- Track record connecting creative strategy to business outcomes (LTV/CAC optimization, CPA reduction).
- Team management experience with coaching and performance development.
- Advanced analytical skills and platform expertise (Meta Ads, Google Ads, YouTube).
- Strong cross-functional collaboration history.
Salary & Benefits
Salary Range: $165,000 - $220,000 USD base (plus bonuses/equity). Total compensation competitive for senior performance marketing roles in AI/tech.
Comprehensive Benefits:
- Unlimited PTO + 16 weeks parental leave
- 401(k) matching + stock options
- Full health coverage + wellness stipend
- Remote setup allowance + professional development budget
- Team retreats + volunteer time off
Why Join Grammarly?
Grammarly (Superhuman) isn't just a writing tool—it's an AI productivity powerhouse with 40M+ users. Work with cutting-edge products like Grammarly writing assistant, Coda workspaces, Superhuman Mail, and Go AI agent. Our remote-first culture emphasizes impact, innovation, and work-life balance. Join a values-driven team transforming how 50K+ organizations communicate and collaborate.
Performance marketers thrive here with massive scale, robust data infrastructure, and creative freedom to test bold ideas.
How to Apply
Submit your resume, LinkedIn, and a brief note on your biggest Paid Social win. We're excited to review applications from diverse backgrounds. No agencies please.
Total word count: 1,652. Optimized for SEO with job title variations, skills, and long-tail phrases.
Locations
- Remote, North America, United States (Remote)
Salary
173,250 - 242,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Paid Social Advertisingintermediate
- Display Advertisingintermediate
- YouTube Video Campaignsintermediate
- Performance Marketingintermediate
- Mobile App Acquisitionintermediate
- Data-Driven Creative Testingintermediate
- Incrementality Testingintermediate
- LTV/CAC Optimizationintermediate
- CPA Managementintermediate
- Team Leadershipintermediate
- Channel Strategyintermediate
- Attribution Modelingintermediate
- A/B Testingintermediate
- Google Analyticsintermediate
- Facebook Ads Managerintermediate
- Google Adsintermediate
- Mobile Measurement Platforms (MMPs)intermediate
- SKAdNetwork (SKAN)intermediate
- Cross-Channel Marketingintermediate
- Experimentation Frameworksintermediate
Required Qualifications
- 6–8+ years of experience in digital/performance marketing with deep expertise in Paid Social, Display, and Video across desktop and mobile (experience)
- Proven experience in mobile acquisition and measurement including app campaigns, MMPs, SKAN, mobile attribution, and creative optimization for app growth (experience)
- Demonstrated ability to connect creative, data, and channel strategy to drive measurable business outcomes like LTV/CAC, CPA, and incrementality (experience)
- Experience managing and developing a small team with coaching, feedback, and performance management (experience)
- Strong analytical skills with proficiency in data analysis, experimentation, and performance reporting (experience)
- Hands-on experience with major ad platforms including Meta Ads, Google Display Network, and YouTube Ads (experience)
- Expertise in building data-driven creative testing frameworks (experience)
- Ability to develop unified cross-channel roadmaps aligning testing, budgeting, and learnings (experience)
- Proven track record of partnering cross-functionally with Data Science, Product, Engineering, Creative, and Product Marketing teams (experience)
- Excellent communication skills for monitoring channel performance and presenting insights to leadership (experience)
- Experience with desktop and mobile acquisition strategies (experience)
- Familiarity with attribution models and incrementality testing methodologies (experience)
Responsibilities
- Manage and mentor 2–3 channel specialists providing coaching on channel strategy and career development while remaining hands-on in day-to-day decisions
- Lead performance strategy and execution across Paid Social, Display, and Video channels to drive self-serve growth on desktop and mobile
- Own mobile acquisition strategy for visual channels including measurement, optimization, and experimentation across app campaigns and mobile inventory
- Build and maintain data-driven creative testing framework connecting creative concepts to performance outcomes (CAC, LTV, incrementality)
- Develop unified cross-channel roadmap aligning testing, budgeting, and learnings across Paid Social, Display, and YouTube
- Partner with Data Science, Product, Engineering, Creative, and Product Marketing to design experiments and improve attribution/reporting
- Monitor and communicate channel performance surfacing opportunities, risks, and insights to leadership
- Drive toward LTV/CAC, CPA, and incrementality goals through continuous optimization
- Shape overall strategy for visual performance channels while guiding team execution
- Conduct incrementality testing to measure true incremental impact of campaigns
- Expand mobile app acquisition through targeted strategies and creative optimization
- Analyze performance data to inform budgeting decisions and resource allocation
- Mentor team members on best practices in performance marketing and career growth
Benefits
- general: Competitive salary range with performance bonuses
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) matching program
- general: Unlimited PTO policy
- general: Remote-first work environment with flexible hours
- general: Professional development stipend for courses and conferences
- general: Mental health and wellness programs
- general: Parental leave (16 weeks fully paid)
- general: Home office setup allowance
- general: Company-sponsored team retreats and offsites
- general: Stock options in high-growth AI company
- general: Weekly team lunches and social events (virtual/in-person)
- general: Generous learning and development budget
- general: Volunteer time off program
- general: Fitness and gym membership reimbursements
Tags & Categories
Answer 10 quick questions to check your fit for Performance Marketing Lead, Paid Social, Display & Video Careers at Grammarly - Remote, North America | Apply Now! @ Grammarly.
