Email Marketing Manager

Location: Holmdel, United States

Why Join Guardian Life?

Come join Guardian’s team of innovative and collaborative award-winning marketing professionals. If you're ready to challenge yourself with work that matters, then this is the place for you. We're committed to making employee benefits insurance simple to understand, choose and use – and we have a blast doing it! Is a culture where “We believe people count,” “We do the right thing,” “We courageously shape our future together,” and “We go above and beyond for the people we serve” important to you? If so, Guardian is seeking an experienced, results-focused, and energetic customer engagement Email Marketing Manager to support the Group Employee Benefits business.

At Guardian Life, you'll work in a dynamic environment that values innovation, collaboration, and customer-centricity. Our marketing team drives impactful campaigns that simplify insurance for millions, fostering real engagement and loyalty. Enjoy a supportive culture with opportunities for growth, professional development, and work-life balance in Holmdel, NJ. Join us to shape the future of employee benefits marketing and make a difference every day.

Role Description

This Email Marketing Manager role will collaborate closely with our product marketing, field marketing, enrollment marketing, and content marketing teams to build and deploy client- and member-facing email marketing communications to drive customer engagement. This role will work with various stakeholders to drive email channel performance, work seamlessly across multiple email platforms, assist in the development of automation strategies, and contribute to the development of tools, processes, and frameworks to further email best practices in order to improve overall channel performance.

This position requires strategic thinking in a fast-paced environment, business acumen, collaboration, prioritization, a passion for our customers, and commitment to diversity and inclusion. As an Email Marketing Manager at Guardian Life in Holmdel, you'll lead email strategies that deliver measurable ROI for our Group Employee Benefits solutions.

Detailed Responsibilities

You will:

• Build and deploy email marketing campaigns across a variety of audiences, products, and platforms to drive awareness and consideration for our Group Employee Benefits solutions in support of business objectives.
• Think strategically to prioritize key projects to develop and execute email marketing campaigns that achieve the business’s short and long-term goals.
• Manage and maintain the email marketing calendar, ensuring timely scheduling, alignment with campaign objectives, and coordination across teams to support integrated marketing initiatives.
• Establish email marketing best practices and develop strategies for automation to improve channel performance and efficiency, ensuring successful ROI for email marketing programs.
• Design, build, and optimize automated email journeys to deliver personalized, timely communications that enhance engagement and support lifecycle marketing objectives.
• Manage email campaigns in both Pardot and Salesforce Marketing Cloud, including setup, testing, deployment, and reporting.
• Partner with enterprise, product, field, enrollment, and content marketing to optimize email content, scheduling, deployment, and automation.
• Act as an internal email consultant on best practices and collaborate across departments to inform customer segmentation and create sales enablement tools.

Required Skills

You are: A successful B2B2C Marketer with deep email marketing experience who thrives in a fast-paced, time-sensitive environment. You are well-organized and have a collaborative and flexible personality who adapts easily to change. Excellent at communication (written and verbal) with strong executive presence.

• Familiarity with HTML/CSS for email formatting and troubleshooting
• Understanding of deliverability, inbox placement, and sender reputation management
• Skilled in marketing testing, data analysis, and reporting
• Ability to think critically and make optimization decisions based on data analytics
• Experience in Workfront or other project management tools

Education & Experience

You have:

Education: Bachelor’s degree

Experience:

• Minimum of 5 years of B2B/B2B2C email marketing experience
• Experience working with email marketing and marketing automation platforms required; specifically, Salesforce Marketing Cloud and Pardot experience required
• Experience managing clients either internally or in an agency environment
• Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment
• High energy with the ability to juggle multiple priorities under pressure and tight deadlines
• Demonstrated understanding of email marketing best practices
• Experience working in MS Office (Excel, Word, PPT)
• Demonstrated willingness to ‘roll up your sleeves’ to get things done

Compensation Overview

Competitive salary range: $82,770.00 - $135,975.00 per year, based on experience and qualifications. This role offers a total rewards package including performance-based incentives.

Benefits

Guardian Life offers comprehensive benefits including medical, dental, vision coverage, 401(k) with company match, paid time off, professional development programs, wellness initiatives, and more. We prioritize employee well-being, diversity, inclusion, and career growth in our Holmdel office.

Guardian Life is an equal opportunity employer. Apply now to elevate your email marketing career with a leader in employee benefits insurance!