About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $86 billion. In China, PepsiCo has a strong presence with deep roots in the FMCG sector, driving innovation, sustainability, and growth through strategic market leadership. As a GTM Manager in XiAn, you'll contribute to PepsiCo's mission of delivering transformative growth in the dynamic Chinese market.

Role Overview

The GTM Manager role at PepsiCo in XiAn, Shaanxi, is a senior leadership position focused on spearheading go-to-market (GTM) strategies to fuel business expansion in the West Region. This full-time opportunity demands a seasoned professional with deep FMCG sales expertise to optimize selling systems, nurture distributor partnerships, and execute data-driven initiatives. Reporting to regional leadership, you'll play a pivotal role in aligning national business plans with divisional execution, ensuring maximum market penetration and share gains in China's competitive food and beverage landscape.

Key Responsibilities

In this high-impact role, you'll drive PepsiCo's commercial success through strategic and operational excellence. Key responsibilities include:

• Leading the development and implementation of optimized, effective GTM models and selling systems to accelerate business growth.
• Designing and executing end-to-end GTM strategies across the West Region, fostering transformative growth.
• Spearheading distributor ecosystem development, multi-category expansion, and data-driven market activations to maximize numerical distribution and market share.
• Driving the creation and localization of national business plans and execution models within Divisions.
• Collaborating cross-functionally to leverage frontline insights, trade structures, and analytical frameworks for superior results.

Qualifications & Requirements

PepsiCo seeks candidates with proven leadership in China's FMCG arena. Essential qualifications include:

• Bachelor's degree or above, with over 10 years of working experience in FMCG sales; GTM planning experience is a strong plus.
• Rich frontline experience in business management, distributor management, and operations.
• Strong understanding of China FMCG trade structures, including MT, TT, and wholesale channels.
• Executive maturity, high integrity, and a values-driven approach.
• Excellent problem-solving skills with analytical prowess, structured thinking, and the ability to define problems and frameworks.
• Strong, persuasive communication, influencing, and collaboration skills.
• Superior English communication and business presentation abilities, coupled with meticulous attention to detail.
• Willingness to travel extensively across China for firsthand market insights.

These qualifications position you to thrive in a fast-paced, results-oriented environment at PepsiCo.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for top talent in China. Enjoy an estimated salary range of $65,000 - $95,000 USD annually (adjusted for local market rates with a competitive buffer), plus:

• Performance-based bonuses and incentives tied to business growth metrics.
• Comprehensive medical, dental, and wellness benefits for you and your family.
• Generous paid time off, flexible working arrangements, and travel allowances.
• Access to state-of-the-art training programs and leadership development resources.
• Employee discounts on PepsiCo products and partnerships with leading brands.

These perks underscore PepsiCo's commitment to employee well-being and long-term success.

Career Growth

At PepsiCo, career progression is a reality for high performers. As GTM Manager, you'll gain exposure to national and regional leadership, paving the way for advancement into Director-level roles or broader commercial functions. PepsiCo's robust talent development programs, including mentorship, global rotations, and executive education, equip you with skills for sustained growth. Many alumni of similar roles have ascended to VP positions, leveraging their GTM expertise across Asia-Pacific markets.

Why Join Us

Joining PepsiCo as GTM Manager in XiAn means becoming part of a legacy of innovation and market dominance. You'll work with cutting-edge data tools, collaborate with elite teams, and directly impact multimillion-dollar growth initiatives. In China's booming FMCG sector, PepsiCo offers unparalleled stability, resources, and opportunities to shape the future of beverages and snacks. With a culture emphasizing integrity, collaboration, and bold thinking, this role is your gateway to executive influence in a global powerhouse.

Role FAQs

What is the travel requirement for this role?

The position requires extensive travel across China to gain firsthand market understanding and support divisional execution.

Is prior GTM experience mandatory?

While 10+ years in FMCG sales is required, specific GTM planning experience is highly preferred and considered a plus.

What salary can I expect?

Estimated at $65,000 - $95,000 USD yearly, based on Food & Beverage sector rates in China with a 5-10% buffer for competitiveness.

How does this role contribute to PepsiCo's China strategy?

By optimizing GTM models and distributor ecosystems, you'll drive West Region growth and national plan execution.

What makes PepsiCo a great place for sales leaders?

Global scale, iconic brands, data-driven culture, and clear paths to leadership set PepsiCo apart.