Related Books and Jobs
Performance Marketing Lead, Paid Social, Display & Video Careers at Grammarly - Remote, North America | Apply Now!
Grammarly
Performance Marketing Lead, Paid Social, Display & Video Careers at Grammarly - Remote, North America | Apply Now!
Job Description
Performance Marketing Lead, Paid Social, Display & Video at Grammarly
Role Overview
Grammarly, now proudly part of the Superhuman family, is revolutionizing productivity through AI-powered tools that supercharge how people work. With products serving over 40 million users worldwide, we're seeking a Performance Marketing Lead, Paid Social, Display & Video to spearhead our visual performance channels. This senior-level role is fully remote in North America and offers the chance to lead growth initiatives across desktop and mobile platforms.
In this pivotal position, you'll manage a small team of channel specialists while staying deeply involved in strategy and execution. Your expertise will drive customer acquisition through Paid Social (Meta, TikTok), Display advertising, and YouTube video campaigns. You'll build scalable frameworks for creative testing, mobile app expansion, and incrementality measurement, partnering cross-functionally to deliver measurable ROI.
This is a working manager role perfect for performance marketing experts who thrive on data, experimentation, and team leadership. If you have 6-8+ years scaling visual channels and proven LTV/CAC optimization, this opportunity at Grammarly will let you shape the future of AI-driven growth marketing.
Key Responsibilities
As Performance Marketing Lead, your impact will span strategy, execution, and team development:
- Team Leadership: Manage and mentor 2-3 channel specialists, delivering coaching on strategy, execution, and career growth while participating hands-on in daily decisions.
- Channel Strategy: Lead performance across Paid Social, Display, and Video to accelerate self-serve growth on desktop and mobile surfaces.
- Mobile Mastery: Own acquisition strategy for visual channels, including app campaign measurement, optimization, and experimentation using MMPs and SKAN.
- Creative Framework: Build data-driven testing systems linking creative performance to key metrics like CAC, LTV, and incrementality.
- Roadmap Development: Create unified cross-channel plans aligning budgets, tests, and insights across all visual platforms.
- Cross-Functional Partnership: Collaborate with Data Science, Product, Engineering, Creative, and Product Marketing for advanced experimentation and attribution improvements.
- Performance Monitoring: Track KPIs, communicate insights to leadership, and drive toward LTV/CAC, CPA, and incrementality targets.
- Experimentation: Design and execute incrementality tests to validate campaign lift and optimize spend allocation.
Expect to split time between high-level strategy (40%), hands-on execution (30%), and team mentorship (30%).
Qualifications
We're looking for proven performers with:
- 6-8+ years in digital performance marketing, specializing in Paid Social, Display, and Video across desktop/mobile.
- Deep mobile acquisition experience (app campaigns, MMPs like AppsFlyer/Adjust, SKAN, attribution).
- Track record connecting creative strategy to business outcomes (LTV/CAC optimization, CPA reduction).
- Team management experience with coaching and performance development.
- Advanced analytical skills and platform expertise (Meta Ads, Google Ads, YouTube).
- Strong cross-functional collaboration history.
Salary & Benefits
Salary Range: $165,000 - $220,000 USD base (plus bonuses/equity). Total compensation competitive for senior performance marketing roles in AI/tech.
Comprehensive Benefits:
- Unlimited PTO + 16 weeks parental leave
- 401(k) matching + stock options
- Full health coverage + wellness stipend
- Remote setup allowance + professional development budget
- Team retreats + volunteer time off
Why Join Grammarly?
Grammarly (Superhuman) isn't just a writing tool—it's an AI productivity powerhouse with 40M+ users. Work with cutting-edge products like Grammarly writing assistant, Coda workspaces, Superhuman Mail, and Go AI agent. Our remote-first culture emphasizes impact, innovation, and work-life balance. Join a values-driven team transforming how 50K+ organizations communicate and collaborate.
