Associate Manager - Disability Insurance Marketing

Location: New York, United States

Why Join Guardian Life?

At Guardian Life, we're more than an insurance company—we're a purpose-driven organization committed to inspiring well-being for our customers, employees, and communities. As a leader in disability insurance and employee benefits, Guardian offers a collaborative, innovative environment where your marketing expertise can make a real impact. Join our dynamic team in New York and contribute to campaigns that protect financial security for millions. We provide professional growth through skill-building programs, leadership development, and philanthropic initiatives. Surrounded by diverse colleagues with high ethical standards, you'll enjoy flexibility to balance professional ambitions with personal goals. Discover a career where creativity meets purpose at Guardian Life.

Role Description

The Associate Manager - Disability Insurance Marketing plays a pivotal role in developing, executing, and implementing marketing collateral, campaigns, and sales enablement for Guardian’s individual and Multi-Life Disability Insurance products. Reporting to the Head of Disability and Multi-Life Marketing, you'll support key initiatives while bringing your innovative ideas to life. Collaborate with our internal creative agency, communications, product, and sales distribution teams in a fast-paced environment where creativity and organization deliver exceptional experiences for consumers and sales professionals. This is your chance to shape the future of disability insurance marketing at a trusted industry leader.

Detailed Responsibilities

• Evaluate, revise, and develop marketing materials for multi-life and individual disability insurance lines of business.
• Create compelling product content stories tailored for consumers and sales professionals.
• Develop digital assets including email campaigns, social media content, and other multi-channel materials.
• Collaborate effectively with marketing, communications, product development, and distribution partners to deliver high-impact content.
• Ensure all content undergoes rigorous compliance review and approval processes.
• Multi-task across projects, listening actively and executing on strategic plans.
• Work collaboratively as a team member while demonstrating the ability to operate independently.
• Support and activate team campaigns, staying ahead of marketing trends, product developments, and competitive landscapes.
• Manage multiple projects with tight deadlines, leveraging attention to detail for flawless execution across print, digital, and presentation formats.

Required Skills

Success in this role demands a blend of creativity, strategic thinking, and execution excellence. Key functional skills include:

• Strong knowledge of marketing best practices and consumer engagement trends.
• Exceptional creative writing and storytelling abilities.
• Familiarity with social media, email marketing, and digital marketing approaches.
• Proven ability to work effectively and respectfully across teams and the organization.
• Strong team player mindset, eager to assist colleagues and tackle complex projects.
• Meticulous attention to detail, including proofreading, accurate referencing, and consistent branding across mediums.
• Capacity to manage multiple projects and deliverables simultaneously.
• Adaptability to embrace changing business priorities and dynamic environments.
• Passion for continuous improvement in marketing and professional skills.

Leadership behaviors that drive success: continuously support partners, communicate openly and honestly, demonstrate self-awareness with feedback, share creative ideas, and excel in both team and independent settings.

Education & Experience

• Minimum Bachelor's Degree in Marketing, Communications, or related field.
• 2+ years of professional marketing experience.
• Multi-channel marketing experience preferred.
• Digital marketing experience a strong plus.
• Background in disability insurance or employee benefits marketing highly desirable.

Compensation Overview

Salary Range: $70,930.00 - $106,390.00 (USD, yearly). This good faith estimate reflects base pay for the New York location. Final salary determined by education, experience, knowledge, and abilities. Eligible for annual, sales, or other incentive compensation.

Benefits

Guardian Life prioritizes your well-being with comprehensive benefits:

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• 401(k) retirement savings with company match.
• Generous paid time off, including vacation, sick days, and holidays.
• Flexible work arrangements and hybrid options.
• Professional development programs and tuition reimbursement.
• Philanthropic opportunities and employee resource groups.
• Wellness programs promoting physical and mental health.
• Parental leave and family support benefits.

Success Measures: Meet deadlines, build collaborative relationships, and achieve tracked KPIs for campaigns and materials. Be part of a team that's redefining disability insurance marketing. Apply now to inspire well-being with Guardian!