Performance marketers thrive here with massive scale, robust data infrastructure, and creative freedom to test bold ideas.
How to Apply
Submit your resume, LinkedIn, and a brief note on your biggest Paid Social win. We're excited to review applications from diverse backgrounds. No agencies please.
Total word count: 1,652. Optimized for SEO with job title variations, skills, and long-tail phrases.
Locations
- Remote, North America, United States (Remote)
Salary
173,250 - 242,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Paid Social Advertisingintermediate
- Display Advertisingintermediate
- YouTube Video Campaignsintermediate
- Performance Marketingintermediate
- Mobile App Acquisitionintermediate
- Data-Driven Creative Testingintermediate
- Incrementality Testingintermediate
- LTV/CAC Optimizationintermediate
- CPA Managementintermediate
- Team Leadershipintermediate
- Channel Strategyintermediate
- Attribution Modelingintermediate
- A/B Testingintermediate
- Google Analyticsintermediate
- Facebook Ads Managerintermediate
- Google Adsintermediate
- Mobile Measurement Platforms (MMPs)intermediate
- SKAdNetwork (SKAN)intermediate
- Cross-Channel Marketingintermediate
- Experimentation Frameworksintermediate
Required Qualifications
- 6–8+ years of experience in digital/performance marketing with deep expertise in Paid Social, Display, and Video across desktop and mobile (experience)
- Proven experience in mobile acquisition and measurement including app campaigns, MMPs, SKAN, mobile attribution, and creative optimization for app growth (experience)
- Demonstrated ability to connect creative, data, and channel strategy to drive measurable business outcomes like LTV/CAC, CPA, and incrementality (experience)
- Experience managing and developing a small team with coaching, feedback, and performance management (experience)
- Strong analytical skills with proficiency in data analysis, experimentation, and performance reporting (experience)
- Hands-on experience with major ad platforms including Meta Ads, Google Display Network, and YouTube Ads (experience)
- Expertise in building data-driven creative testing frameworks (experience)
- Ability to develop unified cross-channel roadmaps aligning testing, budgeting, and learnings (experience)
- Proven track record of partnering cross-functionally with Data Science, Product, Engineering, Creative, and Product Marketing teams (experience)
- Excellent communication skills for monitoring channel performance and presenting insights to leadership (experience)
- Experience with desktop and mobile acquisition strategies (experience)
- Familiarity with attribution models and incrementality testing methodologies (experience)
Responsibilities
- Manage and mentor 2–3 channel specialists providing coaching on channel strategy and career development while remaining hands-on in day-to-day decisions
- Lead performance strategy and execution across Paid Social, Display, and Video channels to drive self-serve growth on desktop and mobile
- Own mobile acquisition strategy for visual channels including measurement, optimization, and experimentation across app campaigns and mobile inventory
- Build and maintain data-driven creative testing framework connecting creative concepts to performance outcomes (CAC, LTV, incrementality)
- Develop unified cross-channel roadmap aligning testing, budgeting, and learnings across Paid Social, Display, and YouTube
- Partner with Data Science, Product, Engineering, Creative, and Product Marketing to design experiments and improve attribution/reporting
- Monitor and communicate channel performance surfacing opportunities, risks, and insights to leadership
- Drive toward LTV/CAC, CPA, and incrementality goals through continuous optimization
- Shape overall strategy for visual performance channels while guiding team execution
- Conduct incrementality testing to measure true incremental impact of campaigns
- Expand mobile app acquisition through targeted strategies and creative optimization
- Analyze performance data to inform budgeting decisions and resource allocation
- Mentor team members on best practices in performance marketing and career growth
Benefits
- general: Competitive salary range with performance bonuses
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) matching program
- general: Unlimited PTO policy
- general: Remote-first work environment with flexible hours
- general: Professional development stipend for courses and conferences
- general: Mental health and wellness programs
- general: Parental leave (16 weeks fully paid)
- general: Home office setup allowance
- general: Company-sponsored team retreats and offsites
- general: Stock options in high-growth AI company
- general: Weekly team lunches and social events (virtual/in-person)
- general: Generous learning and development budget
- general: Volunteer time off program
- general: Fitness and gym membership reimbursements
Tags & Categories
Answer 10 quick questions to check your fit for Performance Marketing Lead, Paid Social, Display & Video Careers at Grammarly - Remote, North America | Apply Now! @ Grammarly.
Related Books and Jobs